La Supply Chain Della Moda
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La Supply Chain Della Moda
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Author : Vittorio Bini
language : it
Publisher: FrancoAngeli
Release Date : 2022-04-08T00:00:00+02:00
La Supply Chain Della Moda written by Vittorio Bini and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-08T00:00:00+02:00 with Business & Economics categories.
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La Supply Chain Della Moda Strumenti Per La Gestione Globale Del Impresa Dallo Sviluppo Del Prodotto Al Negozio
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Author : Vittorio Bini
language : it
Publisher:
Release Date : 2011
La Supply Chain Della Moda Strumenti Per La Gestione Globale Del Impresa Dallo Sviluppo Del Prodotto Al Negozio written by Vittorio Bini and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
La Supply Chain Della Moda Strumenti Per La Gestione Globale Del Impresa Dallo Sviluppo Del Prodotto Al Negozio Nuova Ediz
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Author : Vittorio Bini
language : it
Publisher:
Release Date : 2022
La Supply Chain Della Moda Strumenti Per La Gestione Globale Del Impresa Dallo Sviluppo Del Prodotto Al Negozio Nuova Ediz written by Vittorio Bini and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Business & Economics categories.
The Fashion Business
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Author : Dario Golizia
language : en
Publisher: Routledge
Release Date : 2021-07-18
The Fashion Business written by Dario Golizia and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-18 with Business & Economics categories.
This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations – including Off-White, Nike and Zara, as well as leading luxury brands – the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points. Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion.
New Luxury Management
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Author : Emmanuelle Rigaud-Lacresse
language : en
Publisher: Springer
Release Date : 2017-01-12
New Luxury Management written by Emmanuelle Rigaud-Lacresse and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-12 with Business & Economics categories.
Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.
Business Models And Ict Technologies For The Fashion Supply Chain
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Author : Rinaldo Rinaldi
language : en
Publisher: Springer
Release Date : 2017-02-10
Business Models And Ict Technologies For The Fashion Supply Chain written by Rinaldo Rinaldi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-10 with Technology & Engineering categories.
This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy, business models and entrepreneurship, e-commerce and omni-channel management, corporate social responsibility, new materials for fashion product, wearable technologies. The contents are based on presentations delivered at IT4Fashion 2016, the 6th International Conference in Business Models and ICT Technologies for the Fashion Supply Chain, which was held in Florence, Italy, in April 2016. This conference series represents a targeted response to the growing need for research that reports and debates supply chain business models and technologies applied to the fashion industry, with the aim of increasing knowledge in the area of product lifecycle management and supply chain management in that industry.
Arethuse 2 2 2015
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Author : Maria Rosaria Marcone
language : en
Publisher: Società Editrice Esculapio
Release Date : 2015-07-21
Arethuse 2 2 2015 written by Maria Rosaria Marcone and has been published by Società Editrice Esculapio this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-21 with Business & Economics categories.
In the second issue of 2015, the Journal of International Studies of the scientific association, Arethuse as is by now a tradition, presents a comparison and discussion of international academic scholars on three scientific areas, Strategic Management, Economics and Statistics, and Public Finance.
Il Marketing Della Moda Temi Emergenti Nel Tessile Abbigliamento
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Author : Aldo Burresi
language : it
Publisher: Firenze University Press
Release Date : 2005
Il Marketing Della Moda Temi Emergenti Nel Tessile Abbigliamento written by Aldo Burresi and has been published by Firenze University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
In light of the notoriety and the central role of Tuscan companies of the fashion sector, this publication - the result of the work of the research group of the Marketing Area of the Faculty of Economics of the University of Florence, and of the relationships intertwined by the research group with entrepreneurs and local institutions - intends to address the marketing problems of the fashion system, highlighting the elements of specificity and differentiation. On the basis of the knowledge acquired in the constant comparison with the managers of the sector, the authors identify emerging marketing themes to construct, starting from them, specific research paths for fashion marketing. The identified topics concern the study of the variety and variability of consumer behaviour, the analysis of fashion as a transversal phenomenon that affirms itself in luxury goods, and finally the interpretation of the co-evolutionary dynamics of consumer needs and company skills in a logic of continuous innovation.
Fashion Business
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Author : Dario Golizia
language : it
Publisher: FrancoAngeli
Release Date : 2021-06-21T00:00:00+02:00
Fashion Business written by Dario Golizia and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-21T00:00:00+02:00 with Business & Economics categories.
1060.320
Fashion Branding 3 0 La Multicanalit Come Approccio Strategico Per Il Marketing Della Moda
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Author : AA. VV.
language : it
Publisher: FrancoAngeli
Release Date : 2011-04-21T00:00:00+02:00
Fashion Branding 3 0 La Multicanalit Come Approccio Strategico Per Il Marketing Della Moda written by AA. VV. and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-21T00:00:00+02:00 with Business & Economics categories.
585.2