Li Es De Marketing Pol Tico
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Marketing Pol Tico Y Comunicaci N
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Author : Philippe J. Maarek
language : es
Publisher:
Release Date : 1997
Marketing Pol Tico Y Comunicaci N written by Philippe J. Maarek and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Con demasiada frecuencia, los polticos y medios de comunicacin del mundo occidental se unen en una extraa alianza que a veces puede resultar perjudicial para ambos. Este fenmeno se ve agravado, por supuesto, por el hecho de que los dirigentes polticos acepten ser las marioneta de ciertas tertulias televisivas que ms bien parecen modernos circos romanos. Sea como fuere, los responsables del bien pblico deben adaptar sus formas de comunicacin a la evolucin de la sociedad, tarea a la que se aplica este libro con el fin de mostrar de qu manera pueden ayudarles la comunicacin global y el marketing poltico, a condicin, claro est, de que dominen todos sus resortes. El autor aborda la figura del poltico y su actividad proporcionando una amplia perspectiva sobre temas como las campaas para las elecciones o aquellas otras diseadas para mejorar su imagen y aumentar su popularidad entre el pblico. Y el resultado es un texto tan til para los estudiantes de ciencias de la comunicacin como para miembros de partidos polticos o cualquier otro lector que desee comprender mejor cmo se logra el triunfo en la batalla por el acceso al poder.
Consumer Behavior And Marketing Strategy
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Author : J. Paul Peter
language : en
Publisher: Irwin Professional Publishing
Release Date : 1996
Consumer Behavior And Marketing Strategy written by J. Paul Peter and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.
Chinese Big Business In Indonesia
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Author : Christian Chua
language : en
Publisher: Routledge
Release Date : 2008-02-14
Chinese Big Business In Indonesia written by Christian Chua and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-14 with Business & Economics categories.
The disintegration of Indonesia's New Order regime in 1998 and the fall of Soeharto put an end to the crude forms of centralised authoritarianism and economic protectionism that allowed large Chinese conglomerates to dom- inate Indonesia's private sector. Contrary to all expectations, most of the major capitalist groups, though damaged considerably by the Asian Crisis, managed to cope with the ensuing monumental political and economic changes, and now thrive again albeit within a new democratic environment. In this book Christian Chua assesses the state of capital before, during, and after the financial and political crisis of 1997/1998 and analyses the changing relationships between business and the state in Indonesia. Using a distinct perspective that combines cultural and structural approaches on Chinese big business with exclusive material derived from interviews with some of Indonesia’s major business leaders, Chua identifies the strategies employed by tycoons to adapt their corporations to the post-authoritarian regime and provides a unique insight into how state-business relationships in Indonesia have evolved since the crisis. Chinese Big Business in Indonesia is the first major analysis of capital in Indonesia since the fall of Soeharto, and will be of interest to graduate students and scholars of political economy, political sociology, economics and business administration as well as to practitioners having to do with Southeast Asian business and politics.
Deconstructing Development Discourse
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Author : Andrea Cornwall
language : en
Publisher: Practical Action Pub
Release Date : 2010
Deconstructing Development Discourse written by Andrea Cornwall and has been published by Practical Action Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Social Science categories.
Andrea Cornwall is Professor of Anthropology and Development in the School of Global Studies at the University of Sussex. --
Identity In Crossroad Civilisations
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Author : Erich Kolig
language : en
Publisher: Amsterdam University Press
Release Date : 2009
Identity In Crossroad Civilisations written by Erich Kolig and has been published by Amsterdam University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Political Science categories.
Deze bundel gaat over de vorming van identiteit door het samenspel van etniciteit, nationalisme en de effecten van globalisering. De essays in Crossroad Civilisations: Ethnicity, Nationalism and Globalism in Asia maken de gelaagdheid en de complexiteit hiervan duidelijk.
Rising Concentration In Asia Latin American Value Chains
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Author : Osvaldo Rosales
language : en
Publisher: UN
Release Date : 2015
Rising Concentration In Asia Latin American Value Chains written by Osvaldo Rosales and has been published by UN this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.
Dynamic Asia has overtaken the European Union as Latin America and the Caribbean's second largest export market, after the United States. However, the region's exports to Asia remain concentrated in few commodities involved a small number of large firms. This book explores the present and future scope for the participation of small and medium-sized enterprises (SMEs) in biregional trade and value chains and the measures that can be taken to make those chains more inclusive and sustainable. It encourages governments in Latin America to improve the business environment in order to encourage multinational firms to invest, upgrade and innovate in the region.
Coffee Biotechnology And Quality
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Author : T. Sera
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-04-17
Coffee Biotechnology And Quality written by T. Sera and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-17 with Science categories.
Coffee Biotechnology and Quality is a comprehensive volume containing 45 specialised chapters by internationally recognised experts. The book aims to provide a guide for those wishing to learn about recent advances in coffee cultivation and post-harvest technology. It provides a quantitative and rational approach to the major areas of coffee research, including breeding and cloning, tissue culture and genetics, pest control, post-harvest technology and bioconversion of coffee industry residues into commercially valuable products. The chapters review recent experimental work, allowing a conceptual framework for future research to be identified and developed. The book will be of interest to researchers and students involved in any area of coffee research. Consequently, plant breeders, microbiologists, biotechnologists and biochemical engineers will find the book to be a unique and invaluable guide.
Metaphor And Persuasion In Strategic Communication
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Author : Federica Ferrari
language : en
Publisher: Routledge
Release Date : 2018-10-22
Metaphor And Persuasion In Strategic Communication written by Federica Ferrari and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-22 with Language Arts & Disciplines categories.
This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book’s theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including those of George W. Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way. Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.
Advanced Theory And Practice In Sport Marketing
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Author : Eric C. Schwarz
language : en
Publisher: Routledge
Release Date : 2017-12-18
Advanced Theory And Practice In Sport Marketing written by Eric C. Schwarz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-18 with Business & Economics categories.
Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.
7 Ways
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Author : Jamie Oliver
language : en
Publisher: Penguin UK
Release Date : 2020-08-20
7 Ways written by Jamie Oliver and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-20 with Cooking categories.
INCLUDING RECIPES FROM JAMIE'S HIT CHANNEL 4 TV SHOW KEEP COOKING FAMILY FAVOURITES Make everyday meals more exciting with the No. 1 bestselling cookbook, featuring 120 exciting and tasty new recipes _______ Jamie has done his research to find out exactly what we, as a nation, love to eat. He's taken 18 of our favourite ingredients and created 7 new, easy and delicious ways to cook them. We're talking about those meal staples we pick up without thinking - chicken breast, salmon fillet, mince, eggs, potatoes, broccoli, mushrooms, to name but a few. Jamie will share 7 achievable, exciting and tasty ways to cook each of these hero foods, requiring minimal time, effort and a maximum of only 8 ingredients. Jamie's fun, delicious and nutritious recipes include: · Crispy Salmon Tacos · Prosciutto Pork Fillet · Pepper & Chicken Jalfrezi · Mushroom Cannelloni · Beef & Guinness Hotpot · Broccoli & Cheese Pierogi With everything from fakeaways and traybakes to family and freezer favourites, you'll find bags of inspiration to help you mix things up in the kitchen. Discover 7 Ways, the most straight-forward cookbook Jamie has ever written. _______ Readers can't stop cooking from Jamie's brilliant 7 Ways: 'The new 5 Ingredients!' · 'By far the best cook book I have ever bought' 'Might just be the best Jamie book ever' · 'The best book ever' 'One of Jamie's best ideas' · 'The best cook book I've owned' 'Best Jamie book ever' · 'My favourite Jamie Oliver book' _______ 'Easy, achievable and delicious; Oliver has created another fail-safe cookbook for families and those of us who are stretched for time' Daily Telegraph 'This is perfect for anyone stuck in a cookery rut and in need of some inspiration' Daily Mail 'Simple, affordable and delicious food designed for all the family' i 'Cooking dinner just got easier (and tastier) with Jamie's brilliant new book 7 Ways' Mail on Sunday