La Totale Communication Management Marketing Et Vente Pris Contre Pied

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La Totale Communication Management Marketing Et Vente Pris Contre Pied

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Author : Joël Gayet
language : fr
Publisher: FeniXX
Release Date : 1998-01-01T00:00:00+01:00

La Totale Communication Management Marketing Et Vente Pris Contre Pied written by Joël Gayet and has been published by FeniXX this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-01-01T00:00:00+01:00 with Business & Economics categories.

Tout en démontrant que la communication est l'essence même du management, les auteurs dressent un véritable réquisitoire des pratiques actuelles, qu'ils jugent inadaptées aux nouvelles donnes : hyper compétition, saturation des médias, avènement d'un nouveau consommateur, nouvelles attentes des salariés... « Copyright Electre »

Bibliographie Nationale Fran Aise

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Author :
language : fr
Publisher:
Release Date : 1999

Bibliographie Nationale Fran Aise written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Bibliography, National categories.

Market Driven Management

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Author : Jean-Jacques Lambin
language : en
Publisher: Bloomsbury Publishing
Release Date : 2012-07-19

Market Driven Management written by Jean-Jacques Lambin and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-19 with Business & Economics categories.

Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.

Marketing Management

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Author : Johanne Brunet
language : en
Publisher:
Release Date : 2013-08

Marketing Management written by Johanne Brunet and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08 with Marketing categories.

Information And Communication Technologies For Development In Africa The Experience With Community Telecenters

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Author : Ramata Molo Thioune
language : en
Publisher: IDRC
Release Date : 2003

Information And Communication Technologies For Development In Africa The Experience With Community Telecenters written by Ramata Molo Thioune and has been published by IDRC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.

Volume 3 documents the processes used, and institutions created, to bring computers and connectivity into schools, as a means of enhancing the use and integration of ICTs in teaching and learning. A range of project, administrative, and cultural settings are explored as are a wide variety of technical solutions. The results, observations, and conclusions presented in this book will be useful for policy- and decision-makers in education and ICTs. The book will also be useful for teachers, researchers, and development practitioners and professionals with interests or active programs in the area of "ICT for development." Information technology professionals looking to service the potential education market will also find this book valuable.

Agriculture Urbaine En Afrique De L Ouest

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Author : O. B. Smith
language : en
Publisher: IDRC
Release Date : 1999

Agriculture Urbaine En Afrique De L Ouest written by O. B. Smith and has been published by IDRC this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Agriculture categories.

Urban Agriculture in West Africa: Contributing to Food Security and Ur

Who S Who In France

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Author :
language : fr
Publisher:
Release Date : 2015

Who S Who In France written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with France categories.

Promoting Access To Medical Technologies And Innovation Intersections Between Public Health Intellectual Property And Trade

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Author : World Intellectual Property Organization
language : en
Publisher: WIPO
Release Date : 2013

Promoting Access To Medical Technologies And Innovation Intersections Between Public Health Intellectual Property And Trade written by World Intellectual Property Organization and has been published by WIPO this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Law categories.

This study has emerged from an ongoing program of trilateral cooperation between WHO, WTO and WIPO. It responds to an increasing demand, particularly in developing countries, for strengthened capacity for informed policy-making in areas of intersection between health, trade and IP, focusing on access to and innovation of medicines and other medical technologies.

Cover Crops In West Africa

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Author : International Development Research Centre (Canada)
language : en
Publisher: IDRC
Release Date : 1998

Cover Crops In West Africa written by International Development Research Centre (Canada) and has been published by IDRC this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Cover crops categories.

Cover Crops in West Africa Contributing to Sustainable Agriculture

L Expansion

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Author :
language : fr
Publisher:
Release Date : 2007

L Expansion written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with France categories.