La Imagen Tur Stica Proyectada Y Percibida De Andaluc A
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La Imagen Tur Stica Proyectada Y Percibida De Andaluc A
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Author :
language : es
Publisher:
Release Date : 2013
La Imagen Tur Stica Proyectada Y Percibida De Andaluc A written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
La Imagen De Andaluc A En El Turismo
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Author : Javier Hernández Ramírez
language : es
Publisher: Centro de Estudios Andaluces
Release Date : 2008
La Imagen De Andaluc A En El Turismo written by Javier Hernández Ramírez and has been published by Centro de Estudios Andaluces this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Andalusia (Spain) categories.
La actividad turística ocupa un lugar destacado dentro de la economía española. No en vano España es el segundo destino mundial en cuanto a recepción de turistas. Es por ello que la publicidad turística está adquiriendo en las últimas décadas una proyección internacional muy relevante. Tanto en España como en Andalucía, el sector público está realizando un importante esfuerzo por promocionar sus destinos, con campañas de carácter general que se complementan con la oferta de servicios concretos de turoperadores, agencias de viajes, líneas aéreas, etc. Este esfuerzo presupuestario es de importancia capital para un adecuado posicionamiento en un mercado turístico mundial cada vez más competitivo. El presente estudio analiza la evolución de los discursos promocionales de Andalucía como destino turístico por parte del sector público desde 1928 hasta nuestros días (con el enfoque específico puesto en marcha por el gobierno autonómico andaluz). Un discurso que, hoy día, basa su estrategia en crear una imagen definida y unitaria, bajo la simbología de la marca Andalucía, y diferenciarla respecto a otros destinos. La investigación parte de una hipótesis principal: que las imágenes turísticas que proyectan al exterior las administraciones públicas no son representaciones neutrales creadas por la imaginación independiente de los diseñadores, ni constituyen un fiel reflejo de la realidad que promocionan. Son productos que se adaptan a la propia evolución del sector turístico y que toman como referencia imágenes preexistentes, discursos políticos, transformaciones socioculturales y cambios en los hábitos de consumo.
Inter And Post War Tourism In Western Europe 1916 1960
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Author : Carmelo Pellejero Martínez
language : en
Publisher: Springer Nature
Release Date : 2020-07-10
Inter And Post War Tourism In Western Europe 1916 1960 written by Carmelo Pellejero Martínez and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-10 with Business & Economics categories.
This edited collection is a novel book with contributions from eleven expert researchers on the history of tourism in Europe. This book explores the growth of tourism in contemporary postwar Europe, especially during the periods following the First and Second World Wars and the Spanish Civil War. It reveals both the work carried out by social agents and institutions to develop tourism, and the contribution of tourism in boosting the economy and the recovery of morale in the Old Continent Its origin is the International Congress Postguerres / Aftermaths of War, organized by the Department of History and Archeology of the University of Barcelona, in Barcelona, in June 2019. In this Congress, professors Carmelo Pellejero and Marta Luque coordinated the session Post-war and tourism in contemporary Europe, in which all the authors of the book participated.
Estudio De La Imagen De Destino Tur Stico Y El Proceso Global De Satisfacci N
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Author : Héctor San Martín Gutiérrez
language : es
Publisher:
Release Date : 2004
Estudio De La Imagen De Destino Tur Stico Y El Proceso Global De Satisfacci N written by Héctor San Martín Gutiérrez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
Fot Grafos Artistas Y Empresarios
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Author : Donato Gómez Díaz
language : es
Publisher: Universidad Almería
Release Date : 2018-12-20
Fot Grafos Artistas Y Empresarios written by Donato Gómez Díaz and has been published by Universidad Almería this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-20 with Education categories.
Este libro trata de la evolución de la actividad de los fotógrafos-retratistas de Almería entre 1839 y 1939. Los primeros fotógrafos fueron itinerantes, tras lo que se produce la llegada del siguiente grupo que permanecerá en emplazamientos fijos. Como último paso surge una red de hijos de fotógrafos, parientes y aprendices, que habían conocido el oficio en el seno de la empresa familiar y deberán ubicarse en zonas de influencia. Mostraremos los datos biográficos de los fotógrafos que ejercieron la profesión en Almería, revelando la importancia de un entorno artístico y creativo como parte de su capital humano. Pero también valoraremos la continuada innovación técnica que tuvieron que afrontar para sobrevivir en un mercado tan cambiante y competitivo. Nuestros temas incluyen la profesión de los fotógrafos-pintores; la imagen en la imprenta y la publicidad; el uso de la linterna mágica como espectáculo previo al cine; las estrategias adoptadas por los pintores para hacer frente a la fotografía; la fotografía post mortem; la importancia para el turismo; la necesidad de la fotografía para las ciencias sociales; los fotógrafos en la emigración; los servicios fotográficos, etcétera.
Tourism Promotion And Power
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Author : Nigel Morgan
language : en
Publisher: John Wiley & Sons
Release Date : 1998
Tourism Promotion And Power written by Nigel Morgan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.
Vacationscape
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Author : Clare A. Gunn
language : en
Publisher: Van Nostrand Reinhold Company
Release Date : 1988
Vacationscape written by Clare A. Gunn and has been published by Van Nostrand Reinhold Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Architecture categories.
Tourism And Degrowth
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Author : Robert Fletcher
language : en
Publisher: Routledge
Release Date : 2020-06-29
Tourism And Degrowth written by Robert Fletcher and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-29 with Business & Economics categories.
Tourism and Degrowth develops a conceptual framework and research agenda for exploring the relationship between tourism and degrowth. Rapid and uneven expansion of tourism as a response to the 2008 economic crisis has proceeded in parallel with the rise of social discontent concerning so-called "overtourism." Meanwhile, despite decades of concerted global effort to achieve sustainable development, socioecological conflicts and inequality have rarely reversed, but in fact increased in many places. Degrowth, understood as both social theory and social movement, has emerged within the context of this global crisis. However, thus far the vibrant degrowth discussion has yet to engage systematically with the tourism industry in particular, while, by the same token, tourism research has largely neglected explicit discussion of degrowth. This volume brings the two discussions together to interrogate their complementarity. Identifying a growth imperative in the basic structure of the capitalist economy, the contributors contend that mounting critique of overtourism can be understood as a structural response to the ravages of capitalist development more broadly. Debate concerning overtourism thus offers a valuable opportunity to re-politicise discussion of tourism development generally. Exploring of the potential for degrowth to facilitate a truly sustainable tourism, Tourism and Degrowth will be of great interest to scholars of tourism, environmental sustainability and development. The chapters were originally published as a special issue of the Journal of Sustainable Tourism.
Hosts And Guests
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Author : Valene L. Smith
language : en
Publisher: University of Pennsylvania Press
Release Date : 2012-06-13
Hosts And Guests written by Valene L. Smith and has been published by University of Pennsylvania Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-13 with Social Science categories.
Tourism—one of the world's largest industries—has long been appreciated for its economic benefits, but in this volume tourism receives a unique systematic scrutiny as a medium for cultural exchange. Modern developments in technology and industry, together with masterful advertising, have created temporarily leisured people with the desire and the means to travel. They often in turn effect profound cultural change in the places they visit, and the contributors to this work all attend to the impact these "guests" have on their "hosts." In contrast to the dramatic economic transformations, the social repercussions of tourism are subtle and often recognized only by the indigenous peoples themselves and by the anthropologists who have studied them before and after the introduction of tourism. The case studies in Hosts and Guests examine the five types of tourism—historical, cultural, ethnic, environmental, and recreational—and their impact on diverse societies over a broad geographical range
The Practice Of Geography
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Author : Anne Buttimer
language : en
Publisher: Longman Publishing Group
Release Date : 1983
The Practice Of Geography written by Anne Buttimer and has been published by Longman Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Biography & Autobiography categories.