Le Ricerche Di Mercato E Di Marketing Stetoscopio Il Sentire Degli Italiani

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Le Ricerche Di Mercato E Di Marketing

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Author : Mauro Cavallone
language : it
Publisher: FrancoAngeli
Release Date : 2013

Le Ricerche Di Mercato E Di Marketing written by Mauro Cavallone and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.

Le Ricerche Di Mercato E Di Marketing Stetoscopio Il Sentire Degli Italiani

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Author : Mauro Cavallone
language : it
Publisher: FrancoAngeli
Release Date : 2013-04-04T00:00:00+02:00

Le Ricerche Di Mercato E Di Marketing Stetoscopio Il Sentire Degli Italiani written by Mauro Cavallone and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-04T00:00:00+02:00 with Business & Economics categories.

365.1002

Stetoscopio 2014 Il Sentire Degli Italiani E Il Modello I T E R Marketing

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Author : Cavallone
language : it
Publisher: FrancoAngeli
Release Date : 2014

Stetoscopio 2014 Il Sentire Degli Italiani E Il Modello I T E R Marketing written by Cavallone and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.

Stetoscopio 2016 Il Sentire Degli Italiani

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Author : Antonio Di Marco Pernice
language : it
Publisher: FrancoAngeli
Release Date : 2016-03-03T00:00:00+01:00

Stetoscopio 2016 Il Sentire Degli Italiani written by Antonio Di Marco Pernice and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-03T00:00:00+01:00 with Business & Economics categories.

365.1126

Marketing And Customer Loyalty

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Author : Mauro Cavallone
language : en
Publisher: Springer
Release Date : 2017-05-10

Marketing And Customer Loyalty written by Mauro Cavallone and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-10 with Business & Economics categories.

This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts. Readers will find clear description of the pathway from purchase to loyalty and the various means of developing customer loyalty. It is explained how the TES approach goes one step further by considering the consumer as a partner whose involvement during the production and fine tuning phase of products and services can help to increase the efficiency of customer loyalty actions implemented by companies. The theoretical analysis is supported by observations and empirical evidence relating to the concepts and benefits of the TES approach. These examples concern firms in Italy, Europe, and the United States, including insurance agencies, pharmaceutical companies and pharmacies, and food distribution companies. The TES approach is of wide relevance and especially valid for the service sector.

Le Ricerche Di Mercato E Di Marketing

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Author : Mauro Cavallone
language : it
Publisher:
Release Date : 2012

Le Ricerche Di Mercato E Di Marketing written by Mauro Cavallone and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.

Stetoscopio 2015 Il Sentire Degli Italiani

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Author : Mauro Cavallone
language : it
Publisher: FrancoAngeli
Release Date : 2015-01-12

Stetoscopio 2015 Il Sentire Degli Italiani written by Mauro Cavallone and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-12 with Business & Economics categories.

Stetoscopio è uno studio che supera la lettura lineare del comportamento di consumo per arrivare a comprendere come la percezione della situazione sociale, economica e politica del Paese impatti sul “soggetto consumatore”.

L Approccio Tes Marketing

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Author : Mauro Cavallone
language : it
Publisher: FrancoAngeli
Release Date : 2017-03-03T00:00:00+01:00

L Approccio Tes Marketing written by Mauro Cavallone and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-03T00:00:00+01:00 with Business & Economics categories.

619.15

Il Settore Della Nautica Nel Nord Sardegna Innovazione Tecnologica Sviluppo Competitivo E Dinamica Di Crescita Delle Imprese

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Author : Tola
language : it
Publisher: FrancoAngeli
Release Date : 2013

Il Settore Della Nautica Nel Nord Sardegna Innovazione Tecnologica Sviluppo Competitivo E Dinamica Di Crescita Delle Imprese written by Tola and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.

Il Settore Della Nautica Nel Nord Sardegna Innovazione Tecnologica Sviluppo Competitivo E Dinamica Di Crescita Delle Imprese

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Author : AA. VV.
language : it
Publisher: FrancoAngeli
Release Date : 2013-09-20T00:00:00+02:00

Il Settore Della Nautica Nel Nord Sardegna Innovazione Tecnologica Sviluppo Competitivo E Dinamica Di Crescita Delle Imprese written by AA. VV. and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-20T00:00:00+02:00 with Business & Economics categories.

365.1016