Lean Smarketing
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Lean Smarketing
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Author : Nikolaas Van Riet
language : en
Publisher: Die Keure Publishing
Release Date : 2017-05-19
Lean Smarketing written by Nikolaas Van Riet and has been published by Die Keure Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-19 with Business & Economics categories.
This booklet’s goal is to provide an introduction to smarketing and hopes to provide some new tactics, based on growth hacking, in implementing a smarketing approach. For readers new to this field, and to better understand the provided smarketing methodology, this booklet starts with an introduction to inbound and content marketing. Marketeers that are accustomed with the ins and outs of inbound marketing can skip the first paragraphs and start reading at the paragraph about putting the ‘S’ in smarketing. This incisive booklet will provide you with some new and valuable insights and countless tips and tricks to attract more business. EXCERPT Ask yourself these questions: - Are you afraid that new innovative companies will take away your business with a disruptive customer acquisition strategy? - Did you see a decrease in effectiveness of your current sales or customer acquisition strategy? - Is your company struggling with its first and second steps on social media? Or are you quite active online, but not really generating the expected additional revenue? - Have you noticed that some marketing actions are able to generate a lot of interest and engagement, but you don't have a clue how to replicate this result? - Are your marketing and sales departments not teaming up, acting together and therefore not reaching their full potential? - Do you have the impression that sales and marketing are separate businesses? - Have you heard of growth hacking? If so, do you believe it is a marketing technique only for technology startups? Did you answer yes to any of the questions above? Then you're on the right track. ABOUT THE AUTHOR Nikolaas Van Riet is a scientist that studied non-linear acoustics, advanced quantum mechanics, and nuclear physics. After a PhD adventure, he started his professional career as an innovation consultant, but quickly moved into business development.
Lean Marketing
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Author : Ade Asefeso MCIPS MBA
language : en
Publisher: AA Global Sourcing Ltd
Release Date : 2013-04-08
Lean Marketing written by Ade Asefeso MCIPS MBA and has been published by AA Global Sourcing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-08 with Business & Economics categories.
The word Lean marketing has been one of the buzzwords of business for a few years now, but beneath the buzzword lays a strong, successful and above all common sense strategy. The Lean Marketing process is actually nothing new. The business tactics it employs are all well known and widely used. Despite this most businesses do not follow them in any particular order or manner. What makes Lean Marketing special is that it organizes its techniques in to a coherent, easy to follow strategy. These steps can be followed step by step to not only launch a successful business, but stop you from launching an unsuccessful business. The key aspects of lean marketing are: • Market Targeting • Validation • Minimum Viable Product • Goals • Improvement • Scale-ability This sounds like common sense, but how can you apply it to marketing? Find out more in this book.
Contracts In The People S Republic Of China
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Author : Jacques H. Herbots
language : en
Publisher: Die Keure Publishing
Release Date : 2018-03-12
Contracts In The People S Republic Of China written by Jacques H. Herbots and has been published by Die Keure Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-12 with Law categories.
A complete and well-documented review of contract law in China. This in-depth introduction to the law of contracts of Mainland China was written for Western lawyers who have contacts with the People’s Republic of China, for scholars and students of comparative law or of Sinology. As stated above the book is merely an introduction, not a technical legal treatise for specialised private lawyers. It is therefore useful for businessmen too. Without using stale language, this work also places the law of contractual obligations in an historical and socio-political context. It sketches, besides the general theory of contractual obligations and the provisions on the several specific contracts, the Chinese case law on international sales contracts, as well as the law on the dispute resolution. It can be said that with regard to the private law the book opens a window on the continental Chinese legal culture, as Zweigert and Kötz would call it. An essential handbook for all lawyers who wish to be fully involved in international relationships ABOUT THE AUTHOR Jacques H. Herbots devoted his PhD thesis to African law. Thereafter, for many years he taught contracts, obligations and comparative law at the renowned university of Louvain. Besides his main tasks as a professor, he kept feeling the pulse of the living law as a deputy judge, as an assessor in the Belgian Council of State and as a member of the High Council for the Judiciary. He is currently still arbitrator in the Belgian Centre for Arbitration and Mediation, and he was appointed to the panel of the CIETAC in Beijing. Ever since a visit to the People’s Republic in 1974, one may safely say he has been fascinated by the Empire of the Middle.
Innovate Collaborate Grow
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Author : David Dessers
language : en
Publisher: Die Keure Publishing
Release Date : 2020-03-05
Innovate Collaborate Grow written by David Dessers and has been published by Die Keure Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-05 with Business & Economics categories.
The past ten years are characterized by a strong growth in entrepreneurship and the accelerated creation of new businesses offering innovative products and services. The focus of this book is on startups and scaleups intending to scale their business through collaboration with corporates, primarily in the capacity of client or venture partner. No startup or scaleup can go-it-alone entirely and is required to collaborate with other partners to ensure growth. It is crucial for startups and scaleups to think beyond (corporate) venture capital financings and actively use a vast spectrum of corporate partnering arrangements to scale their business. This book thus takes an expansive approach and analyses corporate partnering transactions from a much broader perspective, covering several types of partnering models for collaboration between corporates and startups and scaleups, with a very strong focus on the perspective of the startups and scaleups while engaging in these types of transactions. ABOUT THE AUTHOR David Dessers, Co-founder and Managing Partner of Cresco, is one of the go-to lawyers of the Belgian venture capital scene. David assists entrepreneurs and companies in the design and execution of their plans during all stages of the private company lifecycle, including seed and venture capital funding, acquisitions and dispositions, as well as equity incentive, contracting and intellectual property needs. He frequently represents venture capital funds and corporates in structuring, negotiating and closing investments and divestments in high-growth companies. David furthermore advises clients regularly with respect to complex commercial transactions designed to protect and maximize the value of technology assets, including technology licenses and acquisitions, research and development collaborations, and corporate partnering transactions. He obtained his law degree at the universities of Antwerp and Leuven in Belgium. He also holds an LLM from the universities of Oxford, Hamburg and Rotterdam. David is recommended as leading lawyer by Chambers Global, Chambers Europe, Legal500 and IFLR1000 for Corporate and M&A, Banking, Finance and Capital Markets, and Information Technology. David has given workshops and seminars at leading corporates on a wide variety of topics, including corporate venturing transactions and alliances. He is an active speaker at incubation and acceleration organizations, such as imec.ventures, B-Hive.eu, Watt Factory, Tech Tour, Level Up and Antwerp Management School. David is a founding partner of Cresco, a premier Belgian law firm for entrepreneurs, companies and investors with market-leading capabilities and thorough experience in private equity and venture capital, emerging and growth companies, mergers and acquisitions, technology and innovation counseling, and complex corporate alliances and commercial agreements.
Innovation That Sticks
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Author : Lars Sudmann
language : en
Publisher: Die Keure Publishing
Release Date : 2020-01-10
Innovation That Sticks written by Lars Sudmann and has been published by Die Keure Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-10 with Business & Economics categories.
How do you innovate, how do you structure your organization, your team, your personal life? You need a detailed plan and everything laid out for the future! Really? Well, maybe not always. Maybe you need to operate also with the Spaghetti Principle. Discover how you can embrace this special principle and really make innovation stick. Specifically, you will learn how to deal in today’s dynamic and uncertain environment. With practical examples from leaders and companies you will see how a totally different approach to strategy and innovation can revolutionize your work. With examples from fields as diverse as the Startup world, nature, opera, TED, Lars Sudmann will awaken you to an inspiring and thought-provoking journey of innovation. You will see innovation and experimentation with different eyes after reading this book. Lars Sudmann has been a CFO and a strategy manager at leading organisations. He is now a corporate advisor, university lecturer and explorer of what makes innovation and change possible. ABOUT THE AUTHOR Lars Sudmann - Lars Sudmann is an explorer of innovation and leadership. He searches for the tools and strategies that the best leaders on the frontiers of leadership use and apply and makes these available for everyday users. His TEDx talks on leadership and innovation are top-ranked with more than 500.000 views, and he has been featured on Fast Company, BBC Capital, The Economist Career Network, Trends, The Chicago Tribune and many more. Professionally, he has had various roles, ranging from Innovation Portfolio Strategy manager, CFO Belgium at Procter & Gamble, Guest Professor on Decision Making, and Startup Board Advisor. He now advises corporates, SMEs, startups and high-performing individuals. More about Lars Sudmann can be found at www.lars-sudmann.com.
Game Changing Innovation
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Author : Yoav Nir
language : en
Publisher: Die Keure Publishing
Release Date : 2018-01-18
Game Changing Innovation written by Yoav Nir and has been published by Die Keure Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-18 with Business & Economics categories.
This book is the disquisition of what I know and truly believe makes products a success and how you can replicate it within your company. What is this book about? Why should I read this book? Why did you write this book? These were the three questions I received from a good friend. So what is this book about my good friend asks? This book is like a cookbook with recipes for lean innovation, a collection of concrete techniques and strategies that are invaluable and lead to the same end: game-changing innovation. The book is a compilation of what I consider the fundamental models for lean innovation and some of my own complementary models for successful innovation1. A supplement to the existing international reference works on innovation (Alexander Osterwalder, Eric Ries, Ash Maurya, Clayton Christensen...) I will complement and adapt the existing tools and methods. Enhance their flavor “monter la sauce” as they say in France. The book is mainly a “how to” book and a “lessons learned” book, substantiated by good analysis and reflection. Like a chess book to improve your play this book will improve your innovation. The book provides an analysis of proven tactics and strategies on how to win the lean innovation game as well as a post mortem on why it is so often lost. Should you read this book? Here is some bad news, if you were hoping to improve on your innovation by spending more on R&D, it won’t work. The consulting giant PWC confirmed in its Global Innovation 1000 research that just increasing R&D resources will not solve the innovation problem ! The presented methodology can be quickly employed and implemented by the reader with the book as an instruction manual !
Hybrid Work
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Author : Isabel De Clercq
language : en
Publisher: Die Keure Publishing
Release Date : 2021-09-30
Hybrid Work written by Isabel De Clercq and has been published by Die Keure Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-30 with Business & Economics categories.
Give yourself every chance of success! "This booklet is a message of hope. Hope that Covid-19 also brought beauty." Isabel De Clercq's manifesto about hybrid work will soon be published in English, after the very appreciated edition in Dutch. Are you looking forward to get yours first? Register now and you'll receive your copy as soon as available. A little treasure for keeps. Beautifully styled and playfully cunning. A headstrong conviction brought to you with grace and glee.Author Isabel De Clercq talks to you about Hybrid Work. She speaks out the hope within her. Hope for a better future. The future of the knowledge worker.Not only does she take you into her own dreams, but also crystallises the future with seven careful suggestions. Let yourself be carried away with Isabel’s magnetising prose, sharp pen and refreshing insights.Isabel hopes you do not read this book in one sitting. Read a suggestion. Close the book. Let the words reverberate. A much needed reflexion on how to bring your effectiveness, creativity, and well-being at work to the next level! ABOUT THE AUTHOR Isabel De Clercq (1968) was born and raised in a town in East Flanders and now lives in Antwerp. As a child, every Saturday she would pay a visit to the local library, where she fell in love with language. Isabel is the author of the management book Social Technologies in Business and the short story compilation Gekruld. In your hands lies her third book. Isabel is a lover of Hybrid Work because it brings all her favourite topics together. Lifelong learning through asynchronous knowledge sharing, productivity through focus and technology, digital language and enganced self-consciousness. It's all there.
Empowering Outperformance
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Author : Dixie Dansercoer
language : en
Publisher: Die Keure Publishing
Release Date : 2018-01-18
Empowering Outperformance written by Dixie Dansercoer and has been published by Die Keure Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-18 with Self-Help categories.
Do you have the dedication, discipline and concentration to finish what you set out to do? To be a high performer? This book is not meant to come up with the typical ten point plan that you find in the plethora of books on “how to...” or “finding the shortcut to...”. It is simply not realistic to impose the one and only way to become a performance beast. We cannot be made immune to personal emotions and our brains work in a very unique way and therefore it seems illogical to accept the restrictions of such ten-point-plans. Dixie Dansercoer surely does not want to preach, generalise or standardise training methods to manipulate people into becoming high performers. Our brains may be trained just like muscles, but people cannot be as easily manipulated as flesh and bones. The goal is to provide the reader with inspirational insights with respect to high performance, provide him/her with practical guidelines and stories to be read and shared without drowning in all-too-academic theories. The red line of polar exploration allows the author to write from the heart with accounts of his direct experiences. When confronted with the monotony of infinite white, wide-open spaces, one cannot but study the mental and psychological impact of these ambitious expeditions. Throughout his book, the author offers a lived and original example of what is needed to be(come) a top performer. EXTRACT There is nothing more exhilarating than the intensity of amazement. To be subjected to forces bigger than us, to be part of it, live it, touch it, smell it, feel it, love or hate it... only then can you be part of the real thing. In order to find that intensity, the only thing we need to do is put our mind to it, go out there and do it. Does it come for free? No. Is pushing the limits an easy thing to do? No. To get the most out of our potential, we must commit. If we want or need to deliver, we must be ready to work hard and be resilient. To follow a dream, we must be ready to fail as well. Stop dreaming and you will have a hard time falling asleep. ABOUT THE AUTHOR Dixie Dansercoer is a lifelong adventurer who has placed his focus on Polar exploration during the last 26 years, running many record-breaking expeditions that raised the bar for what seemed impossible. Parallel scientific missions, educational projects and enthusing the public at large are tools he uses to objectively raise awareness regarding our individual and collective responsibilities vis-à-vis the pristine character of our precious Earth. Together with his wife Julie Brown, he runs Polar Circles, with which they present keynote speaking, corporate-supporting campaigns and productive retreats. As one of the very few International Polar Guides Association few Master guides, he provides guiding services with Polar Experience for which he has designed polar trips ranging from soft immersions in the Polar Regions to extreme ski-kiting expeditions to (Ant)Arctica. Dixie is the author of 24 expedition, photo, children’s and corporate books and does not hesitate to include in his publications that belief in a good world, positive attitude and much humour can save the world. He is a father of 4 and sharing his time between Belgium, Switzerland, Oregon and ... wherever snow and ice are the icing on the cake !
Leaving A Legacy
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Author : Kaat Peeters
language : en
Publisher: Die Keure Publishing
Release Date : 2020-06-29
Leaving A Legacy written by Kaat Peeters and has been published by Die Keure Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-29 with Business & Economics categories.
People want to change things, improve the world. Our mind cannot live without meaning. Just like the body asks for food. We all know that we have the leverage to make things happen. It’s important to know what to do, but it’s even more important to remember why you do what you do. Leaving a legacy is about impact surviving the erosion of time. About scaling and accelerating positive impact. Be ready to get inspired about leaving your own legacy. How do you leave a legacy? What drives a legacy? How about your legacy statement? And how about increasing your impact? Will you choose for scaling up, scaling deep, scaling out, or maybe even scaling down? Get carried away by the impact point of view and discover how you can increase the impact of your organization too. This book reveals strategies of a diversity of organizations, from NPO’s over associations, governmental and knowledge institutes to commercial organizations, who succeeded in increasing their social impact. Because no matter in what kind of organization you are spending your days, you too may leave a legacy that has improved our world socially or ecologically. ABOUT THE AUTHORS Kaat Peeters is an impact maker with a track record in associations as well as governmental institutes. Kaat established a European network and was responsible, as manager, to develop two newly founded associations in the cultural field into solid organizations. Meanwhile, Kaat ran a shop in Persian and Arabic interior objects and a Bed&Breakfast. In 2013, Kaat established the ‘Sociale Innovatiefabriek’, a Belgian based accelerator that stimulates and facilitates social innovation and social entrepreneurship counting an amazing community of more than 500 innovators. Nowadays, Kaat is lecturer social innovation at the University College ‘Erasmushogeschool’ and with her consulting organisation ‘Impact Projects’, Kaat supports impact organisations with their growth strategies. As hands-on Board of Directors member of cultural associations and social enterprises, making impact is always of paramount importance in her work. Impact has become the baseline of both her personal and professional life. Omar Mohout, currently Entrepreneurship Fellow at Sirris, is a former technology entrepreneur, a widely published technology author, C-level advisor to high growth startups as well as Fortune 500 companies and Professor of Entrepreneurship at the University of Antwerp, the Antwerp Management School, ULB and Solvay Brussels School of Economics and Management. He is Co-chair of the Circle Of Growth; Community host for Corporate Venturing Europe; Organizer of the Growth Hacking Meetup, Co-founder of the #BeTech Community and keeps track of European funding and scaleups on scaleups.sirris.be.
Microbiological Guidelines
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Author : Collective,
language : en
Publisher: Die Keure Publishing
Release Date : 2018-04-04
Microbiological Guidelines written by Collective, and has been published by Die Keure Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-04 with Medical categories.
Food plays an essential part in everyday life. Food should be tasty, healthy, sustainable and preferably not too expensive. But food should also be safe and with sufficient guarantees on maintaining good quality aspects until the end of shelf life. The various actors in the food supply chain have an interest in verifying the expected quality and safety by means of microbiological analyses of food. Measurement brings knowledge and microbiological guidelines help in the decision-making process for judging the acceptability of food or food production processes. The present handbook provides microbiological guidelines and current applicable EU legal criteria (status 1.1.2018) for a wide range of food categories (dairy, meat, seafoods, plant-based foods, bakery products, composite foods, shelf-stable food, water) and subcategories therein, based upon the type of food processing and intrinsic characteristics of the foods. This book can be consulted to provide quick answers on the expected microbiological contamination of foodstuff. It can help in interpretation of test results in assessing good (hygienic) practices in the production of food, determining the shelf life and ensuring food safety. The handbook also presents definitions of the wide variety of foodstuffs available and some reflections on, in particular, food safety issues or the on-going debate for some food items in assessing microbial quality. This book provides crucial information about food safety, for the use of students and professionals. EXTRACT "First we eat, then we do everything else" M.F.K. Fisher Food plays an important part in everyday life. But when being a food scientist or in the food business, food gets to be an even bigger part of your life. Our team at the Food Microbiology and Food Preservation research group (FMFP-UGent) at Ghent University during its academic tasks in education, research, scientific activities at committees, but also in interaction with many food companies and stakeholders in the food supply chain in projects or contract work, has built up considerable expertise on the microbiological analysis of a large variety of foodstuffs. Being situated in Ghent, and thus close to Brussels, the heart of Europe, we intrinsically have to understand and deal with legal EU criteria or action limits. The latter is the reason why this book is mainly oriented towards inclusion or making reference to EU legal microbiological criteria for foodstuffs as well. ABOUT THE AUTHORS The main author, Prof. Mieke Uyttendaele, leads, together with Prof. Frank Devlieghere, the Food Microbiology and Food Preservation Research Group (FMFP-UGent) at Ghent University, Belgium. Her teaching and research area covers aspects of microbiological analysis of foods, food safety and food hygiene. She has built over twenty years of experience by executing, initiating and coordinating various projects in this research discipline dealing with sampling and testing to collect baseline data on the microbial contamination of foods, looking into the virulence of food-borne pathogens, elaborating challenge testing to study the behavior of food-borne pathogens. All this information serves as an input for quality assurance and microbial risk assessment to support food safety decision-making and setting microbiological criteria. She was/is the promotor of more than 25 Ph.D students (including EU and non-EU citizens). Throughout her career, Prof. Uyttendaele has published more than 270 peer reviewed scientific papers, authored several book chapters and presented at numerous international Conferences/Workshops. Throughout the years she has also used her scientific expertise in interpretation of test results for analyses obtained in routine monitoring or analysis executed at the food service lab at FMFP-UGent.