The Manager S Guide To Competitive Marketing Strategies
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Manager S Guide To Competitive Marketing Strategies
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Author :
language : en
Publisher:
Release Date :
Manager S Guide To Competitive Marketing Strategies written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
The Manager S Guide To Competitive Marketing Strategies Second Edition
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Author : Norton Paley
language : en
Publisher: CRC Press
Release Date : 1999-04-30
The Manager S Guide To Competitive Marketing Strategies Second Edition written by Norton Paley and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-04-30 with Business & Economics categories.
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories. Features ·
Manager S Guide To Competetive Marketing Strategie
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Author : Norton Paley
language : en
Publisher:
Release Date : 2007-01-01
Manager S Guide To Competetive Marketing Strategie written by Norton Paley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-01 with categories.
The Manager S Guide To Competitive Marketing Strategies
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Author : Norton Paley
language : en
Publisher: Thorogood Publishing
Release Date : 2006
The Manager S Guide To Competitive Marketing Strategies written by Norton Paley and has been published by Thorogood Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.
The Manager S Guide To Competitive Marketing Strategies Second Edition
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Author : Norton Paley
language : en
Publisher: Taylor & Francis
Release Date : 2021-05-13
The Manager S Guide To Competitive Marketing Strategies Second Edition written by Norton Paley and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-13 with Business & Economics categories.
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.
The Marketing Strategy Desktop Guide
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Author : Norton Paley
language : en
Publisher: Thorogood Publishing
Release Date : 2007
The Marketing Strategy Desktop Guide written by Norton Paley and has been published by Thorogood Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.
The Manager S Guide To Distribution Channels
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Author : Linda Gorchels
language : en
Publisher: McGraw Hill Professional
Release Date : 2004-05-22
The Manager S Guide To Distribution Channels written by Linda Gorchels and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-22 with Business & Economics categories.
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
Strategic Marketing
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Author : M J Xavier
language : en
Publisher: SAGE Publications Pvt. Limited
Release Date : 1999
Strategic Marketing written by M J Xavier and has been published by SAGE Publications Pvt. Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Strategic Marketing: A Guide for Developing Sustainable Competitive Advantage provides a systematic approach for marketing directors and other managers to formulate strategies that can give their organizations the desired competitive edge, as well as help them to forecast and plan for future challenges. Professor Xavier covers the various aspects of strategic marketing including basic concepts, new developments and strategies to cope with the changing business environment. Extensive use is made of case studies.
How To Outthink Outmaneuver And Outperform Your Competitors
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Author : Norton Paley
language : en
Publisher: CRC Press
Release Date : 2018-10-08
How To Outthink Outmaneuver And Outperform Your Competitors written by Norton Paley and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-08 with Business & Economics categories.
Supplying you with a firm grasp of the roots of strategy, How to Outthink, Outmaneuver, and Outperform Your Competitors: Lessons from the Masters of Strategy explains how to develop the skills and strategies needed to compete in today’s volatile marketplace. It interweaves the classic works of the masters of strategy, such as Sun Tzu, Carl von Clausewitz, Mao Tse-tung, Niccolo Machiavelli, Frederick the Great, Napoleon, and other renowned strategists. The collective insights of these legendary strategists span 2,500 of combative history and have survived meticulous analysis by scholars. Applied to current competitive business conditions, their time-tested rules and guidelines will prepare you to deal with such issues as: preventing competitors from disrupting your overall growth plans, protecting yourself from a rival’s take-over strategies, and strengthening long-term customer relationships. Whether you operate as a multinational firm maneuvering for position in a global arena, or a regional business fighting an everyday battle for survival, the foundational principles provided can reinforce your understanding and practice of strategy. The book defines the historical origins of strategy and supplies timeless insight into how successful leaders have implemented comprehensive strategy plans. It also explains how to: Maneuver out of risky competitive situations and into renewed market opportunities Establish a defensible position in a hotly-contested market Apply competitive business techniques to outperform your rivals Align competitive strategies with your organization’s culture Personalize a leadership style to maximize performance from your staff The book includes three special features: Strategy Diagnostic Tool—A structured system to help you assess your firm’s competitiveness before committing valuable resources. Appraising Internal and External Conditions—A comprehensive checklist to analyze those key factors that can determine the success of your business plan. Strategy Action Plan—A tested format that includes step-by-step guidelines to develop a personalized business plan. The lessons gleaned from military history and strategy can be indispensable in the everyday management of your people and resources. By tapping into the universal logic and historic lessons of strategy, you will fortify your ability to think like a master strategist and add greater precision to your decision-making—thereby allowing you to outthink, outmaneuver, and outperform your competition.
Clausewitz Talks Business
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Author : Norton Paley
language : en
Publisher: CRC Press
Release Date : 2014-05-08
Clausewitz Talks Business written by Norton Paley and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-08 with Business & Economics categories.
Clausewitz Talks Business: An Executive's Guide to Thinking Like a Strategist distills the wisdom of Carl von Clausewitz's monumental 1832 classic On War considered by many eminent scholars as the most distinguished Western work on war ever written. This book transposes Clausewitz's most enduring concepts on leadership and strategy to help today's