Krisenkommunikation Im Mittelstand Entwicklungspotenzial Und Erfolgsfaktor F R Unternehmen
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Krisenkommunikation Im Mittelstand Entwicklungspotenzial Und Erfolgsfaktor F R Unternehmen
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Author : Julia Küter
language : de
Publisher:
Release Date : 2014
Krisenkommunikation Im Mittelstand Entwicklungspotenzial Und Erfolgsfaktor F R Unternehmen written by Julia Küter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Krisenkommunikation Im Mittelstand Entwicklungspotenzial Und Erfolgsfaktor F R Unternehmen
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Author : Julia Küter
language : de
Publisher:
Release Date : 2014-09-22
Krisenkommunikation Im Mittelstand Entwicklungspotenzial Und Erfolgsfaktor F R Unternehmen written by Julia Küter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-22 with categories.
Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Hochschule Osnabruck, Veranstaltung: Krisenkommunikation, Sprache: Deutsch, Abstract: In der Gesellschaft und Wirtschaft herrscht Aufbruchsstimmung, angetrieben von der Globalisierung, den Wirtschaftskrisen, Firmenfusionen und -verkaufen und seit Neuestem auch durch die zunehmende Digitalisierung. Der Wandel und die stetige Verande- rung sind fur Unternehmer zu standigen Begleitern geworden. Fur sie bedeutet das einerseits die Firmenkultur an die neuen Trends und Umwelteinflusse anzupassen und andererseits die Mitarbeiter hinreichend auf neue Rollen und Arbeitsfelder vorzubereiten und sie wahrend des Veranderungsprozesses zu unterstutzen. Wichtige Erfolgsfaktoren, um in der dynamischen und komplexer werdenden Gesellschaft bestehen und Herausforderungen meistern zu konnen, sind die Kommunikation und speziell die Krisenkommunikation. Nachholbedarf im Bereich der Kommunikation und Krisenkommunikation besteht jedoch noch bei vielen mittelstandischen Unternehmen. Diese wissenschaftliche Arbeit befasst sich nach der Definition grundlegender Begriffe zunachst mit den Ursachen der fehlenden Krisenkommunikation. Im Folgenden wird dargestellt, welchen Beitrag professionelle Kommunikation und neue Managementkonzepte fur die Etablierung eines Krisenmanagements und der dazugehorigen Krisenkommunikation leisten konnen und welche Rollen dabei das Unternehmen als lernende Organisation," der Geschaftsfuhrer, der Einsatz von Kommunikationsinstrumenten sowie der externe Berater spielen konnen. Abschliessend werden die einzelnen Elemente des Krisenmanagements aufgezeigt und die Chancen und Risiken der professionellen Krisenkommunikation fur mittelstandische Unternehmen gegeneinander abgewogen
A New German Idealism
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Author : Adrian Johnston
language : en
Publisher: Columbia University Press
Release Date : 2018-05-01
A New German Idealism written by Adrian Johnston and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-01 with Philosophy categories.
In 2012, philosopher and public intellectual Slavoj Žižek published what arguably is his magnum opus, the one-thousand-page tome Less Than Nothing: Hegel and the Shadow of Dialectical Materialism. A sizable sequel appeared in 2014, Absolute Recoil: Towards a New Foundation of Dialectical Materialism. In these two books, Žižek returns to the German idealist G. W. F. Hegel in order to forge a new materialism for the twenty-first century. Žižek’s reinvention of Hegelian dialectics explores perennial and contemporary concerns: humanity’s relations with nature, the place of human freedom, the limits of rationality, the roles of spirituality and religion, and the prospects for radical sociopolitical change. In A New German Idealism, Adrian Johnston offers a first-of-its-kind sustained critical response to Less Than Nothing and Absolute Recoil. Johnston, a leading authority on and interlocutor of Žižek, assesses the recent return to Hegel against the backdrop of Kantian and post-Kantian German idealism. He also presents alternate reconstructions of Hegel’s positions that differ in important respects from Žižek’s version of dialectical materialism. In particular, Johnston criticizes Žižek’s deviations from the secular naturalism and Enlightenment optimism of his chosen sources of inspiration: not only Hegel, but Karl Marx and Sigmund Freud too. In response, Johnston develops what he calls transcendental materialism, an antireductive and leftist materialism capable of preserving and advancing the core legacies of the Hegelian, Marxian, and Freudian traditions central to Žižek.
Political Communication
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Author : Richard M. Perloff
language : en
Publisher: Routledge
Release Date : 2013-10-18
Political Communication written by Richard M. Perloff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-18 with Language Arts & Disciplines categories.
In this political communication text, Richard M. Perloff examines the various ways in which messages are constructed and communicated from public officials and politicians through the mass media to the ultimate receivers-the people. With a focus on the history of political communication, he provides an overview of the most significant issues in the study of politics and the media. In addition to synthesizing facts and theories, and highlighting the scholarly contributions made to the understanding of political communication effects, Political Communication addresses such factors as the rhetorical accomplishments of American presidents, the ongoing tangles between the press and the presidency, and the historical roots of politics as it is practiced and studied today. It also addresses major issues about the press and politics that continually resurface, such as question of press bias and the use and manipulation of media by politicians to accomplish national goals. As a comprehensive and engaging introduction to contemporary political communication, this volume provides all readers with a historical perspective on American politics and press and offers a unique appreciation of the strengths and virtues of political communication in America.
Competing For Capital
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Author : Bruce W. Marcus
language : en
Publisher: John Wiley & Sons
Release Date : 2005-03-04
Competing For Capital written by Bruce W. Marcus and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-04 with Business & Economics categories.
Praise for Competing for Capital "An indispensable guide for investor relations and communication counselors alike. With more individual investors in the market than ever before, this book makes navigating the new regulatory playing field much more possible--and makes clear the path to victory." --Michael W. Robinson Director, Levick Strategic Communications; Former Director of Public Affairs and Policy, U.S. Securities and Exchange Commission (SEC); Director of Media Relations, NASD "More than simply writing a textbook on IR, Bruce Marcus shares his wealth of experience and critical viewpoint with those seeking to understand a fast-changing profession." --June Filingeri President of Comm-Partners LLC, Investor Relations Consultant, and Educator "Bruce Marcus puts some solid ground under the shifting landscape of being an investor relations professional. A must-read primer for public companies." --Robert C. Roeper Managing Director, VIMAC Ventures, LLC "As the song lyrics go, 'everything old is new again,' but this time with a vengeance. Disclosure has always been the touchstone of securities laws, but now more disclosure is required on a real-time basis with heightened accountability. Competing for Capital is a must-read for those in the securities industry, providing insights into securities markets, the information age and technology, and their impact on the job of investor relations professionals. Investors come in all shapes and sizes from around the globe, and investor relations personnel have their work cut out for them to provide clear, comprehensible, and comprehensive information, accessible to the novice and sophisticate alike. Competing for Capital shows them the way." --Donna L. Brooks, Esq. Partner, Shipman & Goodwin, LLP "Competing for Capital puts our recent turbulent financial marketplace in context, provides solid information for both new and experienced investor relations practitioners, and offers insights into the future of IR--all in Bruce Marcus's easy-reading style." --Dixie Watterson IR consultant, Communica Partners "Competing for Capital aptly illustrates how investor relations has become a major corporate responsibility in generating trust, and how the profession must realize now more than ever that the needs of investors have changed because of technology, regulation, and globalization." --Mark Kollar Managing Director, Cubitt Jacobs & Prosek
Research Design For Business Management
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Author : Siah Hwee Ang
language : en
Publisher: SAGE
Release Date : 2013-09-30
Research Design For Business Management written by Siah Hwee Ang and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-30 with Business & Economics categories.
Research Design for Business & Management is a logical and practical book which makes no assumptions about your prior research knowledge. It will instead provide you with a clear understanding of the commonly used methods in business and management research, and enable you to tackle the fundamental elements of the research process. This book: contains conversation boxes which answer and discuss the typical research questions you may have focuses on the judgement calls that you will need to make in your research uniquely demonstrates the circular relationships between research elements ensuring that you can relate chapters to your research process in real life provides key insights into what the examiners and journals will look for in your research to help you get the best possible grades
Social Responsibilities Of The Businessman
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Author : Howard R. Bowen
language : en
Publisher: University of Iowa Press
Release Date : 2013-12
Social Responsibilities Of The Businessman written by Howard R. Bowen and has been published by University of Iowa Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12 with Business & Economics categories.
Corporate social responsibility (CSR) expresses a fundamental morality in the way a company behaves toward society. It follows ethical behavior toward stakeholders and recognizes the spirit of the legal and regulatory environment. The idea of CSR gained momentum in the late 1950s and 1960s with the expansion of large conglomerate corporations and became a popular subject in the 1980s with R. Edward Freeman's Strategic Management: A Stakeholder Approach and the many key works of Archie B. Carroll, Peter F. Drucker, and others. In the wake of the financial crisis of 2008–2010, CSR has again become a focus for evaluating corporate behavior. First published in 1953, Howard R. Bowen’s Social Responsibilities of the Businessman was the first comprehensive discussion of business ethics and social responsibility. It created a foundation by which business executives and academics could consider the subjects as part of strategic planning and managerial decision-making. Though written in another era, it is regularly and increasingly cited because of its relevance to the current ethical issues of business operations in the United States. Many experts believe it to be the seminal book on corporate social responsibility. This new edition of the book includes an introduction by Jean-Pascal Gond, Professor of Corporate Social Responsibility at Cass Business School, City University of London, and a foreword by Peter Geoffrey Bowen, Daniels College of Business, University of Denver, who is Howard R. Bowen's eldest son.
Mergers Acquisitions And Corporate Restructurings
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Author : Patrick A. Gaughan
language : en
Publisher: John Wiley & Sons
Release Date : 2017-11-27
Mergers Acquisitions And Corporate Restructurings written by Patrick A. Gaughan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-27 with Business & Economics categories.
The essential M&A primer, updated with the latest research and statistics Mergers, Acquisitions, and Corporate Restructurings provides a comprehensive look at the field's growth and development, and places M&As in realistic context amidst changing trends, legislation, and global perspectives. All-inclusive coverage merges expert discussion with extensive graphs, research, and case studies to show how M&As can be used successfully, how each form works, and how they are governed by the laws of major countries. Strategies and motives are carefully analyzed alongside legalities each step of the way, and specific techniques are dissected to provide deep insight into real-world operations. This new seventh edition has been revised to improve clarity and approachability, and features the latest research and data to provide the most accurate assessment of the current M&A landscape. Ancillary materials include PowerPoint slides, a sample syllabus, and a test bank to facilitate training and streamline comprehension. As the global economy slows, merger and acquisition activity is expected to increase. This book provides an M&A primer for business executives and financial managers seeking a deeper understanding of how corporate restructuring can work for their companies. Understand the many forms of M&As, and the laws that govern them Learn the offensive and defensive techniques used during hostile acquisitions Delve into the strategies and motives that inspire M&As Access the latest data, research, and case studies on private equity, ethics, corporate governance, and more From large megadeals to various forms of downsizing, a full range of restructuring practices are currently being used to revitalize and supercharge companies around the world. Mergers, Acquisitions, and Corporate Restructurings is an essential resource for executives needing to quickly get up to date to plan their own company's next moves.
The Connected Leader
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Author : Emmanuel Gobillot
language : en
Publisher: Kogan Page Publishers
Release Date : 2008-05-03
The Connected Leader written by Emmanuel Gobillot and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-03 with Business & Economics categories.
Traditional organizational boundaries limit our ability to deliver results. The Connected Leader argues that many of the old leadership recipes are outdated and don't take into account changes in the work environment and informal social networks within the organization. Taking a new approach to leadership theory, the author argues that modern leaders engage with employees and improve performance by building on trust, giving meaning to workplace relationships and by creating dialogue within the organization. The Connected Leader provides diagnostic tools for readers to evaluate their own skills and directly relate the insights from the book to their own situation. International case studies provide clear examples of connected leadership.
Technology Management
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Author : Josef Gochermann
language : en
Publisher: Springer Nature
Release Date : 2022-10-11
Technology Management written by Josef Gochermann and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-11 with Business & Economics categories.
In this essential, Josef Gochermann provides a compendium of the essential elements of technology management and answers ten important questions on how to identify new technologies, properly evaluate relevant technologies, recognize opportunities and risks in time, and position yourself for technological success. He shows how to use technologies beneficially, make relevant technologies available at the right time, recognize the end of a technology's performance in time, and plan the use of technologies strategically and for the future.