La Magia Del Planning
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La Magia Del Planner
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Author : Antón Álvarez Ruiz
language : es
Publisher: ESIC Editorial
Release Date : 2012
La Magia Del Planner written by Antón Álvarez Ruiz and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Strategic planning categories.
Presentación de Gem Romero.- PRÓLOGO: "El cocinero Antón" de Miguel Ángel Furones.- Introducción.- La lenta irrupción del "planning"--Funciones del "planner".- El trabajo de investigación.- La formulación de la estrategia.- La redacción del "briefing".- Negociando con el cliente.- La sutilidad de los "insights".- Mañana, más.- BIBLIOGRAFÍA.
La Magia Del Planning C Mo Utilizar La Planificaci N Estrat Gica Para Potenciar La Eficacia De La Comunicaci N
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Author : Álvarez Ruiz, Antón
language : es
Publisher: ESIC
Release Date : 2019-04-24
La Magia Del Planning C Mo Utilizar La Planificaci N Estrat Gica Para Potenciar La Eficacia De La Comunicaci N written by Álvarez Ruiz, Antón and has been published by ESIC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-24 with Juvenile Nonfiction categories.
Este libro explica cómo es el planning y cómo aplicar sus técnicas, que permiten traducir los datos del mercado a ideas estratégicas. Y también dotar a la comunicación de un nivel de profundidad antes desconocido, cultivando una relación emocional con el consumidor. El autor aprovecha su dilatada experiencia en el mundo de la publicidad, su temprana relación con las técnicas del planning y su trabajo como profesor de esta materia, para ofrecer una obra accesible, completa y rigurosa. Todos los temas van acompañados de ejemplos y casos prácticos. Y se incluye un capítulo específico que explica cómo trabajar con los insights. Esta nueva versión, actualizada y ampliada, incorpora tres capítulos adicionales escritos por planners reconocidos. Enormemente útil para publicitarios, especialistas en comunicación y profesionales del marketing, este libro ha sido elegido en la Universidad Complutense y en escuelas de negocio y universidades de varios países como texto de referencia para la asignatura “Planificación Estratégica”.
Tales Of Advertising Told By Advertisers
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Author : Fidel del Castillo Díaz
language : en
Publisher: ESIC
Release Date : 2019-06-13
Tales Of Advertising Told By Advertisers written by Fidel del Castillo Díaz and has been published by ESIC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-13 with Business & Economics categories.
-Uf! another advertising manual... -Yes, another manual. But this one is different. To begin with, with Plato's permission, it is a book written in the form of a question/answer, almost a conversation. With this we are going to try to make it a little more enjoyable and even put a spark of humor in it. But beyond the form, is a manual written by eight advertising professionals, professionals who have been working for years in their respective positions ... An advertiser's communications director, an advertising agency director, a creative director, a media director, an account director, a strategic planning director, an expert in advertising law and a creative innovation director tell us what their vision is of the work they do, the functioning of the agency and advertising in general. The advertising told by advertisers is, in addition to a tautology, an unorthodox manual academically speaking but very instructive of how they think, how they work and how they live advertising professionals.
The Latin American Market Planning Report
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Author :
language : en
Publisher:
Release Date : 2003
The Latin American Market Planning Report written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Consumers categories.
Beyond The City
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Author : Felipe Correa
language : en
Publisher: University of Texas Press
Release Date : 2016-06-07
Beyond The City written by Felipe Correa and has been published by University of Texas Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-07 with Architecture categories.
During the last decade, the South American continent has seen a strong push for transnational integration, initiated by the former Brazilian president Fernando Henrique Cardoso, who (with the endorsement of eleven other nations) spearheaded the Initiative for the Integration of Regional Infrastructure in South America (IIRSA), a comprehensive energy, transport, and communications network. The most aggressive transcontinental integration project ever planned for South America, the initiative systematically deploys ten east-west infrastructural corridors, enhancing economic development but raising important questions about the polarizing effect of pitting regional needs against the colossal processes of resource extraction. Providing much-needed historical contextualization to IIRSA’s agenda, Beyond the City ties together a series of spatial models and offers a survey of regional strategies in five case studies of often overlooked sites built outside the traditional South American urban constructs. Implementing the term “resource extraction urbanism,” the architect and urbanist Felipe Correa takes us from Brazil’s nineteenth-century regional capital city of Belo Horizonte to the experimental, circular, “temporary” city of Vila Piloto in Três Lagoas. In Chile, he surveys the mining town of María Elena. In Venezuela, he explores petrochemical encampments at Judibana and El Tablazo, as well as new industrial frontiers at Ciudad Guayana. The result is both a cautionary tale, bringing to light a history of societies that were “inscribed” and administered, and a perceptive examination of the agency of architecture and urban planning in shaping South American lives.
Storygrammy
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Author : giacinto plexyx plescia
language : en
Publisher: Lulu.com
Release Date :
Storygrammy written by giacinto plexyx plescia and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
International Labour Documentation
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Author :
language : en
Publisher:
Release Date : 1985-05
International Labour Documentation written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985-05 with Labor categories.
List Of Documents And Publications In The Field Of Mass Communication
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Author : Unesco
language : en
Publisher:
Release Date : 1978
List Of Documents And Publications In The Field Of Mass Communication written by Unesco and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Communication categories.
Music And Dance In Puerto Rico From The Age Of Columbus To Modern Times
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Author : Donald Thompson
language : en
Publisher: Studies in Latin American Musi
Release Date : 1991
Music And Dance In Puerto Rico From The Age Of Columbus To Modern Times written by Donald Thompson and has been published by Studies in Latin American Musi this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with History categories.
The bibliography of almost five centuries of music and dance in Puerto Rice has fallen into the cracks of both national and international reporting. The Thompsons redress this situation, offering 995 richly annotated entries on reference sources, biography, folk music and dance, the Puerto Rican Danza, La borinquena (the Commonwealth's official anthem), and the earliest mentions of native music and dance in the Antilles at the time of the Conquest. The work's breadth of coverage and depth of annotations will make it useful to musicologists, folklorists, ballet scholars, teachers, and general readers. Subject and author indexes included.
National Union Catalog
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Author :
language : en
Publisher:
Release Date : 1980
National Union Catalog written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Union catalogs categories.
Includes entries for maps and atlases.