The Manager S Guide To Competitive Marketing Strategies
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The Manager S Guide To Competitive Marketing Strategies
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Author : Norton Paley
language : en
Publisher: Thorogood Publishing
Release Date : 2006
The Manager S Guide To Competitive Marketing Strategies written by Norton Paley and has been published by Thorogood Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.
The Manager S Guide To Competitive Marketing Strategies Second Edition
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Author : Norton Paley
language : en
Publisher: Taylor & Francis
Release Date : 2021-05-13
The Manager S Guide To Competitive Marketing Strategies Second Edition written by Norton Paley and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-13 with Business & Economics categories.
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.
Timeless Leadership Truths
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Author : Norton Paley
language : en
Publisher: CRC Press
Release Date : 2019-08-06
Timeless Leadership Truths written by Norton Paley and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-06 with Business & Economics categories.
The origins of business strategy are found in military applications. Generals throughout history faced formidable challenges as they crafted plans to outmaneuver competing forces, acquire territory, and gain power. Similarly, business leaders also look to outmaneuver their rivals as they enter new markets against entrenched competitors, secure a strong market position, and expand their companies’ influence. Although the destructive aspects of war are not present in business, there is a reasonable parallel, such as the bankruptcies of once-mighty companies, which resulted in layoffs of thousands of employees and the closings of numerous plants. Then there was the devastating economic impact and societal disruption that created demoralizing misery among large groups of individuals in once-flourishing areas worldwide. The intent of the book is to improve managers’ ability to think strategically. The further aim is to blend the timeless lessons of military strategy into business plans, with impact in grassroots engagement with customers, as well as the inevitable clashes with competitors. In addition, readers can access a body of knowledge that has endured in written form and practiced by successful leaders for centuries. As such, managers will hold a competitive edge in an evolving digital-age marketplace.
Leadership Strategies In The Age Of Big Data Algorithms And Analytics
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Author : Norton Paley
language : en
Publisher: CRC Press
Release Date : 2017-02-03
Leadership Strategies In The Age Of Big Data Algorithms And Analytics written by Norton Paley and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-03 with Business & Economics categories.
Harnessing the power of technology is one of the key measures of effective leadership. Leadership Strategies in the Age of Big Data, Algorithms, and Analytics will help leaders think and act like strategists to maintain a leading-edge competitive advantage. Written by a leading expert in the field, this book provides new insights on how to successfully transition companies by aligning an organization’s culture to accept the benefits of digital technology. The author emphasizes the importance of creating a team spirit with employees to embrace the digital age and develop strategic business plans that pinpoint new markets for growth, strengthen customer relationships, and develop competitive strategies. Understanding how to deal with inconsistencies when facts generated by data analytics disagree with your own experience, intuition, and knowledge of the competitive situation is key to successful leadership.
How To Outthink Outmaneuver And Outperform Your Competitors
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Author : Norton Paley
language : en
Publisher: CRC Press
Release Date : 2018-10-08
How To Outthink Outmaneuver And Outperform Your Competitors written by Norton Paley and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-08 with Business & Economics categories.
Supplying you with a firm grasp of the roots of strategy, How to Outthink, Outmaneuver, and Outperform Your Competitors: Lessons from the Masters of Strategy explains how to develop the skills and strategies needed to compete in today’s volatile marketplace. It interweaves the classic works of the masters of strategy, such as Sun Tzu, Carl von Clausewitz, Mao Tse-tung, Niccolo Machiavelli, Frederick the Great, Napoleon, and other renowned strategists. The collective insights of these legendary strategists span 2,500 of combative history and have survived meticulous analysis by scholars. Applied to current competitive business conditions, their time-tested rules and guidelines will prepare you to deal with such issues as: preventing competitors from disrupting your overall growth plans, protecting yourself from a rival’s take-over strategies, and strengthening long-term customer relationships. Whether you operate as a multinational firm maneuvering for position in a global arena, or a regional business fighting an everyday battle for survival, the foundational principles provided can reinforce your understanding and practice of strategy. The book defines the historical origins of strategy and supplies timeless insight into how successful leaders have implemented comprehensive strategy plans. It also explains how to: Maneuver out of risky competitive situations and into renewed market opportunities Establish a defensible position in a hotly-contested market Apply competitive business techniques to outperform your rivals Align competitive strategies with your organization’s culture Personalize a leadership style to maximize performance from your staff The book includes three special features: Strategy Diagnostic Tool—A structured system to help you assess your firm’s competitiveness before committing valuable resources. Appraising Internal and External Conditions—A comprehensive checklist to analyze those key factors that can determine the success of your business plan. Strategy Action Plan—A tested format that includes step-by-step guidelines to develop a personalized business plan. The lessons gleaned from military history and strategy can be indispensable in the everyday management of your people and resources. By tapping into the universal logic and historic lessons of strategy, you will fortify your ability to think like a master strategist and add greater precision to your decision-making—thereby allowing you to outthink, outmaneuver, and outperform your competition.
Developing A Turnaround Business Plan
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Author : Norton Paley
language : en
Publisher: CRC Press
Release Date : 2015-06-22
Developing A Turnaround Business Plan written by Norton Paley and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-22 with Business & Economics categories.
Developing a Turnaround Business Plan is an ideal resource for managers currently facing a competitive crisis as well as those who wish to avert one and must set a turnaround plan in motion before the situation results in irreversible losses.Whereas the book helps readers develop a sound turnaround plan, the focus of the book is on the actual proce
The Marketing Strategy Desktop Guide
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Author : Norton Paley
language : en
Publisher: Thorogood Publishing
Release Date : 2007
The Marketing Strategy Desktop Guide written by Norton Paley and has been published by Thorogood Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.
Understanding Michael Porter
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Author : Joan Magretta
language : en
Publisher: Harvard Business Press
Release Date : 2012
Understanding Michael Porter written by Joan Magretta and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
A guide to Michael Porters thinking on competition and strategy, classic and current.
Business Research Handbook
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Author : Shimpock
language : en
Publisher: Wolters Kluwer
Release Date : 2004-11-23
Business Research Handbook written by Shimpock and has been published by Wolters Kluwer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-23 with Law categories.
Business Research Handbook is the best strategic approach to research. It gives you ready-to-adapt strategies that streamline and focus your information search, complete with: Procedures that progressively sift and regroup your research decision points that allow you to evaluate which steps remain The most cost-effective ways to take advantage of today's electronic media resources Efficient ways to retrieve the information your search has located. Easy-to-adapt sample research strategies are found throughout the book to help you confidently and quickly conduct your research in unfamiliar areas. You will find that the Business Research Handbook is designed in a graphic, user-friendly format with easy-to-recognize icons as reference pointers, and extensive lists of sources and material to help you obtain the information you need to: Compile biographical information on key players or parties Investigate potential business partners or competitors Engage in marketing research Compile a company profile Locate expert witnesses and verify credentials And much more.
Successful Manager S Handbook
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Author : Brian L. Davis
language : en
Publisher:
Release Date : 1992
Successful Manager S Handbook written by Brian L. Davis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
"This new edition focuses on what it takes to be a successful and effective manager as we complete this decade and move into the 21st century. This expanded edition provides specific ways in which managers can develop new skills and fine-tune existing ones. It contains on-the-job development suggestions and lists of books, audiocassettes, and public seminars that can help you develop your skills. It includes resources available in the United States and provides a beginning list of resources available internationally." -- Book Preface.