Lateral Marketing Thought S
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Lateral Marketing Thought S
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Author : Gordon Wills
language : en
Publisher:
Release Date : 1979
Lateral Marketing Thought S written by Gordon Wills and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Customer relations categories.
Lateral Marketing Thoughts
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Author : Gordon Prestoungrange
language : en
Publisher:
Release Date : 1979
Lateral Marketing Thoughts written by Gordon Prestoungrange and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with categories.
Lateral Marketing
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2003-09-08
Lateral Marketing written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-08 with Business & Economics categories.
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities. Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestlé, Credit Suisse, and other top corporations.
Ingredient Branding
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Author : Philip Kotler
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-05-17
Ingredient Branding written by Philip Kotler and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-17 with Business & Economics categories.
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future.
Pioneering New Perspectives In The Fashion Industry
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Author : Elaine L Ritch
language : en
Publisher: Emerald Group Publishing
Release Date : 2023-05-18
Pioneering New Perspectives In The Fashion Industry written by Elaine L Ritch and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-18 with Business & Economics categories.
Tailored for fashion students and equally relevant for fashion professionals, Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation presents a ground-breaking, comprehensive and cutting-edge analysis of the challenges and opportunities reshaping the global fashion industry.
How Not To Suck At Marketing
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Author : Jeff Perkins
language : en
Publisher: How2Conquer
Release Date : 2021-09-01
How Not To Suck At Marketing written by Jeff Perkins and has been published by How2Conquer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-01 with Business & Economics categories.
If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.
H2h Marketing
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Author : Philip Kotler
language : en
Publisher: Springer Nature
Release Date : 2023-07-18
H2h Marketing written by Philip Kotler and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with Business & Economics categories.
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
Writing Marketing
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Author : Stephen Brown
language : en
Publisher: SAGE
Release Date : 2005-08-24
Writing Marketing written by Stephen Brown and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-24 with Business & Economics categories.
Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. It offers a detailed reading of five renowned marketing writers, ranging from Ted Levitt to Morris Holbrook, and draws lessons that can be adopted, with profit, by everyone else. Although it is not a `how to′ book – there are no lengthy lists of dos and don′ts – Writing Marketing reveals that the `rules′ of good writing are good for nothing. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.
Marketing Theory Philosophy Of Science Perspectives
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Author : Ronald F. Bush
language : en
Publisher: Marketing Classics Press
Release Date : 2011-10-15
Marketing Theory Philosophy Of Science Perspectives written by Ronald F. Bush and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-15 with Business & Economics categories.
Social Thoughts And Their Implications
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Author : Kazi Abdur Rouf
language : en
Publisher: iUniverse
Release Date : 2018-12-18
Social Thoughts And Their Implications written by Kazi Abdur Rouf and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-18 with Business & Economics categories.
The book contains social economy and green economy development different concepts, theories, ideas; community development different thoughts, citizenry skills development concepts, poverty eradication and good governance approaches, local living economics propositions and their implications in Bangladesh and in Canada with examples. It narrates different concepts, theories, and approaches to green management development practices for sustainable business development. The book has its roots analysing social development different thoughts and services to identify gaps and to solve environmental degradation problems, employment generation, poverty reduction, and to identify sustainable ‘bottom-up’ social development approaches. The discussions of the book explore the process of empowerment of gender development, good governance, and raising community solidarity capital development among disadvantaged people in Bangladesh and Canada. Civil society agencies have been working for people’s citizenship development, local resource development, ecological development, women empowerment, and community organizing, thrive to civic education and develop networking among villagers since Bangladesh independence 1972. By reading this book, readers can find latest information on social, economic and green development different schemes and services initiated by NGOs and their implementing strategies and outcomes in Bangladesh and in Canada that are narrated in the book. The book writes in a debate form in order to analyse social development different thoughts with examples to explore appropriate initiatives need to be taken for improving disadvantage people livelihoods in Bangladesh and Canada.
