Kundenfokus It Depends On The Ands
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Kundenfokus It Depends On The Ands
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Author : Christian Peter
language : de
Publisher: tredition
Release Date : 2020-12-03
Kundenfokus It Depends On The Ands written by Christian Peter and has been published by tredition this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-03 with Nature categories.
Digitalisierung ist als Schlagwort in aller Munde. Intensität, Geschwindigkeit und Umfang nehmen dynamisch zu. Doch: Wie macht man es richtig? Nach welchen Prinzipien gelingen Digitalisierungsprojekte mit Kundenfokus? Worauf kommt es wirklich an? Welche Rolle und Aufgaben kommen auf Sie in Ihrem Unternehmen zu? Christian Peter gibt Ihnen hierauf in 42 Kapiteln praxisnahe und erprobte Prinzipien an die Hand. Dabei werden alle entscheidenden Dimensionen beleuchtet: von der richtigen Einstellung, über die richtigen Partner und Menschen, die erfolgskritischen Themen bis hin zum wirksamen Vorgehen. Das Ganze nicht theoretisch entrückt, sondern konkret, greifbar und aufsetzend in der heutigen Realität. Sie können morgen beginnen. In diesem Buch finden Sie keine Vorschriften oder Dogmen. Dafür aber nachhaltige Impulse, um Ihre konkreten Herausforderungen in Digitalisierungsprojekten mit Kundenfokus zum Erfolg zu führen.
Successful Business Model Transformations In Disruptive Times
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Author : Thomas Rudolph
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2024-06-17
Successful Business Model Transformations In Disruptive Times written by Thomas Rudolph and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-17 with Business & Economics categories.
The authors offer solutions for established corporations facing disruptive challenges. Based on extensive research and discussion, a unique management approach, the High 5 approach, has been developed to promote successful self-disruption in established corporations. At the center of this approach is the transformation of the core business. The book supports the idea of permanent self-disruption as the key to success for established players. Successful Business Model Transformations in Disruptive Times is aimed at the management of various industries. This book provides managers in established corporations with a theoretically sound and practical guide.
Disruptive Analytics
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Author : Thomas W. Dinsmore
language : en
Publisher: Apress
Release Date : 2016-08-27
Disruptive Analytics written by Thomas W. Dinsmore and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-27 with Computers categories.
Learn all you need to know about seven key innovations disrupting business analytics today. These innovations—the open source business model, cloud analytics, the Hadoop ecosystem, Spark and in-memory analytics, streaming analytics, Deep Learning, and self-service analytics—are radically changing how businesses use data for competitive advantage. Taken together, they are disrupting the business analytics value chain, creating new opportunities. Enterprises who seize the opportunity will thrive and prosper, while others struggle and decline: disrupt or be disrupted. Disruptive Business Analytics provides strategies to profit from disruption. It shows you how to organize for insight, build and provision an open source stack, how to practice lean data warehousing, and how to assimilate disruptive innovations into an organization. Through a short history of business analytics and a detailed survey of products and services, analytics authority Thomas W. Dinsmore provides a practical explanation of the most compelling innovations available today. What You'll Learn Discover how the open source business model works and how to make it work for you See how cloud computing completely changes the economics of analytics Harness the power of Hadoop and its ecosystem Find out why Apache Spark is everywhere Discover the potential of streaming and real-time analytics Learn what Deep Learning can do and why it matters See how self-service analytics can change the way organizations do business Who This Book Is For Corporate actors at all levels of responsibility for analytics: analysts, CIOs, CTOs, strategic decision makers, managers, systems architects, technical marketers, product developers, IT personnel, and consultants.
H2h Marketing
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Author : Philip Kotler
language : en
Publisher: Springer Nature
Release Date : 2023-07-18
H2h Marketing written by Philip Kotler and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with Business & Economics categories.
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
Francis K R And Iwan Baan Momentum Of Light
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Author :
language : en
Publisher:
Release Date : 2021-09-07
Francis K R And Iwan Baan Momentum Of Light written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-07 with categories.
Two stars of contemporary architecture explore the unique handling of light and heat in the architecture of Burkina Faso Across the African continent, but especially in the sub-Saharan regions, the light has a particularly stark quality, which becomes most apparent in relation to older buildings. Before electricity, architecture was required to make use of the sun as a light source within a building, while also protecting its inhabitants from the heat. This resulted in vernacular architecture that features very few or small openings, which consequently render the inside of a building near pitch black, while the outside is illuminated by sunshine that bears down mercilessly. On the initiative of the lighting technology company Zumtobel Group, photographer Iwan Baan (born 1975) and architect Francis Kéré (born 1965) set out to capture how the sun's natural light cycle shapes vernacular architecture in Burkina Faso with little to no artificial light sources. They traveled to three exemplary locations: communal compounds in Gando; the main mosque of Bobo Dioulasso; and the terraced houses in Dano. Baan's pictures are accompanied by architectural sketches by Francis Kéré, who himself grew up in this light environment and whose architecture is inspired by it. The stunning photographs are printed using a special technique, to give a sense of being immersed in the very light conditions documented here.
Handbook Of Marketing Decision Models
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Author : Berend Wierenga
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-09-05
Handbook Of Marketing Decision Models written by Berend Wierenga and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-05 with Business & Economics categories.
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
Logistik Als Erfolgspotenzial The Power Of Logistics
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Author : Martin Göbl
language : de
Publisher: Springer-Verlag
Release Date : 2011-07-14
Logistik Als Erfolgspotenzial The Power Of Logistics written by Martin Göbl and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-14 with Business & Economics categories.
Logistik hat eine herausragende Bedeutung für den Unternehmenserfolg erlangt. Bisher hat sich jedoch noch kein eindeutiges Verfahren etabliert, das den Wertbeitrag logistischer Entscheidungen deutlich macht. Das Buch soll diese Lücke schließen. Dazu werden alle wertschöpfenden Einflussbereiche beschrieben und ein logistischer Businessplan entwickelt. Ein Fallbeispiel gibt Anregungen zur Übertragung auf die jeweilige Unternehmenssituation. Mit der zweisprachigen Darstellung (Deutsch-Englisch) kann dieses Buch in weltweit tätigen Unternehmen und als Lehrmaterial für international ausgerichtete Studiengänge eingesetzt werden.
Ebook Services Marketing Integrating Customer Focus Across The Firm
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Author : Alan Wilson
language : en
Publisher: McGraw Hill
Release Date : 2016-01-16
Ebook Services Marketing Integrating Customer Focus Across The Firm written by Alan Wilson and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-16 with Business & Economics categories.
European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: · - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field · - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships · - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner
Big Data Mining And Analytics
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Author : Stephan Kudyba
language : en
Publisher: CRC Press
Release Date : 2014-03-12
Big Data Mining And Analytics written by Stephan Kudyba and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-12 with Computers categories.
This book ties together big data, data mining, and analytics to explain how readers can leverage them to transform their business strategy. Illustrating basic approaches of business intelligence to data and text mining, the book guides readers through the process of extracting valuable knowledge from the varieties of data currently being generated in the brick and mortar and Internet environments. It considers the broad spectrum of analytics approaches for decision making, including dashboards, OLAP cubes, data mining, and text mining.
The Economics Of The Internet And E Commerce
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Author : Michael R. Baye
language : en
Publisher: Elsevier
Release Date : 2002-10-31
The Economics Of The Internet And E Commerce written by Michael R. Baye and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-31 with Business & Economics categories.
The first six chapters of the text examine four broad issues: the role of the Internet in fostering competition, its impact on price dispersion and on business-to-business transactions, and the importance of reputation and trust in the new economy. The last four chapters examine the impact of the Internet on the organization of firms, the efficiency of auctions in the Internet age, how consumers choose websites and acquire product information, and the growing problem of congestion on the Internet.
