Kundenbindung Im Social Web Eine Explorative Studie Zum Einsatzpotenzial In Der Energiebranche
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Kundenbindung Im Social Web Eine Explorative Studie Zum Einsatzpotenzial In Der Energiebranche
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Author : Katrin Kieffer
language : de
Publisher: diplom.de
Release Date : 2015-03-10
Kundenbindung Im Social Web Eine Explorative Studie Zum Einsatzpotenzial In Der Energiebranche written by Katrin Kieffer and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-10 with Business & Economics categories.
‘Wer sich von der Masse der Energieversorger abheben will, muss der eigenen Marke ein Gesicht geben. Kunden schauen mehr denn je auf den Preis, wollen gleichzeitig aber ökologisch korrekt handeln und verlangen einen guten Service’. Die Energiewende, ein erhöhter Wettbewerbsdruck und der damit verbundene Preiskampf stellen die Energiebranche vor neue Herausforderungen. Gleichzeitig bieten sie aber auch Potenzial für Marketingentscheidungen, um die Spirale des Preiskampfes zu durchbrechen und die Wechselbereitschaft der Kunden zu reduzieren. Werden im Rahmen der Kunden-bindung bislang verschiedene Instrumente, wie Kundenkarten, Newsletter oder Kundenzeitschriften genutzt, so bietet das Social Web neue Möglichkeiten, direkt mit Kunden in Dialog zu treten, um sich zu Energiethemen auszutauschen, vom gemeinsamen Wissensaufbau zu profitieren und einen schnellen Kundenservice zu leisten. Aufgrund der zunehmenden Bedeutung des Internets für Wechselentscheidungen, erscheint es sinnvoll, auch Kundenbindungsmaßnahmen ins Internet zu verlagern, um die Kunden dort anzusprechen, wo sie nach Informationen suchen. Doch Unternehmen sehen in der offenen Kommunikation des Social Web auch Gefahren: ‘A powerful global conversation has begun. Through the internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter – and getting smarter faster than most companies’. Insbesondere konventionelle Energieversorgungsunternehmen (kurz: EVU) sehen möglicherweise die Gefahr, in die öffentliche Kritik zu geraten oder gar Opfer eines ‘Shitstorms’, einer sich viral verbreitenden Empörungswelle in den Social Networks, zu werden. Der Zuwachs von ökologischem Bewusstsein und der Bedeutung sozialer Verantwortung in der Gesellschaft veranlassen viele EVU, diese Faktoren in ihre Strategie aufzunehmen und sich den Marktanforderungen zu stellen. Die neue Aufgabe wird sein, diese Themen auch transparent und authentisch im Social Web zu kommunizieren und sich aktiv an Gesprächen zu beteiligen. Vor diesem Hintergrund beschäftigt sich diese Arbeit mit den Potenzialen von Social Media in der Kundenbindung am Beispiel der Energiebranche. Aufgrund der zahlreichen Fachbegriffe wird auf eine Erklärung im Text verzichtet. Stattdessen werden die Fachtermini im Glossar erläutert.
Artificial Intelligence In Marketing
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Author : IntroBooks Team
language : en
Publisher: IntroBooks
Release Date :
Artificial Intelligence In Marketing written by IntroBooks Team and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Artificial intelligence in marketing, which is commonly known as AI Marketing, is a process of striking a chord of linkage between customer statistics and artificial intelligence hypotheses. It is basically an automated learning curve for a business house on the marketing front such that it can predict a customer’s ongoing move and the next phase of action. By doing so, a business entity can easily amplify its outlook in the interests of the customer, which, in turn, displays the quality of relevant products or services in an intelligent manner to reach a larger audience. Due to the emergence of artificial intelligence marketing solutions, an effective recourse is seen apparent in terms of bonding between scientific data points, which are amassed industriously for subsequent implementation. In other words, the erstwhile process of manual hard work of assembling and analyzing a colossal quantum of data has surely become a thing of the past.
Encyclopedia Of E Commerce E Government And Mobile Commerce
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Author : Khosrow-Pour, D.B.A., Mehdi
language : en
Publisher: IGI Global
Release Date : 2006-03-31
Encyclopedia Of E Commerce E Government And Mobile Commerce written by Khosrow-Pour, D.B.A., Mehdi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-31 with Business & Economics categories.
[Administration (référence électronique)].
User Generated Branding
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Author : Ulrike Arnhold
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-22
User Generated Branding written by Ulrike Arnhold and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-22 with Business & Economics categories.
From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.
Managing Innovation Design And Creativity
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Author : Bettina von Stamm
language : en
Publisher: John Wiley & Sons
Release Date : 2008-04-28
Managing Innovation Design And Creativity written by Bettina von Stamm and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-28 with Business & Economics categories.
Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.
Collecting Experiments
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Author : Bruno J. Strasser
language : en
Publisher: University of Chicago Press
Release Date : 2019-06-07
Collecting Experiments written by Bruno J. Strasser and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-07 with Technology & Engineering categories.
Databases have revolutionized nearly every aspect of our lives. Information of all sorts is being collected on a massive scale, from Google to Facebook and well beyond. But as the amount of information in databases explodes, we are forced to reassess our ideas about what knowledge is, how it is produced, to whom it belongs, and who can be credited for producing it. Every scientist working today draws on databases to produce scientific knowledge. Databases have become more common than microscopes, voltmeters, and test tubes, and the increasing amount of data has led to major changes in research practices and profound reflections on the proper professional roles of data producers, collectors, curators, and analysts. Collecting Experiments traces the development and use of data collections, especially in the experimental life sciences, from the early twentieth century to the present. It shows that the current revolution is best understood as the coming together of two older ways of knowing—collecting and experimenting, the museum and the laboratory. Ultimately, Bruno J. Strasser argues that by serving as knowledge repositories, as well as indispensable tools for producing new knowledge, these databases function as digital museums for the twenty-first century.
Recrutainment
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Author : Joachim Diercks
language : de
Publisher: Springer-Verlag
Release Date : 2014-01-31
Recrutainment written by Joachim Diercks and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-31 with Business & Economics categories.
Um gute Mitarbeiter zu finden, reichen die üblichen Wege im Recruiting längst nicht mehr aus: Immer mehr Organisationen setzen auf Recrutainment, also den Einsatz spielerisch-simulativer Elemente in Berufsorientierung, Employer Branding, Personalmarketing und Recruiting. Self-Assessments, unterhaltsam und informativ gestaltete Online-Assessments, Berufsorientierungsspiele oder auch Offline-Recrutainment-Events verbessern nachweislich das stimmige Zusammenfinden von Kandidat und Arbeitgeber und versprechen so nicht nur eine optimale Stellenbesetzung, sondern stärken auch das Profil der Arbeitgebermarke. Das Buch liefert das theoretische Fundament für das Thema Recrutainment und erklärt, warum dessen Bedeutung in den letzten Jahren so stark zugenommen hat. Es werden die Auswirkungen von Recrutainment auf Organisationen und Bewerber unter Einbeziehung von aktuellen Studien beleuchtet. In ausgewählten Best Practice Beispielen stellen verschiedene Autoren dar, wie Recrutainment in der Unternehmenspraxis eingesetzt wird.
Data Mining Your Website
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Author : Jesus Mena
language : en
Publisher: Digital Press
Release Date : 1999-07-15
Data Mining Your Website written by Jesus Mena and has been published by Digital Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-07-15 with Business & Economics categories.
Turn Web data into knowledge about your customers. This exciting book will help companies create, capture, enhance, and analyze one of their most valuable new sources of marketing information-usage and transactional data from a website. A company's website is a primary point of contact with its customers and a medium in which visitor's actions are messages about who they are and what they want. Data Mining Your Website will teach you the tools, techniques, and technologies you'll need to profile current and potential customers and predict on-line interests and behavior. You'll learn how to extract from the huge pools of information your website generates, insights into on-line buying patterns, and how to apply this knowledge to design a website that better attracts, engages, and retains on-line customers. Data Mining Your Website explains how data mining is a foundation for the new field of web-based, interactive retailing, marketing, and advertising. This innovative book will help web developers and marketers, webmasters, and data management professionals harness powerful new tools and processes. The first book to apply data mining specifically to e-commerce Learn effective methods for gathering, managing, and mining Web customer information Use data mining to profile customers and create personalized e-commerce programs
Fao Yearbook Fishery And Aquaculture Statistics 2017 Fao Annuaire Statistiques Des P Ches Et De L Aquaculture 2017 Fao Anuario Estad Sticas De Pesca Y Acuicultura 2017
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Author : Food and Agriculture Organization of the United Nations
language : en
Publisher: Food & Agriculture Org.
Release Date : 2019-07-25
Fao Yearbook Fishery And Aquaculture Statistics 2017 Fao Annuaire Statistiques Des P Ches Et De L Aquaculture 2017 Fao Anuario Estad Sticas De Pesca Y Acuicultura 2017 written by Food and Agriculture Organization of the United Nations and has been published by Food & Agriculture Org. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-25 with Technology & Engineering categories.
The FAO Yearbook of fishery and aquaculture statistics is a compilation of statistical data on capture fisheries and aquaculture production, employment, commodities production and trade, apparent fish consumption and fishing fleets. It is structured into a booklet (containing summary tables, notes on major trends, concepts, classifications and a map of FAO major fishing areas) and a USB card presenting the full yearbook package with the complete set of statistical tables. L’Annuaire des statistiques des pêches et de l’aquaculture de la FAO est une compilation de données statistiques sur les captures, la production de l’aquaculture, l’emploi, la production et le commerce des produits halieutiques, les bilans alimentaires et les flottes. L’Annuaire est composé d’un fascicule (contenant des tableaux résumés, des notes sur les tendances principales, une description des concepts et des classements, ainsi qu’une carte des principales zones de pêche de la FAO) et d’une clé USB incluant la collection complète des tableaux statistiques de l’Annuaire. El Anuario de estadísticas de pesca y acuicultura de la FAO es una compilación de datos estadísticos sobre las capturas, la producción de acuicultura, el empleo, la producción y el comercio de los productos pesqueros, las hojas de balance de alimentos y las flotas. El Anuario se compone de un cuadernillo (con cuadros resúmenes, notas sobre las tendencias principales, conceptos básicos y clasificaciones, así como un mapa de las principales zonas de pesca de la FAO) y de una tarjeta USB que incluye toda el conjunto completo de los cuadros estadísticos del Anuario.
Online Distance Education
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Author : Olaf Zawacki-Richter
language : en
Publisher: Athabasca University Press
Release Date : 2014-06-01
Online Distance Education written by Olaf Zawacki-Richter and has been published by Athabasca University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-01 with Education categories.
Online Distance Education: Towards a Research Agenda offers a systematic overview of the major issues, trends, and areas of priority in online distance education research. In each chapter, an international expert or team of experts provides an overview of one timely issue in online distance education, summarizing major research on the topic, discussing theoretical insights that guide the research, posing questions and directions for future research, and discussing the implications for distance education practice as a whole. Intended as a primary reference and guide for distance educators, researchers, and policymakers, Online Distance Education addresses aspects of distance education practice that have often been marginalized, including issues of cost and economics, concerns surrounding social justice, cultural bias, the need for faculty professional development, and the management and growth of learner communities. At once soundly empirical and thoughtfully reflective, yet also forward-looking and open to new approaches to online and distance teaching, this text is a solid resource for researchers in a rapidly expanding discipline.