Competition In Marketing
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Competitive Marketing
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Author : John O'Shaughnessy
language : en
Publisher:
Release Date : 1995
Competitive Marketing written by John O'Shaughnessy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
This book combines analytical depth and width of coverage to present a truly comprehensive review of the theory and practice of marketing in a competitive environment.
Competition In Marketing
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Author : Vera Magin
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-12-27
Competition In Marketing written by Vera Magin and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-27 with Business & Economics categories.
In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts.
Marketing Strategy And Competitive Positioning
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Author : Graham J. Hooley
language : en
Publisher: Pearson Education
Release Date : 2004
Marketing Strategy And Competitive Positioning written by Graham J. Hooley and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
The Manager S Guide To Competitive Marketing Strategies
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Author : Norton Paley
language : en
Publisher: Thorogood Publishing
Release Date : 2006
The Manager S Guide To Competitive Marketing Strategies written by Norton Paley and has been published by Thorogood Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.
Competitive Marketing Strategy
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Author : John A. Czepiel
language : en
Publisher:
Release Date : 1992
Competitive Marketing Strategy written by John A. Czepiel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with categories.
The Manager S Guide To Competitive Marketing Strategies Second Edition
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Author : Norton Paley
language : en
Publisher: CRC Press
Release Date : 1999-04-30
The Manager S Guide To Competitive Marketing Strategies Second Edition written by Norton Paley and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-04-30 with Business & Economics categories.
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories. Features ·
Repositioning Marketing In An Era Of Competition Change And Crisis
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Author : Jack Trout
language : en
Publisher: McGraw Hill Professional
Release Date : 2009-10-30
Repositioning Marketing In An Era Of Competition Change And Crisis written by Jack Trout and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-30 with Business & Economics categories.
The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode. Repositioning shows you how to adapt, compete—and succeed—in today’s overcrowded marketplace. Global marketing expert Jack Trout has retooled his most effective positioning strategies—providing a must-have arsenal of proven marketing techniques specifically redesigned for our current climate. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change, and Crisis . . . BEAT THE COMPETITION: Challenge your rivals, differentiate your product, increase your value, and stand out in the crowd. CHANGE WITH THE TIMES: Use the latest technologies, communications, and multimedia resources to connect with your consumers. MANAGE A CRISIS: Cope with everything from profi t losses and rising costs to bad press and PR nightmares. Even if your company is doing well, these cutting-edge marketing observations can keep you on top of your game and ahead of the pack. You’ll discover how expanding product lines may decrease your overall sales, why new brand names often outsell established brands, and why slashing prices is usually a bad idea. You’ll learn the dangers of attacking your competitors head-on—and the value of emphasizing value. You’ll see how consumers can have too many choices to pick from—and what you can do to make them pick your brand. Drawing from the latest research studies, consumer statistics, and business-news headlines, Trout reveals the hidden psychological motives that drive today’s market. Understanding the mindset of your consumers is half the battle. Winning in today’s world is often a matter of repositioning. It’s how you rethink the strategies you’ve always relied on. It’s how you regain the success you’ve worked so hard for. It’s how you win the new battle of the mind.
Market Relations And The Competitive Process
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Author : J. Stanley Metcalfe
language : en
Publisher: Manchester University Press
Release Date : 2002
Market Relations And The Competitive Process written by J. Stanley Metcalfe and has been published by Manchester University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
There has been increasing interest and debate in recent years on the nature of economic processes in general and the related ideas of the market, in particular the competitive process. This study lies at the interface between two largely independent disciplines, economics and sociology, and reflects an attempt to bring the two fields of discourse more closely together. It explores this interface in a number of ways, looking at the competitive process and market relations from a number of different perspectives. A wide range of contributors are included, most of whom are leading writers and thinkers in the field.
Competitor Targeting
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Author : Ian Gordon
language : en
Publisher: Etobicoke, Ont. : John Wiley & Sons
Release Date : 2002
Competitor Targeting written by Ian Gordon and has been published by Etobicoke, Ont. : John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Powerful weapons for waging and winning the business war Most books on competitive intelligence are full of vague theoretical constructs regarding information gathering and storage. This book, on the other hand, gets right down to the nitty-gritty, with proven techniques for identifying and laying waste to a company's most serious competitors. Readers learn why going on the offensive rather than just gathering information on competitors helps increase market share and shareholder value. And they get loads of practical advice and guidance on identifying the most serious competitors, flushing out competitors' secrets, using technology to advance a competitive initiative, creating strong allies, "harvesting" competitors' employees, staging a successful counter offensive when you've been targeted, and much more. Ian Gordon (Toronto, Canada) is President of Convergence Management Consultants, a leading strategic marketing consulting firm. He is a founding member of the Society of Competitive Intelligence Professionals, President of the Association for the Advancement of Relationship Marketing, and the former head of Ernst & Young's (Toronto) strategic marketing consulting practice.
Competitive Marketing Strategies
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Author : James Walter Taylor
language : en
Publisher:
Release Date : 1986
Competitive Marketing Strategies written by James Walter Taylor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.