Lenguajes Y Persuasi N Nuevas Creaciones Narrativas
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Lenguajes Y Persuasi N Nuevas Creaciones Narrativas
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Author : David Caldevilla Domínguez
language : es
Publisher: ACCI (Asociación Cultural y Científica Iberoamericana)
Release Date : 2015-07-02
Lenguajes Y Persuasi N Nuevas Creaciones Narrativas written by David Caldevilla Domínguez and has been published by ACCI (Asociación Cultural y Científica Iberoamericana) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-02 with Language Arts & Disciplines categories.
El presente libro, Lenguajes y persuasión: nuevas creaciones narrativas, supone un avance en las investigaciones relacionadas con la comunicación persuasiva y los nuevos modelos de expresión de la misma. Si bien toda comunicación, en su esencia, es persuasiva, en los presentes trabajos se destaca esta seña de identidad especializada en el mundo de las Relaciones Públicas, la publicidad y lo audiovisual en su conjunto. Las aportaciones son variadas, destacando en todas ellas el carácter aglutinativo de la función social de la comunicación, y en muchas de ellas, el vasto campo de la creación de eventos como punto de atracción para la nueva mercadotecnia. Este repaso por las distintas fórmulas de la comunicación, verdadera finalidad del libro, también aporta elementos para un nuevo análisis del fenómeno cinematográfico entendido como global al basarse en un lenguaje que muda en formas narrativas, pero no en su sustancia primordial: la imagen y el sonido. Por ello, como coordinador del presente texto, quisiera destacar no una contribución concreta, sino el tono general de las incluidas ya que se han abierto nuevos caminos para futuras investigaciones, en especial las que muestran una aplicación muy directa en el mundo mercantil y de la enseñanza. Así, hallamos trabajos que analizan y proponen mejoras en el campo de la enseñanza de lenguas a través de la publicidad, e incluso que modelizan el futuro de la mercadotecnia a partir de la imagen (activo intangible de las empresas que adquiere un valor paulatinamente mayor) generada en sus eventos. Incluso se aportan modelos funcionales en los casos de las OO.NN.GG. que sistemáticamente basan su visibilidad en este tipo de acciones de Relaciones Públicas. Como lo audiovisual forma parte consustancial del fenómeno comunicativo del siglo XXI, se han recopilado algunos trabajos sobre la obra de directores señeros en sus países (cine en su sentido más puro) y de programación de cadenas televi...
Lenguajes Y Persuasi N Nuevas Creaciones Narrativas
DOWNLOAD
Author : David Caldevilla Domínguez
language : es
Publisher: ACCI (Asociación Cultural y Científica Iberoamericana)
Release Date : 2015-07-02
Lenguajes Y Persuasi N Nuevas Creaciones Narrativas written by David Caldevilla Domínguez and has been published by ACCI (Asociación Cultural y Científica Iberoamericana) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-02 with Language Arts & Disciplines categories.
El presente libro, Lenguajes y persuasión: nuevas creaciones narrativas, supone un avance en las investigaciones relacionadas con la comunicación persuasiva y los nuevos modelos de expresión de la misma. Si bien toda comunicación, en su esencia, es persuasiva, en los presentes trabajos se destaca esta seña de identidad especializada en el mundo de las Relaciones Públicas, la publicidad y lo audiovisual en su conjunto. Las aportaciones son variadas, destacando en todas ellas el carácter aglutinativo de la función social de la comunicación, y en muchas de ellas, el vasto campo de la creación de eventos como punto de atracción para la nueva mercadotecnia. Este repaso por las distintas fórmulas de la comunicación, verdadera finalidad del libro, también aporta elementos para un nuevo análisis del fenómeno cinematográfico entendido como global al basarse en un lenguaje que muda en formas narrativas, pero no en su sustancia primordial: la imagen y el sonido. Por ello, como coordinador del presente texto, quisiera destacar no una contribución concreta, sino el tono general de las incluidas ya que se han abierto nuevos caminos para futuras investigaciones, en especial las que muestran una aplicación muy directa en el mundo mercantil y de la enseñanza. Así, hallamos trabajos que analizan y proponen mejoras en el campo de la enseñanza de lenguas a través de la publicidad, e incluso que modelizan el futuro de la mercadotecnia a partir de la imagen (activo intangible de las empresas que adquiere un valor paulatinamente mayor) generada en sus eventos. Incluso se aportan modelos funcionales en los casos de las OO.NN.GG. que sistemáticamente basan su visibilidad en este tipo de acciones de Relaciones Públicas. Como lo audiovisual forma parte consustancial del fenómeno comunicativo del siglo XXI, se han recopilado algunos trabajos sobre la obra de directores señeros en sus países (cine en su sentido más puro) y de programación de cadenas televi...
Media And Metamedia Management
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Author : Francisco Campos Freire
language : en
Publisher: Springer
Release Date : 2016-11-21
Media And Metamedia Management written by Francisco Campos Freire and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-21 with Technology & Engineering categories.
Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.
Do Humor
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Author : Constantino Pereira Martins
language : pt-BR
Publisher: Editora Dialética
Release Date : 2023-09-01
Do Humor written by Constantino Pereira Martins and has been published by Editora Dialética this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-01 with Social Science categories.
Esta proposta de investigação procura esclarecer o fenômeno do humor, das suas múltiplas derivações e consequências. Como forma global, procura-se esse esclarecimento através de diferentes análises filosóficas, acompanhadas dos respectivos problemas centrais aí envolvidos, na tentativa de identificar os elementos base do humor, bem como na análise de estudos de caso estético-políticos.
Re Imagining Change
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Author : Patrick Reinsborough
language : en
Publisher: PM Press
Release Date : 2017-10-01
Re Imagining Change written by Patrick Reinsborough and has been published by PM Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-01 with Political Science categories.
Re:Imagining Change provides resources, theory, hands-on tools, and illuminating case studies for the next generation of innovative change-makers. This unique book explores how culture, media, memes, and narrative intertwine with social change strategies, and offers practical methods to amplify progressive causes in the popular culture. Re:Imagining Change is an inspirational inside look at the trailblazing methodology developed by the Center for Story-based Strategy over fifteen years of their movement building partnerships. This practitioner’s guide is an impassioned call to innovate our strategies for confronting the escalating social and ecological crises of the twenty-first century. This new, expanded second edition includes updated examples from the frontlines of social movements and provides the reader with easy-to-use tools to change the stories they care about most.
The Aesthetics And Psychology Of The Cinema
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Author : Jean Mitry
language : en
Publisher: Indiana University Press
Release Date : 1997
The Aesthetics And Psychology Of The Cinema written by Jean Mitry and has been published by Indiana University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Performing Arts categories.
Mitry was driven to explain the "why," "what if," and "how come" experiences that resulted after the "wow" experience in cinema. His theory uses psychology and phenomenology to understand how cinema can elevate the viewer from the everyday world.
The Poetics Of Aristotle
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Author : Aristotle
language : en
Publisher: e-artnow
Release Date : 2020-04-09
The Poetics Of Aristotle written by Aristotle and has been published by e-artnow this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-09 with Philosophy categories.
The Poetics of Aristotle is the earliest surviving work of dramatic theory and first extant philosophical treatise to focus on literary theory. In it, Aristotle offers an account of what he calls "poetry". In this reflections Aristotle includes verse drama – comedy, tragedy, and the satyr play – as well as lyric poetry and epic poetry. The similarities and differences are being described in this work.
Dynamic Memory Revisited
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Author : Roger C. Schank
language : en
Publisher: Cambridge University Press
Release Date : 1999-08-28
Dynamic Memory Revisited written by Roger C. Schank and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-08-28 with Psychology categories.
Roger Schank's influential book, Dynamic Memory, described how computers could learn based upon what was known about how people learn. Since that book's publication in 1982, Dr Schank has turned his focus from artificial intelligence to human intelligence. Dynamic Memory Revisited contains the theory of learning presented in the original book, extending it to provide principles for teaching and learning. It includes Dr Schank's important theory of case-based reasoning and assesses the role of stories in human memory. In addition, it covers his ideas on non-conscious learning, indexing, and the cognitive structures that underlie learning by doing. Dynamic Memory Revisited is crucial reading for all who are concerned with education and school reform. It draws attention to how effective learning takes place and provides instruction for developing software that truly helps students learn.
Starting Drama Teaching
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Author : Mike Fleming
language : en
Publisher: Routledge
Release Date : 2017-06-14
Starting Drama Teaching written by Mike Fleming and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-14 with Drama categories.
Why teach drama? How can a newcomer teach drama successfully? How do we recognize quality in drama? Starting Drama Teaching is a comprehensive guide to the teaching of drama in schools. Exploring the aims and purposes of drama, it provides an insight into the theoretical perspectives that underpin practice alongside activities, example lesson plans and approaches to planning. Written in an accessible style, the book addresses such practical issues as setting up role play, how to inject depth into group drama, working with text, teaching playwriting, as well as common problems that arise in the drama classroom and how to avoid them. This fourth edition has been updated to reflect the latest educational thinking and developments in policy and includes: a new chapter on researching drama; an extra section on digital technology and drama; guidance on different approaches to drama; advice on how teachers can achieve and recognize quality work in drama; a discussion of drama concepts including applied theatre, ensemble and rehearsal approaches. Acting on the growing interest in drama both as a separate subject and as a teaching methodology, this book is full of sensible, practical advice for teachers using drama at all levels and in all kinds of different school contexts. Written by an internationally recognized leading name in drama education, this book is valuable reading for trainee teachers who are new to drama and teachers who wish to update and broaden their range.
Exploring Transmedia Journalism In The Digital Age
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Author : Gambarato, Renira Rampazzo
language : en
Publisher: IGI Global
Release Date : 2018-02-16
Exploring Transmedia Journalism In The Digital Age written by Gambarato, Renira Rampazzo and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-16 with Language Arts & Disciplines categories.
Since the advent of digitization, the conceptual confusion surrounding the semantic galaxy that comprises the media and journalism universes has increased. Journalism across several media platforms provides rapidly expanding content and audience engagement that assist in enhancing the journalistic experience. Exploring Transmedia Journalism in the Digital Age provides emerging research on multimedia journalism across various platforms and formats using digital technologies. While highlighting topics, such as immersive journalism, nonfictional narratives, and design practice, this book explores the theoretical and critical approaches to journalism through the lens of various technologies and media platforms. This book is an important resource for scholars, graduate and undergraduate students, and media professionals seeking current research on media expansion and participatory journalism.