Kundenzufriedenheit In Fitness Studios Wichtige Definitionen Und Theoretische Grundlagen
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Kundenzufriedenheit In Fitness Studios Wichtige Definitionen Und Theoretische Grundlagen
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Author : Tanja Gesierich
language : de
Publisher: GRIN Verlag
Release Date : 2015-04-01
Kundenzufriedenheit In Fitness Studios Wichtige Definitionen Und Theoretische Grundlagen written by Tanja Gesierich and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-01 with Business & Economics categories.
Akademische Arbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, , Sprache: Deutsch, Abstract: Durch geringe Wachstumsraten, zunehmenden Wettbewerb und Marktsättigung wird es für Fitnessanlagen immer schwerer und kostspieliger durch offensive Marktstrategien zu wachsen und neue Kunden zu gewinnen. Die Neukundenakquirierung ist um ein vielfaches teurer, als bestehende Kundenbeziehungen zu pflegen und aufrecht zu erhalten. Aufgrund dieser Voraussetzungen ist es für Unternehmen lebensnotwendig geworden, sich mit Kundenzufriedenheit und Kundenbindung auseinander zu setzen, um langfristige Kunden- und Geschäftsbeziehungen aufzubauen. Diese Arbeit befasst sich deshalb mit den theoretischen Grundlagen der Kundenzufriedenheit und Kundenloyalität. Zunächst werden die Begrifflichkeiten Kundenzufriedenheit und Kundenloyalität geklärt und zu verwandten Konzepten abgegrenzt, um ein umfassendes Begriffsverständnis zu entwickeln (Abschnitt 2). Anschließend wird auf die theoretischen Bezugspunkte aus der Verhaltensforschung, die Auswirkungen auf die Konstrukte Kunden-zufriedenheit und Kundenloyalität haben, eingegangen. Die Theorien der Verhaltensforschung sollen dem Leser das Verhalten der Kunden erklären, und wodurch Zufriedenheit entsteht. Hierbei wird die Theorie der kognitiven Dissonanz (Abschnitt 3.1), die Lerntheorie (Abschnitt 3.2) und die Risikotheorie (Abschnitt 3.3) und deren Effekte auf die Kundenzufriedenheit und Kundenloyalität näher beleuchtet. Alle betrachteten Theorien sind empirisch erforscht worden und liefern Erklärungen für das Verhalten von Kunden und die Entstehung von Kundenzufriedenheit und Kundenloyalität. Am Ende jeder Theorieeinheit werden Beispiele zur Verdeutlichung der Theorien angeführt. Die angeführten Theorien sind natürlich Modelle, die nur eine vereinfachte Darstellung und keine genaue Abbildung der Realität darstellen können. Im letzten Abschnitt dieser Arbeit wird der Zusammenhang behandelt zwischen Kundenzufriedenheit und Kundenloyalität, und in welcher Form sie sich gegenseitig beeinflussen können.
Kundenorientierung Im Sport
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Author : Peter Ewig
language : de
Publisher: GRIN Verlag
Release Date : 2007-03-07
Kundenorientierung Im Sport written by Peter Ewig and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-07 with Sports & Recreation categories.
Masterarbeit aus dem Jahr 2006 im Fachbereich Sport - Sportökonomie, Sportmanagement, Note: 1,0, Universität Karlsruhe (TH) (Institut für Sport und Sportwissenschaft), Sprache: Deutsch, Abstract: In Zeiten hoher Substituierbarkeit ist es für den kritischen Kunden meist ein leichtes, die Anbieter von Produkten und Dienstleistungen zu wechseln. Somit wird es für die Unternehmen am Markt immer bedeutsamer, die Wünsche und Bedürfnisse der Kunden zu erkennen und zu befriedigen. Diese verstärkte kundenorientierte Ausrichtung wird auch für den Sportmarkt mit seinem hier im Fokus liegenden Teilmarkt „Fitnessstudio“ immer bedeutsamer. Im Zuge unserer Abschlussarbeit zur Erlangung des Master of Arts am Institut für Sport und Sportwissenschaft der Universität Karlsruhe haben wir uns mit dem aus sportwissenschaftlicher Sicht in der Literatur bisher spärlich bearbeiteten Gebiet theoretisch und praktisch auseinander gesetzt. Der theoretische Teil dieser Arbeit bereitet wichtige Grundlagen der Kundenorientierung im Bezug auf die Erfolgskette Kundenorientierung - Kundenzufriedenheit - Kundenbindung - ökonomischer Erfolg auf und versucht, deren Bedeutung auf den Sport, hier dem speziellen Setting „Fitnessstudio“ zu transferieren. Im praktischen Teil ist die exemplarische Analyse der Kundenzufriedenheit in einem universitären, gesundheitsorientierten Fitnessstudio dargestellt. Dabei wird ausführlich auf die Vorüberlegungen, das Studiendesign und die –durchführung sowie die gewonnenen Daten und deren Interpretation eingegangen. Ziel der Arbeit war es, neben der Übertragung der theoretischen Grundlagen der Kundenorientierung auf den Markt „Fitnessstudios“ als Teilnehmer am Sportmarkt und der gezielten Datengewinnung für das evaluierte Fitnessstudio, die Untersuchung und Auswertung so detailliert darzustellen, dass diese ebenso als exemplarischer Leitfaden für weitere Untersuchungen in diesem Feld dienen kann.
Autonomous Driving
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Author : Markus Maurer
language : en
Publisher: Springer
Release Date : 2016-05-21
Autonomous Driving written by Markus Maurer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-21 with Technology & Engineering categories.
This book takes a look at fully automated, autonomous vehicles and discusses many open questions: How can autonomous vehicles be integrated into the current transportation system with diverse users and human drivers? Where do automated vehicles fall under current legal frameworks? What risks are associated with automation and how will society respond to these risks? How will the marketplace react to automated vehicles and what changes may be necessary for companies? Experts from Germany and the United States define key societal, engineering, and mobility issues related to the automation of vehicles. They discuss the decisions programmers of automated vehicles must make to enable vehicles to perceive their environment, interact with other road users, and choose actions that may have ethical consequences. The authors further identify expectations and concerns that will form the basis for individual and societal acceptance of autonomous driving. While the safety benefits of such vehicles are tremendous, the authors demonstrate that these benefits will only be achieved if vehicles have an appropriate safety concept at the heart of their design. Realizing the potential of automated vehicles to reorganize traffic and transform mobility of people and goods requires similar care in the design of vehicles and networks. By covering all of these topics, the book aims to provide a current, comprehensive, and scientifically sound treatment of the emerging field of “autonomous driving".
The Tqm Journal 23
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Author : Lars Witell
language : en
Publisher:
Release Date : 2011
The Tqm Journal 23 written by Lars Witell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Electronic books categories.
This e-book discusses and contributes to the further development of the theory of attractive quality, often referred to as the Kano model. The theory of attractive quality was introduced to the Western world through the 1984 paper entitled OC Attractive Quality and Must-Be QualityOCO by Professor Noriaki Kano and his colleagues (Kano et al., 1984). This e-book aims to encourage research on the theory of attractive quality to enter a new phase of development. It especially calls for empirical investigations into the use and application of the Kano model and theoretical development of the theory of attractive quality. This e-book spans a wide range of topics, from further extensions of the Kano methodology and new approaches to the classification of quality attributes, to lifecycles of quality attributes and the theory of attractive quality."
Becoming An Entrepreneur
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Author : Susanne Weber
language : en
Publisher: Springer
Release Date : 2014-05-05
Becoming An Entrepreneur written by Susanne Weber and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-05 with Education categories.
This book provides new insights into the important field of Entrepreneurship Education. The editors pick up Fayolle’s invitation: “How can we learn from ‘institutional’ culture?” and translate it to a variety of aspects of learning to start-up. From the perspective of Human Resource Education and Management (Wirtschaftspädagogik) the authors shed light into the socio-cultural system of entrepreneurship education. They start with mapping out its challenges. They discuss context factors like political regimes affecting entrepreneurial activities, consider goals including moral awareness, introduce ideas of modeling entre- and intrapreneurial competencies, suggest teaching-learning-strategies, discuss evaluation procedures and introduce case studies of entrepreneurship education in different countries for different study levels. All in all this book stimulates and supports the challenges of educators, students, and practitioners (human resource managers, consultants, principals, teachers, and trainers) to introduce into the varying contexts of entrepreneurship education content specific, procedural, causal elements necessary for starting and maintaining an enterprise.
Consumer Behavior And Culture
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Author : Marieke de Mooij
language : en
Publisher: SAGE
Release Date : 2019-06-10
Consumer Behavior And Culture written by Marieke de Mooij and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-10 with Business & Economics categories.
Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.
Sociological Ambivalence And Other Essays
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Author : Robert King Merton
language : en
Publisher: Simon and Schuster
Release Date : 1976
Sociological Ambivalence And Other Essays written by Robert King Merton and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Ethnic attitudes categories.
Strategic Market Management
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Author : David A. Aaker
language : en
Publisher: John Wiley & Sons
Release Date : 2017-09-18
Strategic Market Management written by David A. Aaker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-18 with Business & Economics categories.
Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.
Visible Learning For Teachers
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Author : John Hattie
language : en
Publisher: Routledge
Release Date : 2012-03-15
Visible Learning For Teachers written by John Hattie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-15 with Education categories.
In November 2008, John Hattie’s ground-breaking book Visible Learning synthesised the results of more than fifteen years research involving millions of students and represented the biggest ever collection of evidence-based research into what actually works in schools to improve learning. Visible Learning for Teachers takes the next step and brings those ground breaking concepts to a completely new audience. Written for students, pre-service and in-service teachers, it explains how to apply the principles of Visible Learning to any classroom anywhere in the world. The author offers concise and user-friendly summaries of the most successful interventions and offers practical step-by-step guidance to the successful implementation of visible learning and visible teaching in the classroom. This book: links the biggest ever research project on teaching strategies to practical classroom implementation champions both teacher and student perspectives and contains step by step guidance including lesson preparation, interpreting learning and feedback during the lesson and post lesson follow up offers checklists, exercises, case studies and best practice scenarios to assist in raising achievement includes whole school checklists and advice for school leaders on facilitating visible learning in their institution now includes additional meta-analyses bringing the total cited within the research to over 900 comprehensively covers numerous areas of learning activity including pupil motivation, curriculum, meta-cognitive strategies, behaviour, teaching strategies, and classroom management Visible Learning for Teachers is a must read for any student or teacher who wants an evidence based answer to the question; ‘how do we maximise achievement in our schools?’
European Retail Research
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Author : Bernhard Swoboda
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-01-30
European Retail Research written by Bernhard Swoboda and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-30 with Business & Economics categories.
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.