Les Applications De La S Miotique La Communication Des Organisations
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Les Applications De La S Miotique La Communication Des Organisations
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Author : Andrea Catellani
language : fr
Publisher:
Release Date : 2012-10-11
Les Applications De La S Miotique La Communication Des Organisations written by Andrea Catellani and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-11 with categories.
Ces deux domaines complexes que sont la sémiotique-sémiologie et la recherche en communication des organisations présentent une certaine richesse de croisements, de figures d'échange et de rencontre, d'ailleurs plus ou moins internes au domaine de l'information et de la communication. D'un point de vue général, les organisations sont des "machines sémiotiques" à cause de leur incessante production de sens et de textualités, à l'intérieur comme vers l'extérieur. Cette production est nécessaire pour leur existence, bien avant les objectifs de "succès", réputation et efficacité auprès des publics et des parties prenantes. Les organisations sont même des "machines paresseuses", comme le disait Eco à propos des textes (1979), parce que l'interprétation des organisations, la "lecture" que les acteurs sociaux peuvent en faire, et donc au fond leur existence, est liée strictement à l'activité interprétative, sociale, politique, etc., des acteurs humains (sans oublier leur prothèses, interfaces et "adjuvants" non-humaines). L'analyse des organisations rend donc possible le croisement de la tradition sémiotique avec les SIC. Le développement des socio-sémiotiques est particulièrement intéressant pour les SIC, tout comme les évolutions de la sémio-pragmatique. Nous constatons en tout cas que, si des recherches sémiotiques sur les textualités et les pratiques des organisations existent, une véritable sémiotique de l'organisation reste peut-être encore à construire. Sera-t-il alors le rapprochement avec les SIC, et en particulier avec certaines approches "constitutives" de la communication organisante, à rendre plus facile cette naissance ? Nous imaginons ici donc un processus inverse, une fécondation de retour. Du point de vue des SIC, les apports sémiotiques seront toujours importants pour mieux saisir la dimension de la production et circulation du "sens" et des signes. Il ne s'agit pas du tout d'imposer un courant "textualiste" en SIC d'organisation, qui serait centré sur le texte (verbal) en contraposition aux courants plus "actionnistes" (centrés sur l'analyse de l'interaction et de l'action des acteurs). Nous soulignons que l'organisation entière, ses objets, ses interactions, et les actions de ses acteurs sont des objets possibles pour l'analyse sémiotique autant que les textualités plus traditionnelles. Il s'agit donc plutôt de montrer l'utilité d'une ouverture, d'une attention réciproque, et aussi de certaines fertilisations croisées au niveau conceptuel et méthodologique.
R Les Et Communications Dans Les Organisations
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Author : Alex Mucchielli
language : fr
Publisher: Esf Editeur
Release Date : 1991
R Les Et Communications Dans Les Organisations written by Alex Mucchielli and has been published by Esf Editeur this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with categories.
Approche Syst Mique Et Communicationnelle Des Organisations
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Author : Alex Mucchielli
language : fr
Publisher: FeniXX
Release Date : 1998-01-01T00:00:00+01:00
Approche Syst Mique Et Communicationnelle Des Organisations written by Alex Mucchielli and has been published by FeniXX this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-01-01T00:00:00+01:00 with Business & Economics categories.
L’approche systémique et communicationnelle des organisations consiste à expliciter et à analyser sous forme d’un modèle relationnel les principaux systèmes de communications rituels centrés sur les problèmes clés d’une organisation. Comme la lecture politique ou sociologique des organisations, elle propose aux chercheurs des concepts spécifiques, une méthodologie propre et une quasi-théorie qui se situe au même niveau que la théorie de la lutte pour le pouvoir de la sociologie des organisations. En effet, sur ce dernier point, on peut considérer que les concepts de « système relationnel », de « valeur émergente du système », de « négociation impossible sur des problèmes clés », « d’imbrication des jeux dans des métasystèmes réglés par des métajeux », fournissent une vision théorique de l’organisation du même degré de généralité que les concepts de « zones d’incertitude », de « maîtrise de ces zones », de « ressources » des acteurs et de « lutte pour le pouvoir » de la sociologie des organisations. En fait, l’approche systémique et communicationnelle généralise aux organisations l’approche interactionniste et systémique de l’école de Palo Alto. Elle permet aussi d’intégrer l’étude des jeux de l’analyse transactionnelle dans une modélisation systémique plus vaste. Elle permet également de revisiter les concepts de « style de management » pour proposer des « jeux managériaux typiques ». Elle renouvelle les études sur la manipulation, les contraintes et la liberté, le changement et la sécurité, la valeur professionnelle et la reconnaissance identitaire ainsi que les études sur le pouvoir dans les organisations. L’approche systémique et communicationnelle des organisations ouvre donc de nouvelles pistes de recherche en communication organisationnelle.
Semiotics Marketing And Communication
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Author : Jean-Marie Floch
language : en
Publisher: Palgrave Macmillan
Release Date : 2001-12-14
Semiotics Marketing And Communication written by Jean-Marie Floch and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-12-14 with Business & Economics categories.
Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Key semiotic concepts and principles are gradually introduced using real life studies.
Visual Identities
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Author : Jean-Marie Floch
language : en
Publisher: A&C Black
Release Date : 2001-01-01
Visual Identities written by Jean-Marie Floch and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-01-01 with Language Arts & Disciplines categories.
The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commerical signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commerical signs has tended to come from limited positions of identity politics and criticism (Marxism, feminism, etc). Floch manages to find a way between (and also outside) these traditions. In doing so he has produced a book which will interest industrial practitioners in advertising, marketing and design as well as students and academics in semiotics.
Systems Of Systems
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Author : Dominique Luzeaux
language : en
Publisher: John Wiley & Sons
Release Date : 2013-03-04
Systems Of Systems written by Dominique Luzeaux and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-04 with Technology & Engineering categories.
In recent years, the systems designed to support activity in the fields of banking, health, transportation, space, aeronautics, defense, etc. have become increasingly larger and more complex. With the growing maturity of information and communication technologies, systems have been interconnected within growing networks, yielding new capabilities and services through the combination of system functionalities. This has led to a further increasing complexity that has to be managed in order to take advantage of these system integrations. The book is divided into two parts. The first part addresses the concept and practical illustrations of a “system of systems” and is a multidisciplinary introduction to the notion of a “systems of systems” that is discussed extensively in the current scientific and technical literature. After a critical comparison of the different definitions and a range of various practical illustrations, this part provides answers to key questions such as what a system of systems is and how its complexity can be mastered. The second part, described as “systems-of-systems engineering: methods and tools”, focuses on both engineering and modeling, and standardization issues that are critical to deal with the key steps in systems of systems engineering: namely eliciting stakeholder needs, architecture optimization, integration of constituent systems, qualification, and utilization.
Human Anatomy And Physiology
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Author : Elaine N. Marieb
language : en
Publisher:
Release Date : 2011-07
Human Anatomy And Physiology written by Elaine N. Marieb and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07 with categories.
Intended for use with any A&P textbook, this best-selling laboratory manual features a wide variety of exercises and activities designed to meet the needs of any 2-semester anatomy & physiology laboratory course. Known for its thorough, clearly-written exercises, full-color art, and tear-out review sheets, this lab manual gives you a hands-on laboratory experience. This lab manual is available in four versions: Cat, Main, Pig, and Rat. This updated Laboratory Manual includes access to the new Practice Anatomy Lab(tm) 3.0 and new PhysioEx(tm) 9.0. It is also accompanied by MasteringA&P(tm), an online learning and assessment system proven to help students learn. In addition to providing you with access to PAL 3.0 and PhysioEx 9.0, MasteringA&P for Marieb's HAP Lab Manual also features art labeling activities for PAL 3.0 and PhysioEx 9.0. This package contains: PhysioEx 9.0: Laboratory Simulations in Physiology CD-ROM MasteringA&P Student Access Code Card Human Anatomy & Physiology Laboratory Manual, Rat Version
Point De Rep Re
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Author :
language : fr
Publisher:
Release Date : 2002
Point De Rep Re written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with French periodicals categories.
The Organizing Property Of Communication
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Author : François Cooren
language : en
Publisher: John Benjamins Publishing
Release Date : 2000-03-15
The Organizing Property Of Communication written by François Cooren and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-03-15 with Language Arts & Disciplines categories.
What is an organization? What are the building blocks that ultimately constitute this social form, so pervasive in our daily life? Like Augustine facing the problem of time, we all know what an organization is, but we seem unable to explain it. This book brings an original answer by mobilizing concepts traditionally reserved to linguistics, analytical philosophy, and semiotics. Based on Algirdas Julien Greimas’ semio-narrative model of action and Jacques Derrida’s concept of écriture, a reconceptualization of speech act theory is proposed in which communication is treated as an act of delegation where human and nonhuman agents are mobilized (texts, machines, employees, architectural elements, managers, etc.). Perfectly congruent with the last development of the sociology of translation developed by Michel Callon and Bruno Latour, this perspective illustrates the organizing property of communication through a process called ‘interactoriality’. Jacques Lacan used to say that the unconscious is structured like a language. This book shows that a social organization is structured like a narrative.
Media Education
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Author : David Buckingham
language : en
Publisher: John Wiley & Sons
Release Date : 2013-06-26
Media Education written by David Buckingham and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-26 with Education categories.
This book examines recent changes in media education and in young people’s lives, and provides an accessible set of principles on which the media curriculum should be based, with a clear rationale for pedagogic practice. David Buckingham is one of the leading international experts in the field - he has more than twenty years’ experience in media education as a teacher and researcher. This book takes account of recent changes both in the media and in young people’s lives, and provides an accessible and cogent set of principles on which the media curriculum should be based. Introduces the aims and methods of media education or 'media literacy'. Includes descriptions of teaching strategies and summaries of relevant research on classroom practice. Covers issues relating to contemporary social, political and technological developments.