Krisenkommunikation Bei Tourismusunternehmen Aufgrund Ad Hoc Auftretender Krisen Am Beispiel Des 11 September 2001
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Krisenkommunikation Bei Tourismusunternehmen Aufgrund Ad Hoc Auftretender Krisen Am Beispiel Des 11 September 2001
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Author : Nancy Dembiany
language : de
Publisher: diplom.de
Release Date : 2003-10-29
Krisenkommunikation Bei Tourismusunternehmen Aufgrund Ad Hoc Auftretender Krisen Am Beispiel Des 11 September 2001 written by Nancy Dembiany and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-10-29 with Travel categories.
Inhaltsangabe:Einleitung: Die schrecklichen Terroranschläge des 11. Septembers übertrafen jegliche Vorstellungen. Dies war der größte Terroranschlag in der Geschichte und der schwärzeste Tag für die Tourismus- und Luftfahrtindustrie. Bei der auf die Terroranschläge folgenden Krise für die Reisebranche verloren Tausende ihre Arbeitsplätze, denn von der plötzlichen Flug- und Reiseangst waren die gesamte Luftfahrt und die gesamte Reisebranche in besonderem Maße betroffen. Diese Krise nahm noch nie da gewesene, geschweige denn, geahnte Ausmaße an. Sie wird mittlerweile als die größte Krise in der Reise- und Tourismusindustrie bezeichnet.' Viele Airlines konnten nur noch durch Staatshilfen überleben, da ihnen die tagelange Sperrung des amerikanischen Luftraums Verluste in Milliardenhöhe bescherte. Der gesamte Gewinn der Airline-Branche aus den vergangenen zehn Jahren wurde durch die Krise vernichtet.2 Aber nicht nur die Sperrung des Luftraums, sondern die nun folgende Angst der Menschen vor Reisen, insbesondere. mit dem Flugzeug, brachte die Reisebranche in eine schwierige Lage. Es wurden Reisen storniert bzw. nicht mehr gebucht, wodurch alle touristischen Leistungsträger, Reiseveranstalter und Flughäfen herbe Verluste einstecken mussten. Deshalb musste diese Angst durch entsprechende Maßnahmen schnellstmöglich wieder beseitigt werden und versucht werden, die Anschläge aus den Köpfen der Menschen zu verdrängen. Dabei war es wichtig, das Vertrauen der Menschen in die Reiseindustrie wieder zu erlangen bzw. dieses gar nicht erst zu verlieren. Wie und ob die Tourismusunternehmen durch ihre Krisenkommunikation nach dem 11. September versuchten, dies zu erreichen, ist Gegenstand der vorliegenden Arbeit. Inhaltsverzeichnis:Inhaltsverzeichnis: AbkürzungsverzeichnisV AbbildungsverzeichnisVI 1.Einleitung 1.1Problemstellung1 1.2Methodik und Aufbau der Arbeit2 1.3Begriffserklärungen3 1.3.1Krise3 1.3.2Krisenmanagement5 1.3.3Krisenkommunikation und Krisen-PR6 2.Ad hoc auftretende Krisen7 2.1Eigenschaften von ad hoc auftretenden Krisen7 2.2Was wird als Krise wahrgenommen9 2.3Ursachen von (ad hoc auftretenden) Krisen10 2.4Folgen ad hoc auftretender Krisen15 2.4.1Auswirkungen auf die Reiseveranstalter17 2.4.2Auswirkungen auf das Reiseverhalten19 3.Krisenmanagement22 3.1Phasen des Krisenmanagements22 3.1.1aktives Krisenmanagement23 3.1.1.1Krisenprävention23 3.1.1.2Frühaufklärung, Früherkennung und Frühwarnung24 3.1.2reaktives [...]
Marketing 2 0
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Author : Gerald Corbae
language : en
Publisher:
Release Date : 2003
Marketing 2 0 written by Gerald Corbae and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
Organizational Crisis Communication
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Author : Finn Frandsen
language : en
Publisher: SAGE
Release Date : 2016-10-19
Organizational Crisis Communication written by Finn Frandsen and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-19 with Business & Economics categories.
When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond. This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more dynamic and complex understanding of organizational crises if we focus not only on the communication produced by the organization but also take into account the many other voices who start communicating when a crisis breaks out. It provides: An in-depth overview of the five key dimensions of organizational crises, crisis management and crisis communication A comprehensive introduction to the theory of the Rhetorical Arena and the multivocal approach to crisis communication, including some of the most important voices inside the arena A series of important international case studies and case examples in each chapter. Suitable for students studying crisis communication modules on corporate communication, public relations, and management and organization studies courses.
Artificial Intelligence In Marketing
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Author : IntroBooks Team
language : en
Publisher: IntroBooks
Release Date :
Artificial Intelligence In Marketing written by IntroBooks Team and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Artificial intelligence in marketing, which is commonly known as AI Marketing, is a process of striking a chord of linkage between customer statistics and artificial intelligence hypotheses. It is basically an automated learning curve for a business house on the marketing front such that it can predict a customer’s ongoing move and the next phase of action. By doing so, a business entity can easily amplify its outlook in the interests of the customer, which, in turn, displays the quality of relevant products or services in an intelligent manner to reach a larger audience. Due to the emergence of artificial intelligence marketing solutions, an effective recourse is seen apparent in terms of bonding between scientific data points, which are amassed industriously for subsequent implementation. In other words, the erstwhile process of manual hard work of assembling and analyzing a colossal quantum of data has surely become a thing of the past.
Crisis Management In The Tourism Industry
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Author : Dirk Glaesser
language : en
Publisher: Routledge
Release Date : 2006-10-19
Crisis Management In The Tourism Industry written by Dirk Glaesser and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-19 with Business & Economics categories.
The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences. Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events. Now in its second edition, this text has been fully revised and extended to include recent events such as Bali, SARS and international terrorism, expanding sections such as: * Terrorism and criminal activities * Risk perceptions and the influencing variables * The stakeholder concepts * Analysis methods- visibility of advantages/disadvantages of methods * Marketing instruments and best practices Written by one of the world’s leading experts from the World Tourism Organisation, the book has global coverage, and presents international, up-to-date case studies and examples from countries such as the UK, Australia and USA. The book provides discussion of: * The influential effect of the mass media How crises effect the purchase decision process Destination branding/image and its manipulation Preventative crises management and strategies Crisis Management in the Tourism Industry is an essential guide to explaining how the tourism industry can prepare and succeed in the face of the effects of crises.
Forest Fire Detection
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Author : Eliot W. Zimmerman
language : en
Publisher:
Release Date : 1969
Forest Fire Detection written by Eliot W. Zimmerman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Forest fire detection categories.
Neuropsychotherapy
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Author : Klaus Grawe
language : en
Publisher: Routledge
Release Date : 2017-09-25
Neuropsychotherapy written by Klaus Grawe and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-25 with Medical categories.
Neuropsychotherapy is intended to inspire further development and continual empirical updating of consistency theory. It is essential for psychotherapists, psychotherapy researchers, clinical psychologists, psychiatrists, neuroscientists, and mental-health professionals. Profoundly important and innovative, this volume provides necessary know-how for professionals as it connects the findings of modern neuroscience to the insights of psychotherapy. Throughout the book, a new picture unfolds of the empirical grounds of effective psychotherapeutic work. Author Klaus Grawe articulates a comprehensive model of psychological functioning-consistency theory-and bridges the gap between the neurosciences and the understanding of psychological disorders and their treatment. Neuropsychotherapy illustrates that psychotherapy can be even more effective when it is grounded in a neuroscientific approach. Cutting across disciplines that are characteristically disparate, the book identifies the neural foundations of various disorders, suggests specific psychotherapeutic conclusions, and makes neuroscientific knowledge more accessible to psychotherapists. The book's discussion of consistency theory reveals the model is firmly connected to other psychological theoretical approaches, from control theory to cognitive-behavioral models to basic need theories.
Asean Free Trade Agreement
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Author : Kim Hourn Kao
language : en
Publisher:
Release Date : 1997
Asean Free Trade Agreement written by Kim Hourn Kao and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with ASEAN countries categories.
Post Democracy
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Author : Colin Crouch
language : en
Publisher: Polity
Release Date : 2004-08-13
Post Democracy written by Colin Crouch and has been published by Polity this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-13 with Political Science categories.
Post-Democracy is a polemical work that goes beyond current complaints about the failings of our democracy and explores the deeper social and economic forces that account for the current malaise. Colin Crouch argues that the decline of those social classes which had made possible an active and critical mass politics has combined with the rise of global capitalism to produce a self-referential political class more concerned with forging links with wealthy business interests than with pursuing political programmes which meet the concerns of ordinary people. He shows how, in some respects, politics at the dawn of the twenty-first century returns us to a world familiar well before the start of the twentieth, when politics was a game played among elites. However, Crouch maintains that the experience of the twentieth century remains salient and it reminds us of possibilities for the revival of politics. This engaging book will prove challenging to all those who claim that advanced societies have reached a virtual best of all possible democratic worlds, and will be compelling reading for anyone interested in the shape of twenty-first-century politics.
Viral Marketing
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Author : Karen Nelson-Field
language : en
Publisher: OUP Australia & New Zealand
Release Date : 2013-10-03
Viral Marketing written by Karen Nelson-Field and has been published by OUP Australia & New Zealand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-03 with Business & Economics categories.
Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.