Kundenreaktion Auf Out Of Stock Von Food Und Nonfood Aktionsartikeln Bei Verschiedenen Betriebstypen Im Lebensmitteleinzelhandel
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Kundenreaktion Auf Out Of Stock Von Food Und Nonfood Aktionsartikeln Bei Verschiedenen Betriebstypen Im Lebensmitteleinzelhandel
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Author : Marcel Gimmy
language : de
Publisher: BoD – Books on Demand
Release Date : 2023-06-21
Kundenreaktion Auf Out Of Stock Von Food Und Nonfood Aktionsartikeln Bei Verschiedenen Betriebstypen Im Lebensmitteleinzelhandel written by Marcel Gimmy and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-21 with Business & Economics categories.
Aufgrund verschiedener Ereignisse wurde die Warenverfügbarkeit im Handel bei Food- und Nonfood-Aktionsartikel vermehrt eingeschränkt in 2021 und 2022. Kunden fanden beim Einkauf im Lebensmitteleinzelhandel (LEH) die beworbenen und gewünschten Produkte nicht vor. Diese Situation wird auch als Out-of-Stock (OoS) bezeichnet. Die Gründe für die Nichtverfügbarkeit von Produkten sind häufig Probleme in der Lieferkette und im Verräumprozess innerhalb der Filiale. Die Kunden reagieren auf OoS mit einer zeitlichen Verschiebung des Kaufs, dem Erwerb eines Substitutionsproduktes, dem Kauf in einer anderen Filiale des Händlers oder dem Unterlassen des Kaufs. Dies führt in unterschiedlichem Maße zu einem Umsatzrückgang der Händler und/oder der Hersteller. Dabei werden die Kundenreaktionen von verschiedenen Faktoren wie der Markenloyalität, der Verfügbarkeit angebotener Substitute und vielen weiteren Faktoren beeinflusst. In dieser Studie liegt der Fokus auf nur temporär angebotenen Artikeln und ihren Spezifika bei Food und Nonfood.
Kundenreaktionen Auf Out Of Stock Im Lebensmitteleinzelhandel
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Author : Carsten Kortum
language : de
Publisher: BoD – Books on Demand
Release Date : 2022-09-05
Kundenreaktionen Auf Out Of Stock Im Lebensmitteleinzelhandel written by Carsten Kortum and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-05 with Business & Economics categories.
Aufgrund verschiedener Ereignisse wird die Warenverfügbarkeit im Handel derzeit vermehrt eingeschränkt, was dazu führt, dass Kunden beim Einkauf im Lebensmitteleinzelhandel (LEH) gewünschte Produkte nicht vorfinden, da diese ausverkauft oder nicht lieferbar sind. Diese Situation wird auch als Out-of-Stock (OoS) bezeichnet. Die Gründe für die Nichtverfügbarkeit von Produkten sind häufig Probleme im Zusammenhang mit Warenbestellungen sowie dem Verräumprozess innerhalb der Filiale. Der Literatur zufolge bestehen bei der Konfrontation des Kunden mit OoS die Möglichkeiten, dass dieser den Einkauf zeitlich verschiebt, ein Alternativprodukt erwirbt, das Produkt in einer anderen Filiale oder gar nicht kauft. Dies führt in unterschiedlichem Maße zu einem Umsatzrückgang der Händler und/oder der Hersteller. Dabei werden die Kundenreaktionen von verschiedenen Faktoren wie der Markenloyalität, der Verfügbarkeit angebotener Substitute und vielen weiteren Faktoren beeinflusst. Hierbei kann im Rahmen einer Befragung festgestellt werden, dass 36 % der Kunden überwiegend mit dem Kauf eines Alternativproduktes einer anderen Marke auf OoS reagieren. Auch sind 29 % der Befragten dazu bereit, aufgrund von OoS eine andere Filiale aufzusuchen.
New Online Retailing
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Author : Gerrit Heinemann
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-01
New Online Retailing written by Gerrit Heinemann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-01 with Business & Economics categories.
The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.
Driving Brand Value
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Author : Thomas R. Duncan
language : en
Publisher: Irwin Professional Publishing
Release Date : 1997
Driving Brand Value written by Thomas R. Duncan and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
As products, pricing and distribution fast become commodities, companies are discovering that managing brand relationships is the most effective way to increase brand equity.
Marijuana Cannabinoids
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Author : Laura L. Murphy
language : en
Publisher: CRC Press
Release Date : 2019-06-04
Marijuana Cannabinoids written by Laura L. Murphy and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-04 with Science categories.
First Published in 1992, Marijuana/Cannabinoids: Neurophysiology and Neurobiology is the first book to specifically address the effects of marijuana and cannabinoids on the physiology and behavior of the brain. The book discusses the dramatic effects of marijuana use on brain chemistry, pharmacology, and behavior. It also examines the isolation of natural cannabinoids and the synthesis of new cannabinoid-like compounds that have been important in research leading to the discovery and function of the cannabinoid receptor in the brain. Up-to-date research findings and in-depth reviews on marijuana and cannabinoids in the brain and their potential therapeutic value make Marijuana/Cannabinoids: Neurophysiology and Neurobiology essential for students, practitioners, and researchers involved in researching drugs of abuse.
Sustainable Logistics
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Author : Wolf-Rüdiger Bretzke
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-14
Sustainable Logistics written by Wolf-Rüdiger Bretzke and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-14 with Technology & Engineering categories.
Currently the notion of "sustainability" is used in an inflationary manner. Therefore the authors start with a definition which is stable to serve as an anchor for further research as well as for discussions among scientists, managers and politicians, ideally across different disciplines. The character of this book is purely conceptual. The argumentation is based on comparison of new and demanding requisites with existing models (process and network architectures in the field of logistics). Formerly neglected impacts on the environment will be included. Main features of a new approach will be developed which are capable to avoid these impacts and to align logistics with the requirements of sustainability. In order to make logistics sustainable large parts will have to be reinvented. The focus needs to be on decoupling transportation activities from economic growth rates.
Strategic Retail Management
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Author : Joachim Zentes
language : en
Publisher: Springer
Release Date : 2016-10-07
Strategic Retail Management written by Joachim Zentes and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-07 with Business & Economics categories.
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
The Digital Hand
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Author : James W. Cortada
language : en
Publisher: Oxford University Press on Demand
Release Date : 2004
The Digital Hand written by James W. Cortada and has been published by Oxford University Press on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
This text provides a historical perspective on how some of the most important American industries used computing over the past half century, describing their experience, their best practices, and the role of industries and technologies in changing the nature of American work.
The Skilled Facilitator Fieldbook
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Author : Roger M. Schwarz
language : en
Publisher: John Wiley & Sons
Release Date : 2011-02-08
The Skilled Facilitator Fieldbook written by Roger M. Schwarz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-08 with Business & Economics categories.
The Skilled Facilitator Fieldbook is based on the same proven principles outlined in Schwarz?s groundbreaking book. The Skilled Facilitator Fieldbook is the next-step resource that offers consultants, facilitators, managers, leaders, trainers, coaches, and anyone that works within the field of facilitation, the tools, exercises, models, and stories that will help them develop sound responses to a wide range of challenging situations. The book spans the full scope of the successful Skilled Facilitator approach and includes information on how to get started and guidance for integrating the approach within existing organizational structures and processes.
The Communicating Leader
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Author : Gustav Puth
language : en
Publisher: Van Schaik Publishers
Release Date : 2002
The Communicating Leader written by Gustav Puth and has been published by Van Schaik Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
In this context, the nature and substance of communicating between leaders and followers on all levels of the organisation play a crucial role.