Marketing Financiero
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Marketing Financiero
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Author : Jaime Rivera Camino & Carlos Mas Hernández
language : es
Publisher: ESIC
Release Date :
Marketing Financiero written by Jaime Rivera Camino & Carlos Mas Hernández and has been published by ESIC this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Este libro ha sido concebido con la vocación de servir como material didáctico. Para ello, se analiza de manera pedagógica, el complejo entorno en que se desenvuelven las entidades financieras, y las herramientas que les puede aportar el marketing para sobrevivir en un mercado maduro y sujeto a innumerables retos. Los autores exponen de manera sencilla y comprensible tanto las estrategias como las tácticas de marketing que requieren las empresas del sector financiero para ser competitivas. El lector encontrará en estas páginas ejemplos e ilustraciones de bancos de países de distintos continentes, y podrá conocer la evolución que ha experimentado el marketing en las entidades financieras, pasando de un enfoque de relaciones públicas, a la promoción de ventas y al uso de la publicidad. En esta evolución, al igual que ha sucedido en otros sectores, la crisis financiera mundial ha provocado que los bancos hayan tomado conciencia de la utilidad del marketing para colocar al cliente en el centro de su modelo de negocio. Como consecuencia, este libro nace con el ánimo de llenar el vacío relativo al conocimiento del uso efectivo del marketing en este sector. Y por ello, en esta obra se expone el proceso estratégico y operativo que deben utilizar las instituciones financieras para satisfacer las necesidades de sus segmentos objetivos. En su interior se desarrollan también, de manera armónica, los conceptos prácticos y empíricos que pueden ser usados tanto por estudiantes de grado y de postgrado, como por profesionales interesados en conocer de qué forma utilizar el marketing de adquisición y de retención en el sector financiero. Este conocimiento es esencial para instituciones que enfrentan condiciones de mercado de creciente complejidad y competitividad. En donde la aparición de nuevos actores (principalmente empresas tecnológicas), ha comenzado a amenazar líneas de negocio hasta ahora exclusivas de los bancos tradicionales.
Marketing Financiero
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Author : Francisco Muñoz Leiva
language : es
Publisher: Lulu.com
Release Date : 2011
Marketing Financiero written by Francisco Muñoz Leiva and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Marketing Financiero
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Author : Francisco Muñoz Leiva
language : es
Publisher:
Release Date : 2020
Marketing Financiero written by Francisco Muñoz Leiva and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
Marketing Financiero
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Author :
language : es
Publisher:
Release Date : 1997
Marketing Financiero written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with categories.
Recoge: La entidad financiera y su entorno; La información en el marketing financiero; La oferta financiera; El cliente en la entidad financiera; El precio de los servicios financieros; La distribución de la oferta financiera; La venta personal de los servicios financieros.
Marketing Financiero Y De Servicios De La Oficina Bancaria
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Author : Manuel Teruel Sierra
language : es
Publisher: Universidad Pontificia Comillas
Release Date : 1995-01-01
Marketing Financiero Y De Servicios De La Oficina Bancaria written by Manuel Teruel Sierra and has been published by Universidad Pontificia Comillas this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-01-01 with Business & Economics categories.
Aplicación de una metodología comercial, sustentada en una sistemática con diferentes procesos de desarrollo, y bajo una estructura organizativa que permita a cualquier oficina bancaria del sector conceptuarse como auténtica unidad de negocio, considerando el eje central de su gestión, la relación con el cliente.
Marketing Bancario Marketing Financiero
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Author : Jean-Claude Harrari
language : es
Publisher:
Release Date : 1975
Marketing Bancario Marketing Financiero written by Jean-Claude Harrari and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Bank marketing categories.
Marketing Financiero
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Author : José Ramón Sánchez Guzmán
language : es
Publisher:
Release Date : 1997-01-01
Marketing Financiero written by José Ramón Sánchez Guzmán and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-01-01 with categories.
Marketing Financiero
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Author : Jaime Rivera Camino
language : es
Publisher:
Release Date : 2016
Marketing Financiero written by Jaime Rivera Camino and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Bank marketing categories.
Marketing Of Financial Services
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Author :
language : en
Publisher:
Release Date : 2018
Marketing Of Financial Services written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Marketing Finance
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Author : Keith Ward
language : en
Publisher: Routledge
Release Date : 2012-05-31
Marketing Finance written by Keith Ward and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-31 with Business & Economics categories.
Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business. Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface.