New Product Diffusion Models
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New Product Diffusion Models
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Author : Vijay Mahajan
language : en
Publisher: Springer Science & Business Media
Release Date : 2000-09-30
New Product Diffusion Models written by Vijay Mahajan and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-09-30 with Business & Economics categories.
Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new product is being accepted by various buying groups, such as those identified as innovators, early adopters, early majority, late majority, and laggards. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This state-of-the-art assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion. Practitioners in high-tech and consumer durable industries should also gain new insights from New Product Diffusion Models. The book is divided into five parts: I. Overview; II. Strategic, Global, and Digital Environments for Diffusion Analysis; III. Diffusion Models; IV. Estimation and V. Applications and Software. The final section includes a PC-based software program developed by Gary L. Lilien and Arvind Rangaswamy (1998) to implement the Bass diffusion model. A case on high-definition television is included to illustrate the various features of the software. A free, 15-day trial access period for the updated software can be downloaded from http://www.mktgeng.com/diffusionbook. Among the book's many highlights are chapters addressing the implications posed by the internet, globalization, and production policies upon diffusion of new products and technologies in the population.
New Product Diffusion Models
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Author : Vijay Mahajan
language : en
Publisher:
Release Date : 1999
New Product Diffusion Models written by Vijay Mahajan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with categories.
Incorporating Consumer Resistance To Innovation In A New Product Diffusion Model
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Author : Ai-Hwa Chang
language : en
Publisher:
Release Date : 1992
Incorporating Consumer Resistance To Innovation In A New Product Diffusion Model written by Ai-Hwa Chang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Marketing categories.
This dissertation proposes a new diffusion model for an innovation in durable goods markets and compares the model with four existing models. The distinctive feature of the new diffusion model is an explicit consideration of the competition between an existing product and a new product due to the comparative advantage of the new product and also due to the closer introduction times of the existing product and the new product. Adopting an individual-level modeling approaching, this diffusion model incorporates the phenomena of: interaction of evaluations for successive generation innovations, risk-adjusted utility of the new product, increased new product utility over time, and the Bayesian process of uncertainty reduction. The proposed model has been compared with existing models using both empirical data from the color TV market, and computer-simulated market data. The comparison criteria are (1) goodness of fit in model estimation samples, and (2) forecast accuracy in model validation samples. The results of empirical comparison show that the proposed model performs better than the compared models on both criteria. The results of computer simulation comparison show that the proposed model and Lattin and Roberts' (1989) RAU model are the two best models with the latter being better than the former on goodness-of-fit in seven of twenty-eight market types, and the former being better than the latter on the accuracy of one-step-ahead sales forecasting in twenty-six markets. In addition, in markets characterized by strong consumer resistance, the proposed model is superior to the RAU model on both performance criteria. The proposed model is also superior to the Bass model (1969), a first-order-autoregressive model, and the Lattin and Roberts' (1989) model with price consideration in all the markets examined. Besides, the superiority of the proposed model to these three models increases more often in markets in which diffusion-deterring factors are present. Therefore, the proposed model has demonstrated its superior capabilities in modeling the diffusion of a new product in an environment characterized by stronger consumer resistance. Managerial implications of the proposed model in new product prelaunch forecasting and post-introduction adoption diagnosis are also discussed.
Innovation Diffusion Models
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Author : Mariangela Guidolin
language : en
Publisher: John Wiley & Sons
Release Date : 2024-01-03
Innovation Diffusion Models written by Mariangela Guidolin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-03 with Mathematics categories.
Innovation Diffusion Models Understand innovation diffusion models and their role in business success Innovation diffusion models are statistical models that predict the medium- and long-term sales performance of new products on a market. They account for numerous factors that contribute to the life cycle of a new product and are subject to continuous reassessment as markets transform and the business world becomes more complex. In a modern market environment where product life cycles are becoming ever shorter, the latest innovation diffusion models are essential for businesses looking to perfect their decision-making processes. Innovation Diffusion Models: Theory and Practice provides a comprehensive and up-to-date guide to these models and their potential to impact product development. It focuses on the latest product diffusion models, which combine time series analysis with nonlinear regression techniques to create increasingly refined predictions. Its combination of mathematical theory and business practice makes it an indispensable tool across many sectors of industry and commerce. Innovation Diffusion Models readers will also find: Real-world examples demonstrating the kinds of data sets generated by new product growth models and their potential applications Discussion of the factors underlying the decision to select a given growth model for a particular product Clear, detailed explanation of each model’s explanatory ability Innovation Diffusion Models is an essential volume for practitioners in any field of industry or commerce, as well as for graduate students and researchers in business and finance.
Innovation Diffusion Models Of New Product Acceptance
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Author : Vijay Mahajan
language : en
Publisher: Ballinger Publishing Company
Release Date : 1986-01-01
Innovation Diffusion Models Of New Product Acceptance written by Vijay Mahajan and has been published by Ballinger Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986-01-01 with Business & Economics categories.
Models For Innovation Diffusion
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Author : Vijay Mahajan
language : en
Publisher: SAGE
Release Date : 1985
Models For Innovation Diffusion written by Vijay Mahajan and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Reference categories.
Presents a powerful set of techniques for investigating the temporal diffusion process of any innovation. In addition, this volume outlines several widely used diffusion models and suggests their appropriate applications.
Innovation Diffusion Models Of New Product Acceptance
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Author : Vijay Mahajan
language : en
Publisher:
Release Date : 1985
Innovation Diffusion Models Of New Product Acceptance written by Vijay Mahajan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with categories.
Diffusion Of Technologies And Social Behavior
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Author : Nebojsa Nakicenovic
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-14
Diffusion Of Technologies And Social Behavior written by Nebojsa Nakicenovic and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-14 with Science categories.
Wee felt it before in sense; but now wee know it by science. Edward Misselden (1623) The collective effort reported in this volume is the outcome of the diffusion of the idea of diffusion as a fundamental process in society. The considerable number of disciplines represented here indicates the weight of the problem area. The editors are to be congratulated for their initiative in drawing together present thinking at a vivid meeting, now also in print. An old timer in the business has not much to add. But maybe some things, bearing in mind that a Preface is a celebration and not a review. As always with ideas it is hard to identify those who first gave shape to the idea of diffusion. In a general sense it is probably an observation as old as human self-reflection that groups of populations exchange ideas and copy habits and implements from each other. Sometimes it has even been recommended, as a Chinese proverb suggested millenia ago, "If you want to become a good farmer, look at your neighbor" .
Research Traditions In Marketing
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Author : Gilles Laurent
language : en
Publisher: Springer Science & Business Media
Release Date : 1994-01-31
Research Traditions In Marketing written by Gilles Laurent and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-01-31 with Business & Economics categories.
Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named. In so doing, our dedicated triumvirate has blended together pieces of diverse research traditions-some of them quite puzzling-and mixed significantly differentiated styles of expression. The controversial display of self-confidence by some distinguished colleagues, the amazingly emo tional "good old" memories revived by their peers, the scapegoat-finding and moralizing confessions produced by some of their disciples together with the detached systematic rigidity of some others all combine to pro duce a multivarious patchwork that may well prove the existence of a marketing scholar lifecycle. This cartoon-like four-class typology might even make it worth the reader's while to indulge in some guesswork to discover the sequence of the four stages as an exercise and then partition the author population accordingly.
Strategic Modelling And Business Dynamics
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Author : John D. W. Morecroft
language : en
Publisher: John Wiley & Sons
Release Date : 2015-05-27
Strategic Modelling And Business Dynamics written by John D. W. Morecroft and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-27 with Business & Economics categories.
Insightful modelling of dynamic systems for better business strategy The business environment is constantly changing and organisations need the ability to rehearse alternative futures. By mimicking the interlocking operations of firms and industries, modelling serves as a ‘dry run’ for testing ideas, anticipating consequences, avoiding strategic pitfalls and improving future performance. Strategic Modelling and Business Dynamics is an essential guide to credible models; helping you to understand modelling as a creative process for distilling and communicating those factors that drive business success and sustainability. Written by an internationally regarded authority, the book covers all stages of model building, from conceptual to analytical. The book demonstrates a range of in-depth practical examples that vividly illustrate important or puzzling dynamics in firm operations, strategy, public policy, and everyday life. This updated new edition also offers a rich Learners' website with models, articles and videos, as well as a separate Instructors' website resource, with lecture slides and other course materials (see Related Websites/Extra section below). Together the book and websites deliver a powerful package of blended learning materials that: Introduce the system dynamics approach of modelling strategic problems in business and society Include industry examples and public sector applications with interactive simulators and contemporary visual modelling software Provide the latest state-of-the-art thinking, concepts and techniques for systems modelling The comprehensive Learners' website features models, microworlds, journal articles and videos. Easy-to-use simulators enable readers to experience dynamic complexity in business and society. Like would-be CEOs, readers can re-design operations and then re-simulate in the quest for well-coordinated strategy and better performance. The simulators include a baffling hotel shower, a start-up low-cost airline, an international radio broadcaster, a diversifying tyre maker, commercial fisheries and the global oil industry. "Much more than an introduction, John Morecroft’s Strategic Modelling and Business Dynamics uses interactive ‘mini-simulators and microworlds’ to create an engaging and effective learning environment in which readers, whatever their background, can develop their intuition about complex dynamic systems." John Sterman, Jay W. Forrester Professor of Management, MIT Sloan School of Management "Illustrated by examples from everyday life, business and policy, John Morecroft expertly demonstrates how systems thinking aided by system dynamics can improve our understanding of the world around us." Stewart Robinson, Associate Dean Research, President of the Operational Research Society, Professor of Management Science, School of Business and Economics, Loughborough University