Kulturtransfer Aus Den Usa Nach Russland Amerikanische Codes Of Conduct In Russischen Unternehmen
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Kulturtransfer Aus Den Usa Nach Russland Amerikanische Codes Of Conduct In Russischen Unternehmen
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Author : Sebastian Abendroth
language : de
Publisher: Diplomica Verlag
Release Date : 2016-08
Kulturtransfer Aus Den Usa Nach Russland Amerikanische Codes Of Conduct In Russischen Unternehmen written by Sebastian Abendroth and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08 with Business & Economics categories.
Im Zuge des WTO-Beitritts Russlands im August 2012 bekennen sich russische Wirtschaftsakteure zunehmend zu international akzeptierten Unternehmensführungspraktiken, die in Russland bis dato eigentlich nicht geläufig waren. Hierzu zählt u.a. der Verhaltenskodex bzw. Code of Conduct, welcher aus dem amerikanischen kulturellen Kontext stammt und in den russischen kulturellen Kontext transferiert wurde. Passten die russischen Unternehmen die Praktik Verhaltenskodex nach dem Transfer an ihren kulturellen und institutionellen Kontext an oder kopierten sie lediglich die amerikanische Praktik? Mithilfe von empirischen und kulturtheoretischen Techniken wird diese Frage umfänglich untersucht und beantwortet.
Marketing Across Cultures
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Author : Jean-Claude Usunier
language : en
Publisher: Pearson Education
Release Date : 2005
Marketing Across Cultures written by Jean-Claude Usunier and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Back Cover Copy-Usunier "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exchange, and communications. With the diversity in world markets and the importance of having locally-specific understanding of markets and consumers, it is a welcome resource for teaching students who can either relate it to their own intercultural experiences or who have never had intercultural experiences themselves." Guliz Ger, Professor of Marketing, Faculty of Business Administration, Bilkent University, Turkey International marketing relationships have to be built on solid foundations. Transaction costs in international trade are high--only a stable and firmly established link between business people can enable them to overcome disagreements and conflicts of interest. "Marketing Across Cultures, 4e" uses a successful two-stage cultural approach to explore International Marketing. - A cross-cultural approach which compares marketing systems and local commercial customs in various countries - An inter-cultural approach which studies the interaction between business peoples of different national cultures "I used "Marketing Across Cultures" in courses in five different countries with students from more than 35 nations. The book provides a stimulating view on international marketing issues and at the same time allows in an excellent way to sensitize and train students for intercultural work, which has become the norm for most medium-sized and large companies." Prof. Dr. Hartmut H. Holzmuller., Chair of Marketing Universityof Dortmund, Germany Invaluable to all undergraduate, postgraduate and MBA students studying International Marketing and for marketing practitioners who wish to improve their cultural awareness, "Marketing Across Cultures, 4e" is essential reading. New to This Edition! Rewritten extensively in an effort to make the book as accessible as possible, co-author Julie Lee from Australia helps bring a Euro-Australasian perspective to the table. New materials includes: - The internet revolution and its impact on international marketing - Additional web references that allow in-depth and updated access to cultural and business information - New cases with web-based references, including Muslim Cola (Chapter 6), Bollywood (Chapter 8), BrandUSA: Selling Uncle Sam Like Uncle Ben's? (Chapter 14) and more! To access the robust web materials go to: www.booksites.net/usunier. Jean-Claude Usunier is a professor of Marketing and International Business at the University of Lausanne - Graduate School of Commerce (HEC) and at the University Louis-Pasteur (Strasbourg, France). Julie Lee is a Senior Lecturer in Marketing at the Graduate School of Management, University of Western Australia.
European Elites And Ideas Of Empire 1917 1957
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Author : Dina Gusejnova
language : en
Publisher: Cambridge University Press
Release Date : 2016-06-16
European Elites And Ideas Of Empire 1917 1957 written by Dina Gusejnova and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-16 with History categories.
Explores European civilisation as a concept of twentieth-century political practice and the project of a transnational network of European elites. This title is available as Open Access.
Jorge Ishizawa
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Author :
language : en
Publisher: IICA
Release Date :
Jorge Ishizawa written by and has been published by IICA this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Splithead
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Author : Julya Rabinowich
language : en
Publisher: Granta Books
Release Date : 2011-02-03
Splithead written by Julya Rabinowich and has been published by Granta Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-03 with Fiction categories.
'My father and I head towards a nervous breakdown as he attempts to erase three years of Communist indoctrination in the course of a single evening. I simply cannot comprehend that Lenin, the friend of all children, is now allegedly an arsehole.' When seven-year-old Mischka and her family flee the oppressive USSR for the freedom of Vienna, her world seems to divide neatly in two: there's life as she knew it before, and life as she must relearn it now. But even as she's busy dressing her new Barbie, perfecting her German and gorging on fresh fruit, Mischka is aware that there's part of her that can never escape her homeland, with its terrifying folktales, its insidious anti-Semitism and its old family secrets. As her parents' marriage splinters and her sister retreats into silence, Mischka has to find her own way of living when her head and her heart are in two places at once. There is darkness galore in this novel. But there is also much comedy to be had in its twisted enchanted tales. It is as seductive and unsettling as similar work by Angela Carter or Margaret Atwood, while it shares a geography with Everything Is Illuminated and If I Told You Once.
Russian Disco
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Author : Wladimir Kaminer
language : en
Publisher: Random House
Release Date : 2013-05-31
Russian Disco written by Wladimir Kaminer and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-31 with Biography & Autobiography categories.
Born in Moscow, Wladimir Kaminer emigrated to Berlin in the early '90s when he was 22. Russian Disco is a series of short and comic autobiographical vignettes about life among the émigrés in the explosive and extraordinary multi-cultural atmosphere of '90s Berlin. It's an exotic, vodka-fuelled millennial Goodbye to Berlin. The stories show a wonderful, innocent, deadpan economy of style reminiscent of the great humorists. [Several of his European editors make a comparison with current bestseller David Sedaris.] Kaminer manages to say a great deal without seeming to say much at all. He speaks about the offbeat personal events of his own life but captures something universal about our disjointed times.
Who Is Martha
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Author : Marjana Gaponenko
language : en
Publisher: New Vessel Press
Release Date : 2014-09-15
Who Is Martha written by Marjana Gaponenko and has been published by New Vessel Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-15 with Fiction categories.
“Vividly drawn characters, history, music, birds, love, loneliness, and wisdom . . . A brilliant book, rich and satisfying as a Viennese torte” (Sy Montgomery, author of Birdology). In this poignant yet rollicking novel, ninety-six-year-old ornithologist Luka Levadski forgoes treatment for lung cancer and moves from Ukraine to Vienna to make a grand exit in a luxury suite at the Hotel Imperial. He reflects on his past while indulging in Viennese cakes and savoring music in a gilded concert hall. Levadski was born in 1914, the same year that Martha—the last of the now-extinct passenger pigeons—died. Levadski too has an acute sense of being the last of a species. He may have devoted much of his existence to studying birds, but now he befriends a hotel butler and another elderly guest, who also doesn’t have much time left, to share in the lively escapades of his final days. This gloriously written tale is “a book like a fantastic party, as unshakeable as a child’s faith [that] astonishes to the very end” (Neue Zürcher Zeitung).
Translation And Meaning
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Author : Marcel Thelen
language : en
Publisher: Lodz Studies in Language
Release Date : 2016
Translation And Meaning written by Marcel Thelen and has been published by Lodz Studies in Language this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Semantics categories.
This book presents new and innovative ideas on the didactics of translation and interpreting. They include assessment methods and criteria, assessment of competences, graduate employability, placements, skills labs, the perceived skills gap between training and profession, the teaching of terminology, and curriculum design.
Out Of Russia
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Author : Adrian Wanner
language : en
Publisher: Northwestern University Press
Release Date : 2011-06-09
Out Of Russia written by Adrian Wanner and has been published by Northwestern University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-09 with Literary Criticism categories.
Out of Russia is the first scholarly work to focus on a group of writers who, over the past decade, have formed a distinct phenomenon: immigrants with cultural and linguistic roots in Russia who have chosen to write in the language of their adopted countries. The best known among these are Andreï Makine, who writes in French, Wladimir Kaminer, who writes in German, and Gary Shteyngart, who writes in English. Wanner also addresses the work of emerging immigrant writers active in North America, Germany, and Israel. He argues that it is in part by writing in a language other than their native Russian that these writers have made something of a commodity of their “Russianness.” That many of them also happen to be Jewish adds yet another layer to the questions of identity raised by their work. In situating these writers within broader contexts, Wanner explores such topics as migration, cultural hybrids, and the construction and perception of ethnicity.
The History Of Scientific Atheism
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Author : Jan Tesař
language : en
Publisher: Vandenhoeck & Ruprecht
Release Date : 2019-07-15
The History Of Scientific Atheism written by Jan Tesař and has been published by Vandenhoeck & Ruprecht this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-15 with History categories.
The book analyses under what conditions was it possible to develop scientific atheism which was by the contemporaries in the Soviet Union and Czechoslovakia understood not only as a branch of propaganda but as a specific scholarly discipline. It maps out not only the state of affairs before the organizational changes allowed the emergence of research but also analyses the motivation which led the historical actors to make such decision in both national contexts. One of the key findings is undoubtedly the fact that scientific atheism developed as a new type of thinking about religious phenomena within the context of Marxist-Leninist epistemological doctrine. Moreover, if the socio-political conditions were favorable, it also contributed to the rethinking of the key aspects of Marxist doctrine. The comparative analysis allows to draw conclusions about the existence of specifically Soviet and Czechoslovakian scientific atheism and questions the level of sovietization in this context.
