Lebensmittelmarketing
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Marketing Nutrition
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Author : Brian Wansink
language : en
Publisher: University of Illinois Press
Release Date : 2010-10-01
Marketing Nutrition written by Brian Wansink and has been published by University of Illinois Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-01 with Health & Fitness categories.
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.
Adding Value Rle Marketing
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Author : Geoffrey Jones
language : en
Publisher: Routledge
Release Date : 2014-09-19
Adding Value Rle Marketing written by Geoffrey Jones and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-19 with Business & Economics categories.
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
Moving Your Brand Up The Food Chain
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Author : Patrick Nycz
language : en
Publisher: Dog Ear Publishing
Release Date : 2017-11-01
Moving Your Brand Up The Food Chain written by Patrick Nycz and has been published by Dog Ear Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-01 with Business & Economics categories.
The food industry is on the verge of a revolution, with smaller, local and regional food brands finding big potential for growth. The increasing influence of millennials on consumer tastes, the desire for products produced locally, and mistrust of big food companies open opportunities to small and medium-sized food companies. An experienced consumer packages goods marketer and his team have created a book to help navigate the looming volatility in the food industry. For instance, the U.S. Department of Agriculture predicts that the sales of locally produced foods, which reached $12 billion in 2014, will soar to $20 billion by 2019. A 2015 study by the Food Marketing Institute and the Grocery Manufacturers Association found that smaller and private food brand manufacturers grew 4 percent vs. the 25 biggest U.S. food and beverage manufacturers, who grew 1 percent between 2009 and 2013. Moving Your Brand Up the Food Chain offers practical tips to help local, small and emerging food brands compete against the big brands to grow their market share. Interviews and survey answers from industry professionals provide invaluable information. The book covers the retail buyer’s perspective, marketing, external market factors, brand development, packaging, brand management, strategic product development, and more. Such details are critical if local, smaller or regional food brands hope to grow their businesses and move up the food chain.
The Food Industry Wars
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Author : Ronald D. Michman
language : en
Publisher: Quorum Books
Release Date : 1998-06
The Food Industry Wars written by Ronald D. Michman and has been published by Quorum Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-06 with Business & Economics categories.
To improve competitiveness in the global marketplace, companies are reducing costs through outsourcing - the purchase of goods and services from suppliers. This text guides management in selecting the best sources - those that should raise performance, whether in-house or out.
Food Marketing
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Author : Joseph J. Belonax
language : en
Publisher:
Release Date : 1997
Food Marketing written by Joseph J. Belonax and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Food categories.
Behind Ethical Consumption
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Author : Gianluigi Guido
language : en
Publisher: Peter Lang
Release Date : 2009
Behind Ethical Consumption written by Gianluigi Guido and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
This book presents five related studies, each dealing with the issue of the motivations behind ethical choices of consumption and discussing their implications on marketing strategy. The fields of investigation range from organic food to genetically modified products, from bio-fuels to new low-emission transport technologies, the consumption of each of which has by its very nature a recognized ethical validity. On these themes, this volume offers a European point of view and, in particular, an Italian one, either extending studies undertaken in various countries, or proposing new and original lines of research into the antecedents of purchase intentions that have never before been explored.
The Sustainable Marketing Concept In European Smes
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Author : Edyta Rudawska
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-05-14
The Sustainable Marketing Concept In European Smes written by Edyta Rudawska and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-14 with Business & Economics categories.
The book provides knowledge of sustainable marketing tools in SMEs operating in the industry.
Marketing Food Brands
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Author : Ranga Chimhundu
language : en
Publisher: Springer
Release Date : 2018-05-10
Marketing Food Brands written by Ranga Chimhundu and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-10 with Business & Economics categories.
With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. The author illustrates the volatile nature of the relationship between the two types of brands as they compete and co-exist with each other on supermarket shelves. Topics such as brand and category management, product innovation, and consumer choice are discussed and supported with rich empirical case studies from countries around the world. Marketing and management scholars will find this new book an insightful read, as well as those generally interested in the worldwide phenomenon of private label brands.
Food Marketing
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Author : David J. Schaffner
language : en
Publisher:
Release Date : 1998
Food Marketing written by David J. Schaffner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Food categories.
International Marketing And Trade Of Quality Food Products
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Author : Alessandra Castellini
language : en
Publisher: BRILL
Release Date : 2023-09-04
International Marketing And Trade Of Quality Food Products written by Alessandra Castellini and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-04 with Business & Economics categories.
Due to increased purchasing power of certain consumer segments all over the world and the related growing demand for food specialties for differentiated goods in the international markets, agri-food trade and marketing is no longer focused on commodities only. Key concepts of 'Marketing', 'International Trade' and 'Quality' are taking the forefront in the scientific debate among agricultural economists dealing with agricultural and food products markets. The need for scientific knowledge about several aspects of marketing for quality food products is growing. The aim of this book is to link these key concepts together and consider connections, overlaps, contradictions and complementarities between them. This book contains peer-reviewed articles covering a range of studies on international marketing and trade for quality food products and is edited with the support of the BEAN-QUORUM project, funded by the European Union's Asia Link Programme. The topics covered by the studies range from geographical indications to organic food; from fair trade to functional food; from knowledge about quality requirements to the impact of the quest for quality. The geographical scope of the studies is broad and the perspectives vary including the consumer, the producer and the supply chain side. The focal interest of the studies also range from competitiveness, to policy, to potential demand. The book is of interest to researchers and practitioners in international food networks of all types.