Le Choc De La Communication Globale
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Le Choc De La Communication Globale
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Author : Fouad Benhalla
language : fr
Publisher:
Release Date : 2005
Le Choc De La Communication Globale written by Fouad Benhalla and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Arab countries categories.
La Communication Globale Chances Et Risques
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Author : Philippe Bongrand
language : fr
Publisher:
Release Date : 1988
La Communication Globale Chances Et Risques written by Philippe Bongrand and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with categories.
Global Communication
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Author : Thomas L. McPhail
language : en
Publisher: John Wiley & Sons
Release Date : 2019-10-11
Global Communication written by Thomas L. McPhail and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-11 with Social Science categories.
Discusses the players, theories, and trends that affect how the world communicates and gets their information This book is a definitive text on multinational communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. Comprehensively updated to reflect the many fast moving developments associated with this dynamic field, this new edition investigates who and where certain cultural products are coming from and why, and addresses issues and concerns about their impact all over the world. Global Communication: Theories, Stakeholders, and Trends, 5th Edition has been thoroughly updated with new content, trends, and conclusions, all based on the latest data. The book examines broadcasting, mass media, and news services ranging from MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets. It investigates the roles of the major players, such as News Corp, Sony, the BBC, Disney, Bertelsmann, Viacom, and Time Warner, and probes the role of advertising and the Internet and their ability to transcend national boundaries and beliefs. New chapters look at the growing importance and significance of other major regions such as the media in the Middle East, Europe, and Asia. • Outlines the major institutions, individuals, corporations, technologies, and issues that are altering the international information, telecommunication, and broadcasting order • Focuses on a broad range of issues, including social media and new services like Netflix, as well as Arab and Asian media • Includes major updates on discussion of the Internet to incorporate global events over the last few years (such as Russian use thereof, Facebook, Google) • Looks at how streaming services such as Netflix, Amazon, Spotify, and more have emerged as dominant players in world entertainment • Offers an updated instructor’s website with an instructor’s manual, test banks, and student activities Global Communication: Theories, Stakeholders, and Trends, 5th Edition is intended as an upper-level, undergraduate text for students in courses on International/Global Communication, Global Media/Journalism, and Media Systems in Journalism, Communications, or Media Studies Departments.
M Dias Hors M Dias Le Choix D Une Strat Gie Globale De Communication Pour L Entreprise
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Author : Xavier Dordor
language : fr
Publisher: FeniXX
Release Date : 1998-01-01T00:00:00+01:00
M Dias Hors M Dias Le Choix D Une Strat Gie Globale De Communication Pour L Entreprise written by Xavier Dordor and has been published by FeniXX this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-01-01T00:00:00+01:00 with Business & Economics categories.
Médias/Hors médias ? une vraie question pour les entrepreneurs qui veulent communiquer sur leur marque ou leurs produits. La réponse à cette question n’est plus dans l’alternative mais bien dans l’association, ces deux disciplines fusionnant de plus en plus dans une réflexion commune et transversale. Ce livre est destiné à l’homme de marketing pour l’aider à globaliser son raisonnement, lui permettre d’aborder toutes les techniques classiques (publicité, promotion, marketing direct, sponsoring, mécénat, design, identity, relations presse, relations publiques, partenariats médias, corporate... et bien d’autres encore) et les combiner dans un plan de communication multi-technique faisant appel simultanément aux médias et au hors-média. L’auteur, praticien reconnu, fait d’abord le constat des pratiques d’aujourd’hui et de leurs poids respectifs puis il appréhende les enjeux pour demain car la question médias/hors-média se nourrit de l’évolution du consommateur et de ses rapports avec les marques, la distribution, la publicité ou les médias. Enfin, les deux dernières parties, les plus volumineuses, donnent tous les outils pour élaborer une stratégie médias/hors-média, pour faire les choix nécessaires et pour la mettre en œuvre dans le cadre d’un plan de communication globale Loin de s’opposer, chaque technique doit s’appuyer sur l’autre pour construire une meilleure relation marque-individu.
Communication Interne
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Author : Valérie Bardon
language : fr
Publisher:
Release Date : 1990
Communication Interne written by Valérie Bardon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with categories.
Communication Globale
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Author : Sophie Catinaud
language : fr
Publisher: Hachette Technique
Release Date : 2009
Communication Globale written by Sophie Catinaud and has been published by Hachette Technique this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Toutes les compétences de l'assistant de gestion en situation professionnelle.
Le Management De La Communication Globale
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Author : Dominique Scalia
language : fr
Publisher:
Release Date : 2003
Le Management De La Communication Globale written by Dominique Scalia and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Corporations categories.
Après les " folles années Internet ", la communication revient aux réalités. Pour répondre aux objectifs stratégiques des annonceurs, il lui faut relever trois défis principaux : ceux de l'industrialisation, de l'internationalisation et de l'exemplarité. C'est l'enjeu de la communication globale. Toutes les conditions sont réunies en 2003 pour que les acteurs concernés, chez les annonceurs et parmi leurs partenaires, réussissent ensemble la mise en œuvre de cette communication globale. Pourquoi et comment ? Les auteurs de cet ouvrage l'expliquent de façon très pragmatique, en s'appuyant sur une analyse approfondie du marché de la communication et de ses évolutions récentes. Autrefois synonyme de coûts, parce que mal maîtrisée, la communication est aujourd'hui considérée comme un investissement. Avec la communication globale, c'est la mesure du retour de cet investissement qui peut être enfin véritablement enclenchée. Cet ouvrage, enrichi d'un glossaire de référence très complet et totalement inédit, contient de nombreux exemples et reprend les études les plus récentes.
Audit De La Communication Globale
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Author : Paul-Laurent Zaccarie
language : fr
Publisher:
Release Date : 1993
Audit De La Communication Globale written by Paul-Laurent Zaccarie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with categories.
La Communication Globale
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Author : Christian Regouby
language : fr
Publisher:
Release Date : 1992
La Communication Globale written by Christian Regouby and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with categories.
The Culture Of Al Jazeera
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Author : Mohamed Zayani
language : en
Publisher: McFarland
Release Date : 2017-09-29
The Culture Of Al Jazeera written by Mohamed Zayani and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-29 with Language Arts & Disciplines categories.
In the mid 1990s, the emir of Qatar conceived the idea of a satellite channel that would further the progressive image he hoped to establish for his small Arabian/Persian Gulf state. At the same time, a short-lived partnership between the BBC and a Saudi company had left a handful of BBC-trained Arab journalists and broadcasters up for grabs. That was the inception of Al Jazeera—a satellite channel which changed forever the face of Arab broadcasting with its uncensored news and bold talk show programs. The September 11 attacks on the United States and the war on terrorism vaulted Al Jazeera to international prominence but also turned it into a source of controversy. Despite the controversy—or perhaps in part because of it—in less than a decade the channel has transformed itself from an obscure regional news broadcaster to a multi-channel, multi-lingual, multi-service global enterprise. This book’s in-depth look at Al Jazeera examines whether its global success reflects particular organizational strengths. It explores whether Al Jazeera is merely a fad thriving on the thirst for free speech in the Middle East, or a new medium whose success will be sustained by its organizational culture and model. This work delves deep into the culture, workings and challenges of this powerful media organization to provide insights on its achievements, its future, and the true measure of its success.