La Distribuci N Comercial Opciones Estrat Gicas
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Distribuci N Comercial
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Author : Salvador Miquel Peris
language : es
Publisher: ESIC Editorial
Release Date : 2008-09
Distribuci N Comercial written by Salvador Miquel Peris and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09 with Business & Economics categories.
En la vida moderna, el comercio realiza la función del intermediario entre los sectores de distribución y consumo. Desde el momento que unos son los que producen, y otros los que consumen un bien, necesariamente ha tenido que producirse un intercambio, al menos entre dos partes y además, un acoplamiento del espacio y del tiempo, que separan las actividades de producir dicho bien y de consumirlo. En este intercambio entre las partes, el marketing trata de satisfacer necesidades y deseos, e identifica, crea, desarrolla y sirve a la demanda. Mientras la necesidad es una sensación de carencia de algo, el deseo es la forma en la que se expresa la voluntad de satisfacer dicha necesidad. Para poder llevar a cabo este conjunto de actividades, es necesario que existan numerosas personas y entidades que actúan como eslabones intermediarios entre fabricantes y consumidores, formando una trama interdisciplinar de personas y empresas, que constituyen un Sistema Comercial. Para que este sistema, pueda cumplir con sus objetivos, haciendo que los productos lleguen desde su origen al destino es necesario que aparezca lo que se denomina la “Distribución Comercial” cuyos logros se realizan por medio de canales de comercialización. La presente obra de los profesores Miquel, Parra, Lhermie y Miquel Romero, estudia todos los mecanismos del sistema, para que los consumidores tengan los productos que necesitan, en las cantidades que precisan, en el momento que las desean y al menor coste posible. Esta aportación será de gran utilidad, tanto para los académicos, como para los empresarios, por sus contenidos teórico-prácticos, que en la misma se desarrollan. ÍNDICE: La distribución comercial y su papel en la economía y en la sociedad.- Análisis descriptivo de los canales de distribución.- Comercio asociado.- Tipología de establecimientos comerciales minoristas.- Los métodos de venta.- Merchandising.- Estrategias generales de distribución.- Decisiones estratégicas sobre los canales de distribución,. Relaciones internas en el canal de distribución y trade marketing.- Category Management.- La tecnología R.F.I.D..- La mundialización de la distribución.
Gesti N De La Distribuci N Comercial
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Author : Alan West
language : es
Publisher: Ediciones Díaz de Santos
Release Date : 1991
Gesti N De La Distribuci N Comercial written by Alan West and has been published by Ediciones Díaz de Santos this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
INDICE: Introducción: la importancia de la distribución:alcance de la distribución. Diseño de canales de distribución: problemas generales. Diseño del canal de distribución: criterios de resultados. Canales de distribución fuera del territorio. Producción: interacción con la distribución. Problemas de almacenaje y emplazamiento. Problemas de gestión de almacenes. Control de existencias y gestión eficaz de la distribución. Decisiones sobre niveles de existencias. Distribución física. Gestión de la distribución física. Procesamiento de pedidos.
Distribuci N Comercial
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Author : Agustín López-Quesada F.
language : es
Publisher:
Release Date : 2010-02-01
Distribuci N Comercial written by Agustín López-Quesada F. and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-01 with Business & Economics categories.
1. Introducción. La distribución como herramienta de marketing 1.1. Primera aproximación, los conceptos claros 1.2. Cómo entendemos la distribución 1.3. La distribución condicionante de otras decisiones de marketing 1.4. Objetivos y medios para una buena distribución 1.5. Funciones de la distribución 1.6. ¿Por qué es necesaria una óptima distribución 2. Canales de comercialización 2.1. ¿Qué es un canal 2.2. Estructura de los canales 2.2.1. Comercio mayorista 2.2.2. Comercio detallista 2.3. Relaciones entre los miembros del canal 2.3.1. El integrador-gestor del canal o Trade Marketing 2.3.2. ¿Qué puede hacer por tí un buen intermediario? 2.4. Alternativas en los canales de distribución 2.4.1. Comercio independiente 2.4.2. Comercio integrado 2.4.3. Comercio asociado 2.4.4. Otras formas de distribución 2.5. Estructuras de impacto en el comercio minorista 2.5.1. Category Killer 2.5.2. Centros comerciales de fabricantes (outletscenters) 2.5.3. Centros de ocio y servicios 2.5.4. Hard-Discount (hard y soft 3. Desarrollo estratégico de la distribución 3.1. Cómo diseñar un canal de distribución 3.1.1. Elección del canal 3.1.2. El cliente clave del éxito 3.1.3. Factores que afectan a la elección de un canal 3.2. Estrategias a desarrollar por tipo de canal 3.2.1. Sistemas de distribución 3.3. Tácticas para mejorar el beneficio del intermediario 3.4. Causas de conflicto con el canal de distribución 4. Análisis global de la rentabilidad de los canales 4.1. Los costes de la distribución y su comparación por canal 4.2. Márgenes comerciales 4.3. Cuenta de explotación por canal 4.4. Cómo podemos reducir los costes de distribución 5. Sistemas de información, comunicación y control en los canales de distribución 5.1. Codificación comercial 5.2. E.D.I. 5.3. Nuevas tecnologías al servicio de la distribución 5.3.1. Comercio electrónico 5.3.2. T.V. digital 5.3.3. Internet (The Net 5.4. El cuadro de mando de la distribución 6. Tendencias de la distribución 6.1. Respuesta Eficiente al Consumidor (ECR) 6.2. Gestión por Categorías (Category Management) GLOSARIO BIBLIOGRAFÍA
Marketing Aesthetics
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Author : Bernd Schmitt
language : en
Publisher: Simon and Schuster
Release Date : 1997-08-30
Marketing Aesthetics written by Bernd Schmitt and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-08-30 with Business & Economics categories.
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics? Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell "the memorable experience." The authors explore what makes a corporate or brand identity irresistible, what styles and themes are crucial for different contexts, and what meanings certain visual symbols convey. Any person in any organization in any industry can benefit from employing the tools of "marketing aesthetics." Schmitt and Simonson describe how a firm can use these tools strategically to create a variety of sensory experiences that will (1) ensure customer satisfaction and loyalty; (2) sustain lasting customer impressions about a brand's or organization's special personality; (3) permit premium pricing; (4) provide legal "trade dress" protection from competitive attacks; (5) lower costs and raise productivity; and (6) most importantly, create irresistible appeal. The authors show how to manage identity globally and how to develop aesthetically pleasing retail spaces and environments. They also address the newly emergent topic of how to manage corporate and brand identity on the Internet. Supporting their thesis with numerous real-world success stories such as Absolut Vodka, Nike, the Gap, Cathay Pacific Airlines, Starbucks, the New Beetle Website, and Lego, the authors explain how actual companies have developed, refined, and maintained distinct corporate identities that set them apart from competitors.
Services Marketing
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Author : Christopher Lovelock
language : en
Publisher: Pearson
Release Date : 2014-12-12
Services Marketing written by Christopher Lovelock and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-12 with Customer services categories.
For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
The New Positioning The Latest On The World S 1 Business Strategy
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Author : Jack Trout
language : en
Publisher: McGraw Hill Professional
Release Date : 1997-05-22
The New Positioning The Latest On The World S 1 Business Strategy written by Jack Trout and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-05-22 with Business & Economics categories.
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
Estrategia Industrial
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Author :
language : es
Publisher:
Release Date : 1990
Estrategia Industrial written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Industries categories.
Marketing An Introduction Global Edition
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Author : Gary Armstrong
language : en
Publisher: Pearson Higher Ed
Release Date : 2019-07-04
Marketing An Introduction Global Edition written by Gary Armstrong and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-04 with Business & Economics categories.
For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
The United Nations World Water Development Report 2017
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Author : WWAP
language : en
Publisher: UNESCO Publishing
Release Date : 2017-03-15
The United Nations World Water Development Report 2017 written by WWAP and has been published by UNESCO Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-15 with Education categories.
The United Nations World Water Assessment Programme (WWAP) is hosted and led by UNESCO. WWAP brings together the work of 31 UN-Water Members and 38 Partners to publish The United Nations World Water Development Report, (WWDR) series. The annual World Water Development Reports focus on strategic water issues. UN-Water Members and Partners, all experts in their respective fields, contribute the latest findings on a specific theme. The 2017 edition of the World Water Development Report focuses on 'Wastewater' and seeks to inform decision-makers, inside and outside the water community, about the importance of managing wastewater as an undervalued and sustainable source of water, energy, nutrients and other recoverable by-products, rather than something to be disposed of or a nuisance to be ignored. The report's title - Wastewater: The Untapped Resource - reflects the critical role that wastewater is poised to play in the context of a circular economy, whereby economic development is balanced with the protection of natural resources and environmental sustainability, and where a cleaner and more sustainable economy has a positive effect on the water quality. Improved wastewater management is not only critical to achieving the Sustainable Development Goal on clean water and sanitation (SDG 6), but also to other goals of the 2030 Agenda for Sustainable Development.
Education For Rural Development
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Author : Food and Agriculture Organization of the United Nations
language : en
Publisher: UNESCO/FAO
Release Date : 2003
Education For Rural Development written by Food and Agriculture Organization of the United Nations and has been published by UNESCO/FAO this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
An international joint study by the Food and Agriculture Organization of the United Nations (FAO) and UNESCO's International Institute for Educational Planning (IIEP) was conducted on education and rural development to review the status of the topic from the standpoint of public policies and the conceptual frameworks on which they are based and also to shed light on what may be called "good practice." The findings of the study are meant to serve not as models, but rather as points of reference for all those who are seeking ways of developing education in rural areas and contributing more effectively to rural development. Chapter I, "Education and Rural Development: Setting the Framework" (David Atchoarena and Charlotte Sedel), provides a contextual and theoretical introduction to the new rural development and poverty reduction thinking, as well as a discussion on the contribution of education to rural development. In Chapter II, "Basic Education in Rural Areas: Status, Issues and Prospects" (Michael Lakin with Lavinia Gasperini), the book reviews in depth the provision of basic education in rural areas and offers some policy directions for improvement. Further exploring a particular dimension of basic education, Chapter III, "Making Learning Relevant: Principles and Evidence from Recent Experiences" (Peter Taylor, Daniel Desmond, James Grieshop and Aarti Subramaniam), devotes specific attention to strategies linking the formal school teaching with students' life environment, including agriculture, and to garden-based learning. The intention is to provide updated information and new insights on much-debated aspects which are often associated with rural areas although their application is much broader. Chapter IV, "Strategies and Institutions for Promoting Skills for Rural Development" (David Atchoarena, Ian Wallace, Kate Green, and Candido Alberto Gomes), shifts the analysis from education to work and discusses the implications of the transformation of rural labor markets for skill development. A particular concern is the rise in rural non-farm employment and the need to enlarge the policy focus from agricultural education and training to technical and vocational education for rural development. This debate is taken further in Chapter V, "Higher Education and Rural Development: A New Perspective" (Charles Maguire and David Atchoarena), which considers higher level skills and the contribution of the tertiary education sector to rural development. Special attention is given to the reform of higher agricultural institutions and lessons based on case studies are provided to document good practice in institutional reform. Finally, Chapter VI, "Main Findings and Implications for Policy and Donor Support" (David Atchoarena with Lavinia Gasperini, Michael Lakin and Charles Maguire), concentrates on the main findings of the study and discusses policy implications and possible responses for donors and countries. (Contains 28 tables, 14 figures, and 64 boxes.).