La Publicidad De Shock Un An Lisis Pr Ctico Sobre Su Eficacia En Tres Marcas Comerciales
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La Publicidad De Shock Un An Lisis Pr Ctico Sobre Su Eficacia En Tres Marcas Comerciales
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Author : Lucía Álvarez Domínguez
language : es
Publisher:
Release Date : 2020
La Publicidad De Shock Un An Lisis Pr Ctico Sobre Su Eficacia En Tres Marcas Comerciales written by Lucía Álvarez Domínguez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
La excesiva cantidad de anuncios a la que está sometida la población, ha producido que los consumidores reciban tantos estímulos comerciales que no son capaces de diferenciarlos. Esta saturación publicitaria,ha provocado que tanto agencias como anunciantes tengan que reinventarse hacia una publicidad más emocional. Los anuncios de shock son una de las estrategias utilizadas para llamarla atención de los consumidores de una manera eficaz.La publicidad provocativa es capaz de impactar a los usuarios mediante el uso de estímulos capaces de romper las normas convencionales. El presente trabajo recoge de manera teórica una visión general sobre la publicidad y la eficiencia de esta,y también, se exponeel problema de la saturación publicitaria. Asimismo, se desarrolla en profundidad el concepto de la publicidad provocativa, los diferentes tipos de anuncios de shock que existen y la eficiencia de estaestrategia. Por otro lado, este proyecto se compone,además, de un estudio empírico que analiza el impacto de los anuncios de shock en los consumidores, además de conocer si el estímulo provocativo recibido influye en la predisposición de comentar el anuncio y, finalmente, como afecta esta estrategia en las decisiones de compra. Palabras clave: anuncio de shock, publicidad provocativa, saturación publicitaria, moralmente ofensivo, referencia sexual, imagen escatológica.
Services Marketing
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Author : Christopher Lovelock
language : en
Publisher: Pearson
Release Date : 2014-12-12
Services Marketing written by Christopher Lovelock and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-12 with Customer services categories.
For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
Daniel Goleman Omnibus
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Author : Daniel Goleman
language : en
Publisher: Bloomsbury Publishing
Release Date : 2004
Daniel Goleman Omnibus written by Daniel Goleman and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Emotional intelligence categories.
Emotional Intelligence Does IQ define our destiny? Daniel Goleman argues that our view of human intelligence is far too narrow, and that our emotions play a major role in thought, decision making and individual success. Self-awareness, impulse control, persistence, motivation, empathy and social deftness are all qualities that mark people who excel: whose relationships flourish, who are stars in the workplace. With new insights into the brain architecture underlying emotion and rationality, Goleman shows precisely how emotional intelligence can be nurtured and strengthened in all of us. Working with Emotional Intelligence Do you want to be more successful at work? Do you want to improve your chances of promotion? Do you want to get on better with your colleagues? Daniel Goleman draws on unparalleled access to business leaders around the world and the thorough research that is his trademark. He demonstrates that emotional intelligence at work matters twice as much as cognitive abilities such as IQ or technical expertise in this inspiring sequel.
After The End Of Art
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Author : Arthur C. Danto
language : en
Publisher: Princeton University Press
Release Date : 2021-06-08
After The End Of Art written by Arthur C. Danto and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-08 with Art categories.
The classic and provocative account of how art changed irrevocably with pop art and why traditional aesthetics can’t make sense of contemporary art A classic of art criticism and philosophy, After the End of Art continues to generate heated debate for its radical and famous assertion that art ended in the 1960s. Arthur Danto, a philosopher who was also one of the leading art critics of his time, argues that traditional notions of aesthetics no longer apply to contemporary art and that we need a philosophy of art criticism that can deal with perhaps the most perplexing feature of current art: that everything is possible. An insightful and entertaining exploration of art’s most important aesthetic and philosophical issues conducted by an acute observer of contemporary art, After the End of Art argues that, with the eclipse of abstract expressionism, art deviated irrevocably from the narrative course that Vasari helped define for it in the Renaissance. Moreover, Danto makes the case for a new type of criticism that can help us understand art in a posthistorical age where, for example, an artist can produce a work in the style of Rembrandt to create a visual pun, and where traditional theories cannot explain the difference between Andy Warhol’s Brillo Box and the product found in the grocery store. After the End of Art addresses art history, pop art, “people’s art,” the future role of museums, and the critical contributions of Clement Greenberg, whose aesthetics-based criticism helped a previous generation make sense of modernism. Tracing art history from a mimetic tradition (the idea that art was a progressively more adequate representation of reality) through the modern era of manifestos (when art was defined by the artist’s philosophy), Danto shows that it wasn’t until the invention of pop art that the historical understanding of the means and ends of art was nullified. Even modernist art, which tried to break with the past by questioning the ways in which art was produced, hinged on a narrative.
Meat Hygiene
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Author : J. F. Gracey
language : en
Publisher: Bailliere Tindall Limited
Release Date : 1999
Meat Hygiene written by J. F. Gracey and has been published by Bailliere Tindall Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Medical categories.
Introducing the 10th Edition of this standard text covering all aspects of meat hygiene, from the production of clean and healthy animals, to the hygienic processing of meat and meat products, and the avoidance of food-borne hazards. This edition has been fully updated and revised to reflect a more integrated "farm to table" approach, and a more international perspective. Includes new material on BSE, a new section on operational hygiene, and more complete treatment of husbandry and ante-mortem issues.
No Logo
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Author : Naomi Klein
language : en
Publisher: Macmillan
Release Date : 2000-01-15
No Logo written by Naomi Klein and has been published by Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-01-15 with Business & Economics categories.
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
How To Write And Publish A Scientific Paper
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Author : Robert A. Day
language : en
Publisher: Cambridge University Press
Release Date : 1989-03-01
How To Write And Publish A Scientific Paper written by Robert A. Day and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-03-01 with Science categories.
Sophie S World
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Author : Jostein Gaarder
language : en
Publisher: Hachette UK
Release Date : 2010-07-15
Sophie S World written by Jostein Gaarder and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-15 with Fiction categories.
The international bestseller about life, the universe and everything. 'A simply wonderful, irresistible book' DAILY TELEGRAPH 'A terrifically entertaining and imaginative story wrapped round its tough, thought-provoking philosophical heart' DAILY MAIL 'Remarkable ... an extraordinary achievement' SUNDAY TIMES When 14-year-old Sophie encounters a mysterious mentor who introduces her to philosophy, mysteries deepen in her own life. Why does she keep getting postcards addressed to another girl? Who is the other girl? And who, for that matter, is Sophie herself? To solve the riddle, she uses her new knowledge of philosophy, but the truth is far stranger than she could have imagined. A phenomenal worldwide bestseller, SOPHIE'S WORLD sets out to draw teenagers into the world of Socrates, Descartes, Spinoza, Hegel and all the great philosophers. A brilliantly original and fascinating story with many twists and turns, it raises profound questions about the meaning of life and the origin of the universe.
Advertising And Integrated Brand Promotion
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Author : Thomas C. O'Guinn
language : en
Publisher: South Western Educational Publishing
Release Date : 2006
Advertising And Integrated Brand Promotion written by Thomas C. O'Guinn and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Advertising categories.
ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads. The table of contents follows the same process as an advertising agency. Like other aspects of business, good advertising is the result of hard work and careful planning. The new edition of Advertising and Integrated Brand Promotion illustrates how to best accomplish this.
Systems Analysis And Design
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Author : Kenneth E. Kendall
language : en
Publisher:
Release Date : 2023
Systems Analysis And Design written by Kenneth E. Kendall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with System analysis categories.
"The eleventh edition of Systems Analysis and Design includes extensive changes inspired by the rapid transformations in the IS field over the past few years, and they are included as a response to the helpful input of our audience of adopters, students, and academic reviewers. Many new and advanced features are integrated throughout this new edition"--