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Les Business Mod Les Pour Le Commerce Mobile

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M Commerce

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Author : Jean-Eric Pelet
language : fr
Publisher: Pearson Education France
Release Date : 2014

M Commerce written by Jean-Eric Pelet and has been published by Pearson Education France this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Electronic commerce categories.

La 4e de couv. indique : "Arrivée de la 4G, explosion des ventes de smartphones et de tablettes... Le m-commerce, ou commerce sur mobile, est en passe de devenir un levier de croissance B2C essentiel. Que vous soyez distributeur, pure-player, acteur du web en quête de nouveaux canaux de diffusion, ou que vous cherchiez à gérer votre présence sur Internet, cet ouvrage est fait pour vous ! Êtes-vous prêt à gagner une place dans l'intimité du téléphone ou de la tablette de vos clients et prospects ? Connaissez-vous leurs principaux comportements de consommation ? Êtes-vous capable de planifier une campagne de mobile marketing qui saura les séduire ? À la fois feuille de route et guide technique, ce livre vous permettra de planifier et mettre au point une stratégie de m-commerce : marketing, ergonomie, systèmes d’information, conception et design... Il aborde tous les aspects nécessaires pour vous lancer ou consolider votre position. Vous découvrirez notamment comment accroître la portée d’une marque sur mobile, quels sont les indicateurs clés de performance et comment analyser le marché à partir de l’étude des usages"

Mobile Applications And Knowledge Advancements In E Business

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Author : Lee, In
language : en
Publisher: IGI Global
Release Date : 2012-08-31

Mobile Applications And Knowledge Advancements In E Business written by Lee, In and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-31 with Business & Economics categories.

"This book covers emerging e-business theories, architectures, and technologies that are emphasized to stimulate and disseminate cutting-edge information into research and business communities in a timely fashion"--Provided by publisher.

Research Anthology On E Commerce Adoption Models And Applications For Modern Business

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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2021-04-16

Research Anthology On E Commerce Adoption Models And Applications For Modern Business written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-16 with Business & Economics categories.

In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

Mobile Platforms Design And Apps For Social Commerce

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Author : Pelet, Jean-Éric
language : en
Publisher: IGI Global
Release Date : 2017-05-17

Mobile Platforms Design And Apps For Social Commerce written by Pelet, Jean-Éric and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-17 with Business & Economics categories.

While social interactions were once a personal endeavor, more contact is now done virtually. Mobile technologies are an ever-expanding area of research which can benefit users on the organizational level, as well as the personal level. Mobile Platforms, Design, and Apps for Social Commerce is a critical reference source that overviews the current state of personal digital technologies and experiences. Highlighting fascinating topics such as M-learning applications, social networks, mHealth applications and mobile MOOCs, this publication is designed for all academicians, students, professionals, and researchers that are interested in discovering more about how the use of mobile technologies can aid in human interaction.

Innovation Et Business Mod Les Digitaux

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Author : nicolas de beaulieu
language : fr
Publisher: nicolas de beaulieu
Release Date : 2020-11-17

Innovation Et Business Mod Les Digitaux written by nicolas de beaulieu and has been published by nicolas de beaulieu this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-17 with Computers categories.

Vous avez besoin d'innover ou vous reconvertir ? Vous mettre à jour en marketing digital ? vous avez un projet de start up ou de e.commerce ? Voici mes cours, qui vous donneront des conseils concrets et facile à utiliser. Ce livre contient aussi des exercices et études de cas. Je suis webdesigner et enseignant en digital et design dans des écoles de commerce. Avant j’ai été graphiste en agence de pub, et avant, journaliste. _SOMMAIRE__/ innovation, schéma pestel, design thinking, transformation digitale de l'offre la demande et l'entreprise. gestion de projet méthode agile. le concept de Disruption. Innovation par secteur : éducation santé urbain (smart city) e.sport environnement, immobilier et culture / le marché du luxe et du tourisme, face a l'innovation digitale. étude de cas de gucci saint laurent chanel dior booking expédia hilton air france et marriott définition de digital nomade, pure player, freelance, et statut d'auto-entrepreneur. les quatre business modèles digitaux : e.commerce : services et produits, marketplace box mobilité tourisme immobilier, / étude de cas de amazon, IAD, et booking Logiciels en ligne : Saas, BtoC, BtoB, CRM newsletter, création de site, divertissement éducation et néobanques. / Etude de cas de uber, google drive, spotify et zendesk big data : comparateurs réseaux sociaux e.tourisme, sport, santé, blogs influenceurs / Etude de cas de facebook, lesfurets et doctolib. Collaboratif : produits ou services, logement, petites annonces d'occasions, recyclage, réparation, financement, rencontres, ESS (économie sociale et solidaire) Wordpress, installer et utiliser un e.shop.

L Essentiel Du E Commerce

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Author : nicolas de beaulieu
language : fr
Publisher: nicolas de beaulieu
Release Date :

L Essentiel Du E Commerce written by nicolas de beaulieu and has been published by nicolas de beaulieu this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.

Multilingual Dictionary Of Knowledge Management

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Author : Otto Vollnhals
language : en
Publisher: Walter de Gruyter
Release Date : 2011-09-06

Multilingual Dictionary Of Knowledge Management written by Otto Vollnhals and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-06 with Business & Economics categories.

Digital preservation is an issue faced by practitioners in Ross Harveythe library and recordkeeping professions, yet most professionalshave little time to keep up with the latest techniquesand standards. This invaluable work provides a single-volume introduction to the principles, strategies and practices currently applied by librarians and recordkeepers to the preservation of digital information and will assist them to make informed decisions about the role of digital information in their care. The book is presented in four parts: Why do we preserve? What do we preserve? How do we preserve? and How do we manage digital preservation? Each part covers the area in detail and addresses current issues in a clear and informative manner. The terminology of the field is explained clearly throughout the book. Each chapter includes a range of case studies from institutionsat the forefront of digital object preservation. An index facilitates quick access. This book will be essential as a professional reference tool for all librarians, recordkeepers and archivists with preservation responsibilities as well as being a definitive source of information for the whole profession including students.

Commerce Business Daily

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Author :
language : en
Publisher:
Release Date : 1997-12-31

Commerce Business Daily written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-12-31 with Government purchasing categories.

Strat Gies Digitales

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Author : François Cazals
language : fr
Publisher: De Boeck Superieur
Release Date : 2018-05-22

Strat Gies Digitales written by François Cazals and has been published by De Boeck Superieur this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-22 with Business planning categories.

L'ouvrage dresse un panorama des grandes évolutions liées aux technologies et montre leurs impacts pour les individus et les organisations. Il présente en outre une méthodologie pour définir et déployer les initiatives digitales : la méthode des 6 C.

Mobiles Magazine

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Author :
language : fr
Publisher:
Release Date : 2001-01

Mobiles Magazine written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-01 with categories.

Mobiles magazine est depuis 1997 le magazine de référence en langue française sur les téléphones mobiles, avec plus de 15.000 pages publiées et 1.000 tests de produits depuis le n°1. Tous les mois, Mobiles magazine décrypte les tendances, teste les nouveaux modèles et apporte à ses lecteurs le meilleur des informations pratiques pour être à la pointe des usages et produits mobiles.

Les Business Mod Les Pour Le Commerce Mobile

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