Learning Consumer Time And Audience And Public Transport Psychology
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Learning Consumer Time And Audience And Public Transport Psychology
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Author : Johnny Ch LOK
language : en
Publisher:
Release Date : 2021-06-24
Learning Consumer Time And Audience And Public Transport Psychology written by Johnny Ch LOK and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-24 with categories.
What is the crowding difference between train and MTR underground train in social psychological view? In fact, crowding won't be happened to brother these transportation tools easily in the busy time and non busy time both. e.g. bus, taxi, train, tram, ferry. Because passengers can not choose to stand up in these transportation tools easily, due to these transportation tools have no enough areas (spaces) to let them to stand up easily . So, the crowding will be avoided to occur in these transportation tools usually. Otherwise, MTR will have many passengers who can choose to stand up because MTR design of length is very long and it has enough areas (places) to let passengers to choose to stand up, even there have none any seats are provided to let them to sit down. So, MTR passengers will feel more dissatisfaction and crowding easily, especial in any peak ( busy) time every day. Comparing to bus, much more diverse crowding measures are defined in the passenger rail industry. For passenger, different specifications for measuring crowding are found across countries and even within a country. For example, rail crowding measures in the UK, the passengers in excess of capacity is crowding measure that applies to all London and South east operators weekday train services at a London terminus during the morning peak from 0700 to 09: 59 , and those departing during the afternoon peak from 16:00 to 18:59 (office of rail regulation 2011 year). The overall PIXC figure is considered the planned standard class capacity of each train service as well as the actual number of standard class passengers on the service at the critical point. i.e. the location on a trains of standard class passengers that surpass the planned capacity as the difference between the number of actual passengers and the capacity of the train divided by the number of passenger is within the capacity . So, it seems train and MTR underground public transportation tools had been encountering the crowding problems in peak time, the difference in train passengers need to wait next train or more train arrival is who doesn't plan to enter the train, when who discovers the current train has no seats to provide to them to sit down in whose trip. Otherwise, MTR passengers can choose either to stand up within the large areas (places) if who discovered there are no any seats to provide to them to sit down or who can wait the next MTR arrival in order to who can sit down. It seems MTR transportation tool crowding environment includes in waiting platform and inside of the MTR underground train. Otherwise, train transportation tool crowding environment only includes the waiting platform and the passengers will not have crowding feeling inside of the train, due to none of passengers choose to stand up inside any trains because any train inside has no enough places to let them to stand up. How MTR can attract many passengers.
Learning Theater And Public Transport
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Author : John Lok
language : en
Publisher:
Release Date : 2022-07-11
Learning Theater And Public Transport written by John Lok and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-11 with categories.
Learning Social Psychology
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Author : John Lok
language : en
Publisher:
Release Date : 2022-06-22
Learning Social Psychology written by John Lok and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-22 with categories.
In my this book, it include dream or personal behavioral psychology, consumer time psychology, transport passenger psychology and theatre audience psychology research. In dream or personal behavioral psychology part, I write this book aims to let readers to understand whether what the actual factors can cause dream to achieve easily as well as what factors must help us to achieve successful or failure in our career plan. In consumer time psychology part, consumer behavioral research topic is general businessmen whom have interest to investigate. In this book theater audience psychology part, I shall explain why any theatre performance must need have good seats and hall facilities to let audiences to feel comfortable to see any performances, instead of facilities supply requirement. In public transport passenger psychology part, I shall explain whether future non manual driven cars can persuade drivers to buy cars to drive as well as how any why it may bring road passengers number increases. The book final part concerns country development psychology. What are the different unique characteristics between one developing country and one developed country ？How to judge whether the country had been either developed or had been developing ? What factors influence the country development speed?
Learning Audience And Passenger
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Author : John Lok
language : en
Publisher:
Release Date : 2022-05-23
Learning Audience And Passenger written by John Lok and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-23 with Psychology categories.
Nowadays, transportation and economic development have close relationship. Economic development stimulates transportation demand by increasing the numbers of workers commuting to and from work, customers traveling to and from services areas, and products being moving by lorries on the roads between products and customers My aim to write this book which concerns how to design road transportation network to assist road transportation to reduce time spending to transport any products in the short time efficiently and to rise economic growth in any countries. This book divides part one concerns passegnger psychology and part two concerms theater audience psychology.
Learning Time Busy Marketing
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Author : Johnn Y Ch Lok
language : en
Publisher:
Release Date : 2021-04-26
Learning Time Busy Marketing written by Johnn Y Ch Lok and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-26 with categories.
Time pressure consumption decisionmaking process characteristicsHow we can predict or know the consumer time pressure in whom decision making process? Will it bring advantages or disadvantages to influence the businessmens' benefits? I shall indicate some different consumption situations or environments to explain what will be impacted to sale number is increased or decreased to businesses when the consumer feel time pressure to avoid whom behavioral consumption to the product or the service.Firstly, I shall explain that what effects of product popularity and time pressure on online shopping behaviors are . Electronic ecommerce is popular to any countries, in special, US, UK, China large areas countries, because when one customer feels need to spend one hour even more time to catch any transportation tool to arrive the shop to buy the kind of product. Then, due to far distance reason, he/she will choose to apply internet to buy the kind of product . If the seller has website to let the consumers to choose online shopping. However, it seems that online shopping behavior can reduce the consumer individual time pressure, when he/she feels need to catch any kinds of transportation tool to arrive the shop to buy the product. Moreover, when the consumer can turn on home computer to enter its website to choose the styles of the kind of products, which one is the most situable to choose. He/she can spend time to search the different styles kinds of product information to compare and evaluate which brand of product will b whose purchase choice easily at home. Hence, in psychological view, he/she can feel that spending time to search information from internet behavior which is more valuable and it can bring more economic benefit to make final purchase decision more than the behavior of spending long time to catch any transportation tools to visit the shop. Moreover, it is possible to bring failure risk that he/she wastes time to catch any transportation tools to visit the shop if he/she can not find any one of suitable product(s) to choose to buy. Hence, it seems the online shopping can influence the consumer reduced time pressure and wastes time to do any shopping decision.This is online shopping's attractive strengths to the consumers when they need to spend long time to catch any kinds of transportation tools to visit the shop or when the consumer feels hurry to do other important matters, he/she can not allow himself/herself to spend long time to do his/her visiting the shop behavior. Moreover, another online shopping's advantage is that product popularity can be perceived by examining the information presended on websites. For example, research on onlin reviews confirms the review quantity presented with products become positively influences to consumers' purchase intention and it can persuade the online visitor can make decision to buy the product when he/she has enter the seller's online website to find the most suitable product to choose to buy more easily. Hence, it seems that it is more easy to persuade the online visitor to make final purchase decision more than visiting the shop, when the online visitor can attempt to do the click mouse behavior to enter the seller's online shop, such as website. Then, he/she will be influenced to view the seller's different kinds of colourful and attractive product pictures from the seller's wesite. Consequently, it has much opportunity to persuade the consumer to do the final purchase decision. if the seller's website is attractive to persuade him/her to visit its website to find any new products more than five times, even tem times or every weak several times, even day one time frequently visiting behavior from internet channel. Hence, due to internet is convenient tool to let consumers to find any product informations from the seller's website at home or public library, computer, or mobile phone.
Consumer Behavioral Psychological Prediction
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Author : Johnny Ch LOK
language : en
Publisher: Independently Published
Release Date : 2019-10-07
Consumer Behavioral Psychological Prediction written by Johnny Ch LOK and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-07 with categories.
I assume that online shopping consumers won't like to stay to view on any webpage long time. It is possible that they choose to click more web pages to hope to find more different familiar and unfamiliar both brands of products information in order to make more accurate comparison and evaluation from more different kinds of brands of products in order to make the most accurate online shopping decision. Hence, any brands of products online webpage information will be one time pressure limited sale environment to consumers feel that they need to make the most accurate online purchase decision in short time. Moreover, it seems that if the brand of products which can be showed on the popular product webpage, the it will have much sale chance to let online purchasers familiarize in order to increase sale opportunity more easily.Finally, I shall explain what is the meaning of external time pressure consumption environment is the long time queue waiting consumption environment. I shall explain how to achieve one simplistic queueing system to solve long time queue waiting problem to bring consumers' negative emotion influence to choose to consume the service or buy the product in preference.For entertainment service example, e.g. queueing at the cinema counter to buy one ticket to watch the movie , or queueing at the music hall to buy one ticket to listen the music performance show activities. The audiences' ticket purchase aims to sit down in the cinema or music hall to enjoy to listen and see pretty music performance or watch the attractive movie comfortable within one to two hours entertainment time. If the movie or music performance show is attractive, the cinema or music hall will have many audiences accept to spend long time to queue to buy the ticket. However, if the cinema or music hall needs audience consumers to queue long time to buy the ticket, e.g. one house , even more than one house queueing time to wait to buy the ticket to watch the movie or listen the music performance show. Then, the long time queue waiting problem will be possible to cause a lot audiences number to be reduced, because they feel that they need to spend much time pressure to queue to by the ticket to listen the music performance show or watch the movie. However, of these unacceptable too long queue time audiences can have another/ other cinema(s), music hall(s) to buy the same price , even more low price of movie ticket or music performance show ticket in short time. Then, they must leave the present cinema queue and go to the another cinema or music hall to buy ticket to watch the same movie or listen the same music performance show. So, long time queue is one external time pressure environment to influence consumer's preference choice to the service provider, when they feel it has another service provider does not need them or these audiences need to spend same long time queue time to wait to buy the ticket in order to enjoy the service, e.g. listening music performance show, watching movie.
Introduction To Audience And Passenger Similar Short Time Satisfactory Psychology
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Author : Johnny Ch LOK
language : en
Publisher:
Release Date : 2021-05-23
Introduction To Audience And Passenger Similar Short Time Satisfactory Psychology written by Johnny Ch LOK and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-23 with categories.
How MTR can attract many passengers. On the commuter departure time choice of any reference point researching hand, the departure time decisions of communters are of fundamental importance of peak period MTR traffic congestion. However, whether on the demand side, MTR underground train congestion relief measures, such as MTR ticket fare to every terminal station needs to be charged cheaper fare or discount fare in the peak (busy) time every day. To aim to attract many passengers to choose to catch MTR Underground train public transportation tools, substitute to choose other public transportation tools in the peak time. Over the past decades, there have been very active research efforts in the departure time problem, both in econometric modeling and dynamic user equilibrium fields. Although, these works provide valuable insights into dynamic commuter decision making, they do not identify the commuters' response to gains and losses related to whole actual arrival time to reference points who may have relative. The appliability of the reference point hypothesis of prospect theory to the commuter's departure time decision making to obtain a better understanding of how departure time choice in MTR platform during their waiting underground train arrival time. However, every MTR underground train actual arrival time and deviation variables related to reference points ( gains and losses) are the key factors in the departure time choice model. How the MTR underground train of every communter's daily departure time decision can be modelled when the reference point hypothesis of prospect theory. The MTR underground train's schedule delay is defined as the difference between the preferred arrival time (PAT) and the actual arrival time (AT) for a given MTR communter. In a daily MTR commute, a commuter in the indifference band actual arrival time is an essential feature of MTR schedule study. Two reference points are the earliest acceptable arrival time and the work starting time for a given MTR platform waiting passengers. In psychological view point, prospect theory proposes that the displeasure of a loss is perceived or greater than the pleasure of a gain of the same attitude and therefore, the value function is stronger for losses than gains. To conclude, it seems that if MTR waiting passengers need not spend long time to wait underground train arrival in platform and it can provide seats to let them to sit down in the busy (peak) crowding time. It will make them to feel pleasure, even the MTR ticket fare is not fair and reasonable to charge higher fare to compare other kinds of public transportation tools fares. So the peak waiting time factor can influence the passengers to choose other kind of transportation tools to catch easily. Moreover, MTR's two reference points are the earliest role. Similarly a loss is observed when the MTR platform waiting commuter experiences or actual arrival time which is beyond that the MTR schedule time. Due to that a MTR waiting commuter is as an early side arrival of whose actual arrival time is earlier than whose preferred arrival time.
Handbook Of Consumer Psychology
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Author : Curtis P. Haugtvedt
language : en
Publisher: Psychology Press
Release Date : 2018-12-07
Handbook Of Consumer Psychology written by Curtis P. Haugtvedt and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-07 with Psychology categories.
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
The Psychological Facets Of Consumer Brand Relationship In The Digital World
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Author : Khalid Hussain
language : en
Publisher: Frontiers Media SA
Release Date : 2023-06-29
The Psychological Facets Of Consumer Brand Relationship In The Digital World written by Khalid Hussain and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-29 with Science categories.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.