La Magia Del Planner
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La Magia Del Planner
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Author : Antón Álvarez Ruiz
language : es
Publisher: ESIC Editorial
Release Date : 2012
La Magia Del Planner written by Antón Álvarez Ruiz and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Strategic planning categories.
Presentación de Gem Romero.- PRÓLOGO: "El cocinero Antón" de Miguel Ángel Furones.- Introducción.- La lenta irrupción del "planning"--Funciones del "planner".- El trabajo de investigación.- La formulación de la estrategia.- La redacción del "briefing".- Negociando con el cliente.- La sutilidad de los "insights".- Mañana, más.- BIBLIOGRAFÍA.
La Magia Del Planning C Mo Utilizar La Planificaci N Estrat Gica Para Potenciar La Eficacia De La Comunicaci N
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Author : Álvarez Ruiz, Antón
language : en
Publisher: ESIC
Release Date : 2019-04-24
La Magia Del Planning C Mo Utilizar La Planificaci N Estrat Gica Para Potenciar La Eficacia De La Comunicaci N written by Álvarez Ruiz, Antón and has been published by ESIC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-24 with Juvenile Nonfiction categories.
Este libro explica cómo es el planning y cómo aplicar sus técnicas, que permiten traducir los datos del mercado a ideas estratégicas. Y también dotar a la comunicación de un nivel de profundidad antes desconocido, cultivando una relación emocional con el consumidor. El autor aprovecha su dilatada experiencia en el mundo de la publicidad, su temprana relación con las técnicas del planning y su trabajo como profesor de esta materia, para ofrecer una obra accesible, completa y rigurosa. Todos los temas van acompañados de ejemplos y casos prácticos. Y se incluye un capítulo específico que explica cómo trabajar con los insights. Esta nueva versión, actualizada y ampliada, incorpora tres capítulos adicionales escritos por planners reconocidos. Enormemente útil para publicitarios, especialistas en comunicación y profesionales del marketing, este libro ha sido elegido en la Universidad Complutense y en escuelas de negocio y universidades de varios países como texto de referencia para la asignatura “Planificación Estratégica”.
Avery Index To Architectural Periodicals 2d Ed Rev And Enl
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Author : Avery Library
language : en
Publisher:
Release Date : 1993
Avery Index To Architectural Periodicals 2d Ed Rev And Enl written by Avery Library and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Architecture categories.
Everyday Masterpieces
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Author : Joselita Raspi Serra
language : en
Publisher: Franco Cosimo Panini
Release Date : 1988
Everyday Masterpieces written by Joselita Raspi Serra and has been published by Franco Cosimo Panini this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Architecture categories.
Books In Print 2004 2005
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Author : Ed Bowker Staff
language : en
Publisher: R. R. Bowker
Release Date : 2004
Books In Print 2004 2005 written by Ed Bowker Staff and has been published by R. R. Bowker this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Reference categories.
The International Who S Who
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Author : Taylor & Francis Group
language : en
Publisher: Routledge
Release Date : 1974
The International Who S Who written by Taylor & Francis Group and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Biography & Autobiography categories.
Forthcoming Books
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Author : Rose Arny
language : en
Publisher:
Release Date : 2004
Forthcoming Books written by Rose Arny and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with American literature categories.
The Language Of Food A Linguist Reads The Menu
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Author : Dan Jurafsky
language : en
Publisher: W. W. Norton & Company
Release Date : 2014-09-15
The Language Of Food A Linguist Reads The Menu written by Dan Jurafsky and has been published by W. W. Norton & Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-15 with Cooking categories.
A 2015 James Beard Award Finalist: "Eye-opening, insightful, and huge fun to read." —Bee Wilson, author of Consider the Fork Why do we eat toast for breakfast, and then toast to good health at dinner? What does the turkey we eat on Thanksgiving have to do with the country on the eastern Mediterranean? Can you figure out how much your dinner will cost by counting the words on the menu? In The Language of Food, Stanford University professor and MacArthur Fellow Dan Jurafsky peels away the mysteries from the foods we think we know. Thirteen chapters evoke the joy and discovery of reading a menu dotted with the sharp-eyed annotations of a linguist. Jurafsky points out the subtle meanings hidden in filler words like "rich" and "crispy," zeroes in on the metaphors and storytelling tropes we rely on in restaurant reviews, and charts a microuniverse of marketing language on the back of a bag of potato chips. The fascinating journey through The Language of Food uncovers a global atlas of culinary influences. With Jurafsky's insight, words like ketchup, macaron, and even salad become living fossils that contain the patterns of early global exploration that predate our modern fusion-filled world. From ancient recipes preserved in Sumerian song lyrics to colonial shipping routes that first connected East and West, Jurafsky paints a vibrant portrait of how our foods developed. A surprising history of culinary exchange—a sharing of ideas and culture as much as ingredients and flavors—lies just beneath the surface of our daily snacks, soups, and suppers. Engaging and informed, Jurafsky's unique study illuminates an extraordinary network of language, history, and food. The menu is yours to enjoy.
Le Corbusier Chandigarh
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Author : Piergiorgio Bellagamba
language : it
Publisher:
Release Date : 2003
Le Corbusier Chandigarh written by Piergiorgio Bellagamba and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Architecture categories.
Lean Organization From The Tools Of The Toyota Production System To Lean Office
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Author : Andrea Chiarini
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-08-04
Lean Organization From The Tools Of The Toyota Production System To Lean Office written by Andrea Chiarini and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-04 with Business & Economics categories.
Lean Organization for Excellence describes the right way to implement lean thinking inside both manufacturing and service industries. After explaining the origins of the concept and discussing 'wastes' and value added, the book aims to set out a precise path of action. To this end, the so-called Hoshin Kanri method of defining business objectives and targets is explained, and a Value Stream Mapping tool that serves to identify all wastes is described. Subsequent chapters cover each of the TPS (Toyota Production System) tools, from 5S to SMED, and special attention is devoted to the Ducati case study, in which tools such as 5S and Kanban are applied. Lean metrics and the innovative Value Stream Accounting are discussed, and the closing chapter focuses on Lean Office for the service industry. Each chapter includes illustrations and tables relating to practical cases concerning the subject under consideration, based on real consultancy experiences.