Las Financieras
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Marketing Financiero
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Author : Jaime Rivera Camino
language : en
Publisher: ESIC
Release Date : 2015-06-08
Marketing Financiero written by Jaime Rivera Camino and has been published by ESIC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-08 with Business & Economics categories.
Este libro ha sido concebido con la vocación de servir como material didáctico. Para ello, se analiza de manera pedagógica, el complejo entorno en que se desenvuelven las entidades financieras, y las herramientas que les puede aportar el marketing para sobrevivir en un mercado maduro y sujeto a innumerables retos. Los autores exponen de manera sencilla y comprensible tanto las estrategias como las tácticas de marketing que requieren las empresas del sector financiero para ser competitivas. El lector encontrará en estas páginas ejemplos e ilustraciones de bancos de países de distintos continentes, y podrá conocer la evolución que ha experimentado el marketing en las entidades financieras, pasando de un enfoque de relaciones públicas, a la promoción de ventas y al uso de la publicidad. En esta evolución, al igual que ha sucedido en otros sectores, la crisis financiera mundial ha provocado que los bancos hayan tomado conciencia de la utilidad del marketing para colocar al cliente en el centro de su modelo de negocio. Como consecuencia, este libro nace con el ánimo de llenar el vacío relativo al conocimiento del uso efectivo del marketing en este sector. Y por ello, en esta obra se expone el proceso estratégico y operativo que deben utilizar las instituciones financieras para satisfacer las necesidades de sus segmentos objetivos. En su interior se desarrollan también, de manera armónica, los conceptos prácticos y empíricos que pueden ser usados tanto por estudiantes de grado y de postgrado, como por profesionales interesados en conocer de qué forma utilizar el marketing de adquisición y de retención en el sector financiero. Este conocimiento es esencial para instituciones que enfrentan condiciones de mercado de creciente complejidad y competitividad. En donde la aparición de nuevos actores (principalmente empresas tecnológicas), ha comenzado a amenazar líneas de negocio hasta ahora exclusivas de los bancos tradicionales.
Business
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Author : Ricky W. Griffin
language : en
Publisher: Pearson Educación
Release Date : 2004
Business written by Ricky W. Griffin and has been published by Pearson Educación this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
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Author :
language : en
Publisher: Editex
Release Date :
written by and has been published by Editex this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Las Crisis Financieras Vistas Desde El Orden Financiero Del Mundo Real
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Author : Helmut Maier
language : es
Publisher:
Release Date : 2011
Las Crisis Financieras Vistas Desde El Orden Financiero Del Mundo Real written by Helmut Maier and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Resumen This Time Is Different Esta Vez Es Diferente Eight Centuries Of Financial Folly Por Carmen M Reinhart Y Kenneth S Rogoff
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Author : Shortcut Edition
language : es
Publisher: Shortcut Edition
Release Date :
Resumen This Time Is Different Esta Vez Es Diferente Eight Centuries Of Financial Folly Por Carmen M Reinhart Y Kenneth S Rogoff written by Shortcut Edition and has been published by Shortcut Edition this book supported file pdf, txt, epub, kindle and other format this book has been release on with Body, Mind & Spirit categories.
Al leer este resumen, descubrirá las características más destacadas de las crisis financieras en todo el mundo durante los últimos ocho siglos. También descubrirá que : Las crisis financieras siempre se desarrollan más o menos de la misma manera; En los siglos XVI, XVII y XVIII, el Estado francés quebró varias veces; También es el caso de España, que batió todos los récords de impagos de la deuda externa en el siglo XIX; Dinamarca experimentó el pánico financiero durante las guerras napoleónicas; La China precomunista fue un deudor moroso; La crisis de las hipotecas subprime en Estados Unidos en 2007 es directamente responsable de la crisis financiera mundial de 2008. Este libro es ya un clásico. Por primera vez, eminentes economistas ponen de relieve las similitudes entre todas las crisis financieras durante un largo periodo de tiempo. Hasta ahora, debido a la falta de documentación adecuada, la historia financiera mundial apenas se remonta más allá de 1800. Llegar a 1700 o 1600 era casi prehistórico. Esto es ahora cosa del pasado gracias a Carmen Reinhart y Kenneth Rogoff, cuya paciente y meticulosa investigación ha permitido reconstruir el rompecabezas de las crisis financieras a través de los tiempos, en toda su complejidad, remontándose a la Edad Media europea.
Fundamentals Of Investments
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Author : Gordon J. Alexander
language : en
Publisher: Pearson Educación
Release Date : 2001
Fundamentals Of Investments written by Gordon J. Alexander and has been published by Pearson Educación this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This introduction provides a clear framework for understanding and analyzing securities, and covers the major institutional features and theories of investing. While the book presents a thorough discussion of investments, the authors keep the material practical, relevant, and easy to understand. The latest developments in investments are brought to life through the use of tables, graphs, and illustrations that incorporate current market information and academic research. An international content deals directly with international securities and securities markets throughout the book--along with currency management and interest rate parity. Up-to-date "Money Matters" articles reflect the latest real-world developments and are provided throughout each chapter to give readers a sense of how practitioners deal with various investment issues and use techniques. Other coverage includes an array of investment tools--presented through discussions on stocks, bonds, and other securities such as options and futures. A guide to reviewing, forecasting, and monitoring--for individuals preparing to make investments or take the CFA exam.
Introduction To Management Accounting Chap 1 14
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Author : Charles T. Horngren
language : en
Publisher: Pearson Educación
Release Date : 2005
Introduction To Management Accounting Chap 1 14 written by Charles T. Horngren and has been published by Pearson Educación this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Make the right decisions with Horngren/Sundem/Stratton! Horngren/Sundem/Stratton's best-selling texts emphasize decision-making throughout each chapter. Decision-making is introduced in the early text chapters and also appears in many of the text features: "Making Managerial Decisions" boxes, critical thinking exercises, and more. As always, students develop a solid understanding of costs and cost behavior and the use of cost information for planning and control decisions, not just inventory valuation. Two text versions enable faculty to select a text that only covers management accounting concepts (Chs. 1-14) or one that includes three chapters of financial accounting review (Chs. 1-17). New OneKey provides the convenience of having all text resources in a single location and available in your choice of course management platform: BlackBoard, WebCT, and CourseCompass. OneKey also includes PH Grade Assist on-line homework with automatic grading and infinite practice for students).
Anales De Econom A Aplicada 2009
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Author :
language : en
Publisher: Delta Publicaciones
Release Date : 2009
Anales De Econom A Aplicada 2009 written by and has been published by Delta Publicaciones this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Balance Of Payments Statistics Yearbook 2013
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Author : International Monetary Fund. Statistics Dept.
language : en
Publisher: International Monetary Fund
Release Date : 2013-12-13
Balance Of Payments Statistics Yearbook 2013 written by International Monetary Fund. Statistics Dept. and has been published by International Monetary Fund this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-13 with Business & Economics categories.
Composed of international economic transactions data, BOPS delivers critical statistical information that covers: total goods, services, income, and current transfers an economy receives from or provides to the rest of the world; capital transfers and changes in each economy’s external financial claims and liabilities; tables featuring area and world totals of balance of payments; and IIP components and aggregates. The IMF Balance of Payments Statistics contains over 200,000 quarterly and annual time series data. The data include aggregate as well as detailed information in the form of analytical and standard component presentations for countries. Additional documentation is included with descriptions of methodologies, compilation practices, and data sources used by individual member countries in compiling their balance of payments and international investment position statistics.
Los Grandes Problemas De M Xico Relaciones Internacionales T Xii
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Author : Blanca Torres
language : en
Publisher: El Colegio de Mexico AC
Release Date : 2010-01-08
Los Grandes Problemas De M Xico Relaciones Internacionales T Xii written by Blanca Torres and has been published by El Colegio de Mexico AC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-08 with Social Science categories.
A setenta años de su fundación, El Colegio de México publica esta serie de dieciséis volúmenes, titulada Los grandes problemas de México, en la que se analizan los mayores retos de la realidad mexicana contemporánea, con el fin de definir los desafíos que enfrentamos en el siglo XXI y proponer algunas posibles respuestas y estrategias para resolver nuestros problemas como nación. Serie: Los grandes problemas de México. Vol, XII Relaciones internacionales, diecinueve estudiosos y diplomáticos con amplia experiencia en la conducción de las relaciones con el exterior abordan algunos de estos asuntos y problemas, los retos que han implicado para México y la forma en la que se ha intentado hacerles frente. Se analizan algunos de los grandes temas de las relaciones internacionales, incluyendo aquellos que tiene o pueden tener repercusiones más significativas en México. También se abordan las principales relaciones con países o grupos de países, poniendo énfasis en la conducción de las mismas por parte del Estado mexicano, así como asuntos relacionados con el funcionamiento de algunos organismos internacionales y las posiciones que al respecto hemos mantenido hasta ahora ay las que podemos o debemos adoptar.
