Kommunikation Ged Chtnis Raum
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Integrated Communication
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Author : Esther Thorson
language : en
Publisher: Psychology Press
Release Date : 2013-06-17
Integrated Communication written by Esther Thorson and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Body And Image Space
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Author : Sigrid Weigel
language : en
Publisher: Routledge
Release Date : 2003-12-16
Body And Image Space written by Sigrid Weigel and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-12-16 with Philosophy categories.
The last decade has seen a new wave of interest in philosophical and theoretical circles in the writings of Walter Benjamin. In Body-and Image-Space Sigrid Weigel, one of Germany's leading feminist theorists and a renowned commentator on the work of Walter Benjamin, argues that the reception of his work has so far overlooked a crucial aspect of his thought - his use of images. Weigel shows that it is precisely his practice of thinking in images that holds the key to understanding the full complexity, richness and topicality of Benjamin's theory.
Handbuch Interkulturelle Kommunikation Und Kooperation
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Author : Alexander Thomas
language : de
Publisher: Vandenhoeck & Ruprecht
Release Date : 2011-08-09
Handbuch Interkulturelle Kommunikation Und Kooperation written by Alexander Thomas and has been published by Vandenhoeck & Ruprecht this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-09 with Business & Economics categories.
Ergänzend, aufbauend und weiterführend zum »Handbuch Interkulturelle Kommunikation und Kooperation. Grundlagen und Praxisfelder« widmet sich dieses Buch konkreten Ländern und Kulturen und gibt einen Überblick über interkulturelle Problemstellungen und Anforderungen in den unterschiedlichsten Berufsfeldern, in denen Internationalität eine Rolle spielt und interkulturelle Kompetenz gefragt und gefordert ist. 29 Autoren aus verschiedenen Ländern stellen kulturspezifische Informationen zu ausgewählten Kulturregionen dar mit authentischen Fallbeispielen, länderspezifischen Kulturstandards und kulturhistorischen Hintergründen. Sie behandeln zentrale interkulturelle Aspekte des interkulturellen Managements, der interkulturellen Personalentwicklung, des interkulturellen Marketings, aber auch der Migration, der Rechtspraxis, der Medizin, der Schule sowie interkulturelle Problemstellungen in der Entwicklungszusammenarbeit, bei internationalen Militäreinsätzen oder bei internationaler Wissenschaftskooperation. Der Band stellt dazu wissenschaftliche Ergebnisse unter ausschließlich anwendungs- und praxisorientierten Gesichtspunkten zusammen.
Paper Machines
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Author : Markus Krajewski
language : en
Publisher: MIT Press
Release Date : 2011-08-19
Paper Machines written by Markus Krajewski and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-19 with Language Arts & Disciplines categories.
Why the card catalog—a “paper machine” with rearrangeable elements—can be regarded as a precursor of the computer. Today on almost every desk in every office sits a computer. Eighty years ago, desktops were equipped with a nonelectronic data processing machine: a card file. In Paper Machines, Markus Krajewski traces the evolution of this proto-computer of rearrangeable parts (file cards) that became ubiquitous in offices between the world wars. The story begins with Konrad Gessner, a sixteenth-century Swiss polymath who described a new method of processing data: to cut up a sheet of handwritten notes into slips of paper, with one fact or topic per slip, and arrange as desired. In the late eighteenth century, the card catalog became the librarian's answer to the threat of information overload. Then, at the turn of the twentieth century, business adopted the technology of the card catalog as a bookkeeping tool. Krajewski explores this conceptual development and casts the card file as a “universal paper machine” that accomplishes the basic operations of Turing's universal discrete machine: storing, processing, and transferring data. In telling his story, Krajewski takes the reader on a number of illuminating detours, telling us, for example, that the card catalog and the numbered street address emerged at the same time in the same city (Vienna), and that Harvard University's home-grown cataloging system grew out of a librarian's laziness; and that Melvil Dewey (originator of the Dewey Decimal System) helped bring about the technology transfer of card files to business.
The Moralization Of The Markets
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Author : Nico Stehr
language : en
Publisher: Transaction Publishers
Release Date : 2011-12-31
The Moralization Of The Markets written by Nico Stehr and has been published by Transaction Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-31 with Political Science categories.
Nothing affects the modern economy (and society) more than decisions made in the market place, especially, but not only, decisions made by consumers. Although it is not startling to suggest that decisions made in production are affected by choices consumers make, consumers have long been viewed, not only by academic economists, as individual, isolated rational actors that make or refrain from purchases purely on the basis of narrow financial considerations. Markets are not and never were morally neutral. Market relations have always had an often taken-for-granted moral underpinning. The moralization of the markets refers to the dissolution and replacement of the conventional moral underpinnings of market conduct, for example, in the music market, financial markets, and corporate governance. It further implies not only the heightened importance of new ethical precepts, but the significant change in the role of moral ideals in market behavior. These profound transformations of economic conduct are accompanied and co-determined by societal conflicts. The moralization of markets represents thus a new stage in the social evolution of markets. The book is divided into four parts, in which the twelve chapters, written by contributors from different social science disciplines, deal with the context of the moralization of the markets; the major social institutions; and present case studies that examine European and American attitudes and behavior towards tobacco and GMO; expansion of the private and ethics in business; and how workers respond to the new corporate norms. This volume will be of interest to sociologists, economists, social scientists, and the general consumer alike.
Anselm Kiefer Paul Celan
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Author : Andréa Lauterwein
language : en
Publisher:
Release Date : 2007
Anselm Kiefer Paul Celan written by Andréa Lauterwein and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Antiques & Collectibles categories.
The art of Anselm Kiefer is rich with references to writers, philosophers, and poets, and his relationship with Paul Celan has been the most complex and intense of these dialogues with the past. Celan's poetry, inextricably linked with the memory of the Holocaust, has haunted Kiefer's work for more than twenty-five years and has influenced him on every level, from the naming of works and exhibitions to the incorporation of symbolic materials from Celan's imagery - sand, straw, hair, and ashes - into his paintings.Like other German artists of his generation, Kiefer began by questioning his own artistic heritage, focusing on the iconographic and mythological elements of German culture that had been taken over by Nazi propaganda, and subsequently repressed and buried deep in the collective unconscious. It was his encounter with Celan's work in the early 1980s that first enabled him to escape from the vicious circle of fascination and disgust at the cultural ties that bound him to the Third Reich, leading him to confront the subject of the Holocaust and Jewish memory as a whole and to embrace this body of traditions within his art.Magnificently illustrated throughout with reproductions of Kiefer's best-known works, this book explores the intricate web of associations between the poet and the painter, a network that is extended to embrace other artistic and literary figures such as Ingeborg Bachmann and Joseph Beuys.
Manual Of Specialised Lexicography
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Author : Henning Bergenholtz
language : en
Publisher: John Benjamins Publishing
Release Date : 1995-01-01
Manual Of Specialised Lexicography written by Henning Bergenholtz and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-01-01 with Language Arts & Disciplines categories.
From 1990 1994 the Danish Research Council for the Humanities granted a research project entitled translation of LSP texts, which was initially split up into five part-projects, one of which has been concerned with LSP lexicography."The Manual of Specialised Lexicography" is one of the results of the research undertaken by this project. The primary purpose of the Manual is to contribute towards an improved basis for practical specialised lexicography, which has so far had but a small share in the explosive development that has taken place in general-language lexicography since the early 1970s. One implication of this is that only to a limited extent has it been possible to build upon existing findings.The Manual thus has the twofold aim of offering guidance and direction to authors of specialised dictionaries as well as contributing towards the further development of lexicographical theories.
The Big Archive
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Author : Sven Spieker
language : en
Publisher: MIT Press
Release Date : 2017-03-03
The Big Archive written by Sven Spieker and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-03 with Art categories.
The archive as a crucible of twentieth-century modernism and key for understanding contemporary art. The typewriter, the card index, and the filing cabinet: these are technologies and modalities of the archive. To the bureaucrat, archives contain little more than garbage, paperwork no longer needed; to the historian, on the other hand, the archive's content stands as a quasi-objective correlative of the “living” past. Twentieth-century art made use of the archive in a variety of ways—from what Spieker calls Marcel Duchamp's “anemic archive” of readymades and El Lissitzky's Demonstration Rooms to the compilations of photographs made by such postwar artists as Susan Hiller and Gerhard Richter. In The Big Archive, Sven Spieker investigates the archive—as both bureaucratic institution and index of evolving attitudes toward contingent time in science and art—and finds it to be a crucible of twentieth-century modernism. Dadaists, constructivists, and Surrealists favored discontinuous, nonlinear archives that resisted hermeneutic reading and ordered presentation. Spieker argues that the use of archives by such contemporary artists as Hiller, Richter, Hans-Peter Feldmann, Walid Raad, and Boris Mikhailov responds to and continues this attack on the nineteenth-century archive and its objectification of the historical process. Spieker considers archivally driven art in relation to changing media technologies—the typewriter, the telephone, the telegraph, film. And he connects the archive to a particularly modern visuality, showing that the avant-garde used the archive as something of a laboratory for experimental inquiries into the nature of vision and its relation to time. The Big Archive offers us the first critical monograph on an overarching motif in twentieth-century art.
Discursive Construction Of National Identity
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Author : Ruth Wodak
language : en
Publisher: Edinburgh University Press
Release Date : 2009-01-19
Discursive Construction Of National Identity written by Ruth Wodak and has been published by Edinburgh University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-19 with Language Arts & Disciplines categories.
How do we construct national identities in discourse? Which topics, which discursive strategies and which linguistic devices are employed to construct national sameness and uniqueness on the one hand, and differences to other national collectives on the other hand? The Discursive Construction of National Identity analyses discourses of national identity in Europe with particular attention to Austria.In the tradition of critical discourse analysis, the authors analyse current and on-going transformations in the self-and other definition of national identities using an innovative interdisciplinary approach which combines discourse-historical theory and methodology and political science perspectives. Thus, the rhetorical promotion of national identification and the discursive construction and reproduction of national difference on public, semi-public and semi-private levels within a nation state are analysed in much detail and illustrated with a huge amount of examples taken from many genres (speeches, focus-groups, interviews, media, and so forth). In addition to the critical discourse analysis of multiple genres accompanying various commemorative and celebratory events in 1995, this extended and revised edition is able to draw comparisons with similar events in 2005. The impact of socio-political changes in Austria and in the European Union is also made transparent in the attempts of constructing hegemonic national identities.
Mechthild Of Magdeburg And Her Book
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Author : Sara S. Poor
language : en
Publisher: University of Pennsylvania Press
Release Date : 2013-03-26
Mechthild Of Magdeburg And Her Book written by Sara S. Poor and has been published by University of Pennsylvania Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-26 with Literary Criticism categories.
Sometime around 1230, a young woman left her family and traveled to the German city of Magdeburg to devote herself to worship and religious contemplation. Rather than living in a community of holy women, she chose isolation, claiming that this life would bring her closer to God. Even in her lifetime, Mechthild of Magdeburg gained some renown for her extraordinary book of mystical revelations, The Flowing Light of the Godhead, the first such work in the German vernacular. Yet her writings dropped into obscurity after her death, many assume because of her gender. In Mechthild of Magdeburg and Her Book, Sara S. Poor seeks to explain this fate by considering Mechthild's own view of female authorship, the significance of her choice to write in the vernacular, and the continued, if submerged, presence of her writings in a variety of contexts from the thirteenth through the nineteenth century. Rather than explaining Mechthild's absence from literary canons, Poor's close examination of medieval and early modern religious literature and of contemporary scholarly writing reveals her subject's shifting importance in a number of differently defined traditions, high and low, Latin and vernacular, male- and female-centered. While gender is often a significant factor in this history, Poor demonstrates that it is rarely the only one. Her book thus corrects late twentieth-century arguments about women writers and canon reform that often rest on inadequate notions of exclusion. Mechthild of Magdeburg and Her Book offers new insights into medieval vernacular mysticism, late medieval women's roles in the production of culture, and the construction of modern literary traditions.