La Consulenza Strategico Creativa Di Comunicazione Un Potente Strumento Di Sviluppo Commerciale Per Le Aziende
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La Consulenza Strategico Creativa Di Comunicazione Un Potente Strumento Di Sviluppo Commerciale Per Le Aziende
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Author : Domenico Colella
language : it
Publisher: FrancoAngeli
Release Date : 2002
La Consulenza Strategico Creativa Di Comunicazione Un Potente Strumento Di Sviluppo Commerciale Per Le Aziende written by Domenico Colella and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Cmi Comunicazione Di Marketing Integrata Una Nuova Cultura Della Comunicazione D Impresa
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Author : Iginio Lagioni
language : it
Publisher: Tecniche Nuove
Release Date : 2004
Cmi Comunicazione Di Marketing Integrata Una Nuova Cultura Della Comunicazione D Impresa written by Iginio Lagioni and has been published by Tecniche Nuove this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Tre Passi Per Ridisegnare La Tua Impresa Un Approccio Sistemico Per Imprenditori E Manager
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Author : Iginio Lagioni
language : it
Publisher: Tecniche Nuove
Release Date : 2010
Tre Passi Per Ridisegnare La Tua Impresa Un Approccio Sistemico Per Imprenditori E Manager written by Iginio Lagioni and has been published by Tecniche Nuove this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Catalogo Dei Libri In Commercio
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Author :
language : it
Publisher:
Release Date : 2003
Catalogo Dei Libri In Commercio written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Italian literature categories.
Structure In Fives
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Author : Henry Mintzberg
language : en
Publisher:
Release Date : 1993
Structure In Fives written by Henry Mintzberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Organization categories.
Here's a guide that shows managers how to choose the best organizational design for their business from five basic structures identified by the author. In it readers will discover how to avoid typical mistakes, especially those pertaining to conflict among different divisions.
Essentials Of Marketing Communications
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Author : Jim Blythe
language : en
Publisher: Pearson Education
Release Date : 2006
Essentials Of Marketing Communications written by Jim Blythe and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.
Foundations Of Strategy
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Author : Robert M. Grant
language : en
Publisher: Wiley Global Education
Release Date : 2015-07-20
Foundations Of Strategy written by Robert M. Grant and has been published by Wiley Global Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-20 with Business & Economics categories.
Foundations of Strategy, Canadian Edition is a concise text aimed at both undergraduate and MBA students. With the needs of these students in mind, the authors made sure that the text was written in an accessible style, with a clear, comprehensive approach and sound theoretical depth. An excellent set of current and in-depth Canadian and global cases will show students how to apply the strategy concepts in real-world scenarios. Today’s strategy modules are delivered in a wide variety of different formats to a wide range of audiences. Instructors frequently find themselves faced with the challenge of delivering their modules in relatively short time frames to student groups with very diverse educational and employment backgrounds. This text is designed to assist instructors in meeting this challenge by covering the core aspects of strategy as concisely as possible without losing academic depth.
What Is Web 2 0
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Author : Tim O'Reilly
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2009-09-23
What Is Web 2 0 written by Tim O'Reilly and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-23 with Computers categories.
The concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International. Dale Dougherty, web pioneer and O'Reilly VP, noted that far from having "crashed", the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What's more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as "Web 2.0" might make sense? We agreed that it did, and so the Web 2.0 Conference was born. In the year and a half since, the term "Web 2.0" has clearly taken hold, with more than 9.5 million citations in Google. But there's still a huge amount of disagreement about just what Web 2.0 means, with some people decrying it as a meaningless marketing buzzword, and others accepting it as the new conventional wisdom. This article is an attempt to clarify just what we mean by Web 2.0.
Purple Cow
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Author : Seth Godin
language : en
Publisher: Penguin UK
Release Date : 2005-01-27
Purple Cow written by Seth Godin and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-27 with Business & Economics categories.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Marketing To The Social Web
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Author : Larry Weber
language : en
Publisher: John Wiley & Sons
Release Date : 2009-03-03
Marketing To The Social Web written by Larry Weber and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-03 with Business & Economics categories.
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.