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Dynamic Models Of Advertising Competition

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Dynamic Models Of Advertising Competition

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Author : Gary M. Erickson
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06

Dynamic Models Of Advertising Competition written by Gary M. Erickson and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.

I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first edition and new material. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area. I have not changed the essential content in the duopoly analyses in chapters 3, 4, and 5. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models. In the final chapter, I offer my summary view of the area and hope for continued contributions. I want to express my appreciation for the support of Josh Eliashberg, editor of the International Series in Quantitative Marketing, as well as Zachary Rolnik, Director, and David Cella, Publishing Editor, of Kluwer. Their encouragement has provided crucial motivation in this endeavor.

Dynamic Models Of Advertising Competition

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Author : Gary Erickson
language : en
Publisher: Springer Science & Business Media
Release Date : 2002-10-31

Dynamic Models Of Advertising Competition written by Gary Erickson and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-31 with Business & Economics categories.

Dynamic Models Of Advertising Competition

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Author : Gary M Erickson
language : en
Publisher:
Release Date : 2002-10-31

Dynamic Models Of Advertising Competition written by Gary M Erickson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-31 with categories.

Dynamic Models Of Advertising Competition

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Author : Gary M. Erickson
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-04-17

For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a significant part of my research activity has been dedicated to exploring the nature and implications of dynamic marketing strategies. The marketing field has used various models and methodologies in the attempt to understand dynamic markets. I must thank my dissertation advisor, Dave Montgomery at Stanford, for originally turning my attention toward time-varying parameter models some 14 years ago. From that plat form, I have proceeded to search for models that capture the essence of dynamic marketing, as well as for methodological tools, empirical as well as analytical, that allow insightful study of such models.

Differential Games In Marketing

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Author : Steffen Jørgensen
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06

Differential Games In Marketing written by Steffen Jørgensen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.

Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time. The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock. The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.

Handbook Of Industrial Organization

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Author : Mark Armstrong
language : en
Publisher: Elsevier
Release Date : 2007-10-05

Handbook Of Industrial Organization written by Mark Armstrong and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-05 with Business & Economics categories.

This is Volume 3 of the Handbook of Industrial Organization series (HIO). Volumes 1 & 2 published simultaneously in 1989 and many of the chapters were widely cited and appeared on graduate reading lists. Since the first volumes published, the field of industrial organization has continued to evolve and this volume fills the gaps. While the first two volumes of HIO contain much more discussion of the theoretical literature than of the empirical literature, it was representative of the field at that time. Since then, the empirical literature has flourished, while the theoretical literature has continued to grow, and this new volume reflects that change of emphasis.Thie volume is an excellent reference and teaching supplement for industrial organization or industrial economics, the microeconomics field that focuses on business behavior and its implications for both market structures and processes, and for related public policies.*Part of the renowned Handbooks in Economics series*Chapters are contributed by some of the leading experts in their fields*A source, reference and teaching supplement for industrial organizations or industrial economists

Dynamic Competitive Analysis In Marketing

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Author : Steffen Jorgensen
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06

Dynamic Competitive Analysis In Marketing written by Steffen Jorgensen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.

This volume contains a selection of papers that were presented at the International Workshop on Dynamic Competitive Analysis, held in Montr6al, Canada, September 1-2, 1995. The workshop was organized by the editors of the proceedings volume. The proceedings contain both "full papers" and shorter pieces, to be considered as "work in progress". The choice of a rather broad theme for the workshop was deliberate and done in order to attract researchers from different areas of the marketing science community that usually do not get together. Obviously, a volume like this cannot be exhaustive in the coverage of the dynamics of marketing competition but we are confident that it will convey to the reader an impression of what are the current themes in this field of research. The book should be useful to researchers in marketing science, applied game theorists, graduate students, as well as practitioners in marketing with an interest in methods and examples of dynamic competitive analysis.

The Unaffordable Price Of Static Decision Making Models

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Author : Fouad El Ouardighi
language : en
Publisher: Springer Nature
Release Date : 2025-07-01

The Unaffordable Price Of Static Decision Making Models written by Fouad El Ouardighi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-01 with Business & Economics categories.

At the 15th Viennese Workshop on Optimal Control and Dynamic Games, held in July 2022, experts in economics and the management sciences identified a concerning trend: static decision-making models, while less effective than dynamic ones, are becoming increasingly prevalent. This book aims to address the economic and social costs associated with reliance on static models and to demonstrate the advantages of applying dynamic approaches. Static models may be easier to formulate, but they often overlook the long-term consequences of decisions, promoting myopic practices that can lead to poor outcomes. In contrast, dynamic models foster a more comprehensive perspective, enabling foresight in decision-making – which is crucial for issues involving stock variables, such as pollution, reputation, and inventory. The book explores the limitations of static models, including their inability to capture long-term outcomes, history-dependent solutions, and the impact of abrupt contextual changes. It also highlights recent advances in dynamic modeling techniques that can enhance accuracy and help adapt to complex decision-making environments. By promoting the shift from static to dynamic models, this book aspires to open new research opportunities and provide valuable insights for researchers, students, policymakers, and managers in the fields of economics and the management sciences.

New Product Diffusion Models

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Author : Vijay Mahajan
language : en
Publisher: Springer Science & Business Media
Release Date : 2000-09-30

New Product Diffusion Models written by Vijay Mahajan and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-09-30 with Business & Economics categories.

Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new product is being accepted by various buying groups, such as those identified as innovators, early adopters, early majority, late majority, and laggards. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This state-of-the-art assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion. Practitioners in high-tech and consumer durable industries should also gain new insights from New Product Diffusion Models. The book is divided into five parts: I. Overview; II. Strategic, Global, and Digital Environments for Diffusion Analysis; III. Diffusion Models; IV. Estimation and V. Applications and Software. The final section includes a PC-based software program developed by Gary L. Lilien and Arvind Rangaswamy (1998) to implement the Bass diffusion model. A case on high-definition television is included to illustrate the various features of the software. A free, 15-day trial access period for the updated software can be downloaded from http://www.mktgeng.com/diffusionbook. Among the book's many highlights are chapters addressing the implications posed by the internet, globalization, and production policies upon diffusion of new products and technologies in the population.

Marketing Decisions Under Uncertainty

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Author : Dung Nguyen
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06

Marketing Decisions Under Uncertainty written by Dung Nguyen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.

Remarkable advance in quantitative marketing research in the last two decades, incorporating applied microeconomic theories, operations research and management applications, has brought the field of marketing alongside with finance, accounting and productionto within an executive'sreach for a sophisticatedtoolbox for decision making in an increasingly competitive and complex business environment. A quick look at Marketing, a recently published book edited by Eliashberg and Lilien would indicate even to the casual reader the extent of such methodological progress made by marketing scholars. Even in such an impressive and nearly exhaustive collection oftopics, with the notable exception pointed out by the editors of applicationsofthe scanner data, and in spite of the reference to it, an important omission is related to the issues ofmarketing decisions under conditions ofuncertainty. It is fairly obvious to the marketing executive and academician alike to recognize the important role uncertaintyplays in marketingdecisions such as pricing, promotion, advertising, sales force management, and others. The major purpose of this study is to address certain major marketing decision variables within the general context of an uncertain environment. While there have been significant progresses in analyzing marketing behaviors in a stochastic environment,the sourcesscatteramong differentmanagementandmarketingjoumals; and to the extent that these issues are addressed at all, they have aimed mainly at each separate, specifictopic at a time. Thus, our effort to bring these studies together in the same framework should facilitate our in-depth analysis of these important phenomena.

Dynamic Models Of Advertising Competition

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