Metaphor And Persuasion In Strategic Communication
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Metaphor And Persuasion In Strategic Communication
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Author : Federica Ferrari
language : en
Publisher: Routledge
Release Date : 2018-10-10
Metaphor And Persuasion In Strategic Communication written by Federica Ferrari and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-10 with Language Arts & Disciplines categories.
This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book’s theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including those of George W. Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way. Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.
Quaderni Del Cirm Centro Interuniversitario Di Ricerca Sulle Metafore
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Author : Micaela Rossi
language : en
Publisher: tab edizioni
Release Date : 2021-12-30
Quaderni Del Cirm Centro Interuniversitario Di Ricerca Sulle Metafore written by Micaela Rossi and has been published by tab edizioni this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-30 with Language Arts & Disciplines categories.
Prodotto del nutrito e variegato gruppo di lavoro che costituisce il Centro Interuniversitario di Ricerca sulle Metafore (https://cirm.unige.it), i Quaderni del CIRM ne rispettano pienamente la natura eterogenea per provenienza disciplinare, interessi di ricerca, punto di vista sulla poliedricità dell’oggetto metaforico. In questo primo volume, accanto a saggi più focalizzati su aspetti teorici ed epistemologici, coesistono contributi centrati sui fenomeni che collegano metafora e argomentazione, così come analisi contrastive e traduttologiche e infine studi di caso in diverse tipologie testuali e discorsive. Altrettanto varia e significativa, la provenienza degli autori testimonia della vitalità di un progetto aperto ad approcci teorici e metodologici diversi.
The Language Of Crisis
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Author : Mimi Huang
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2020-07-15
The Language Of Crisis written by Mimi Huang and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-15 with Language Arts & Disciplines categories.
In times of crisis, how do people conceptualise and communicate their experiences through different forms and channels? How can original research in cognitive linguistics, discourse analysis and crisis studies advance our understanding of the ways in which we interact with and communicate about crisis events? In answering these questions, this volume examines the unique functions, features and applications of the metaphors and frames that emerge from and give shape to crisis-related discourses. The chapters in this volume present original concepts, approaches, authentic data and findings of crisis discourses in a wide range of organisational, political and personal contexts that affect a diverse body of language users and communities. This book will appeal to a broad readership in linguistics, sociological studies, cognitive sciences, crisis studies as well as language and communication researchers and practitioners.
Doing Politics
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Author : Michael Kranert
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2018-12-15
Doing Politics written by Michael Kranert and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-15 with Language Arts & Disciplines categories.
This edited volume explores the discursive, performative and mediated dimensions of contemporary political discourse. The strengths of the volume are manifold: it contains cutting edge interdisciplinary research on political discourses by international authors (UK, USA, Italy, Germany, Austria, Denmark) in political science, discourse linguistic and social interaction research. The contributions represent a wide range of methodological approaches to political discourse, analyzing a broad variety of genres, some of which have been less analyzed to-date, for example Wikipedia articles in combination with their discussion pages or the interaction between politicians and voters in the constituency office of a British Member of Parliament. The contributions also focus on political discourses of high and relevant topicality, such as EU membership of Britain, populism, migration and xenophobia, terrorism and narratives in international relations.
Monster Metaphors
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Author : Peter J. Adams
language : en
Publisher: Taylor & Francis
Release Date : 2023-05-11
Monster Metaphors written by Peter J. Adams and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-11 with Language Arts & Disciplines categories.
This book explores ways in which common metaphors can play a detrimental role in everyday life; how they can grow in outsized importance to dominate their respective terrains and push out alternative perspectives; and how forms of resistance might act to contain their dominance. The volume begins by unpacking the dynamics of metaphors, their power and influence and the ways in which they are bolstered by other rhetorical devices. Adams draws on four case studies to illustrate their destructive impact when they eclipse other points of view—the metaphor of mental illness; the metaphor of free-flowing markets; the metaphor of the mind as a mirror and the metaphor of men as naturally superior. Taken together, these examples prompt further reflection on the beneficiaries of these "monster metaphors" and how they promote such metaphors to serve their own interests but also on ways forward for challenging their dominance, strategies for preventing their rise and ways of creating space for alternatives. This book will be of interest to scholars interested in the study of metaphor, across such fields as linguistics, rhetoric and media studies.
Handbook Of Political Discourse
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Author : Piotr Cap
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-02-14
Handbook Of Political Discourse written by Piotr Cap and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-14 with Political Science categories.
Synthesising diverse research avenues for politics, discourse, and political discourse, this cutting-edge Handbook examines the formative traditions, current theoretical and methodological landscape, and genres and domains over which political discourse extends.
Towards A Very British Version Of The Culture Wars
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Author : Alma-Pierre Bonnet
language : en
Publisher: Taylor & Francis
Release Date : 2024-12-30
Towards A Very British Version Of The Culture Wars written by Alma-Pierre Bonnet and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-30 with Political Science categories.
This book examines the emergence and the political use of what has come to be known as “culture wars” in the United Kingdom. Adopting multidisciplinary perspectives, it investigates the ways in which cultural identities are used for political ends. The book bridges the conceptual and theoretical gap in fully understanding the so-called culture wars in a British context; as such, it envisages debates as part of a larger political project to gain popular support by tapping into voters’ sense of neglect by the political elite. Applying the concept of “national populism” as a binding conceptual framework for the book, a prestigious panel of international experts offer thorough analyses to show that not enough attention is being paid to what may be considered as an “escalation” of culture wars, and to how divisions have been accentuated by political elites to deliberately exacerbate them. This book will be of key interest to scholars, students and readers in British politics, populism studies, party politics, Conservative party politics and more broadly to European and Comparative politics.
Stylistic Approaches To Pop Culture
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Author : Christoph Schubert
language : en
Publisher: Taylor & Francis
Release Date : 2022-08-17
Stylistic Approaches To Pop Culture written by Christoph Schubert and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-17 with Language Arts & Disciplines categories.
This collection showcases the unique potential of stylistic approaches for better understanding the multifaceted nature of pop culture discourse. As its point of departure, the book takes the notion of pop culture as a phenomenon characterized by the interaction of linguistic signs with other modes such as imagery and music to examine a diverse range of genres through the lens of stylistics. Each section is grouped around thematic lines, looking at literary fiction, telecinematic discourse, music and lyrics, as well as cartoons and video games. The 12 chapters analyze different forms of media through five central strands of stylistics, from sociolinguistic, pragmatic, cognitive, multimodal, to corpus-based approaches. In drawing on these various stylistic frameworks and applying them across genres and modes, the contributions offer readers deeper insights into the role of scripted and performed language in social representation and identity construction, thereby highlighting the affordances of stylistics research in studying pop cultural texts. This volume is of particular interest to students and researchers in stylistics, linguistics, literary studies, media studies, and cultural studies.
Characterising Irony
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Author : Steven Pattison
language : en
Publisher: Taylor & Francis
Release Date : 2022-11-24
Characterising Irony written by Steven Pattison and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-24 with Language Arts & Disciplines categories.
This book offers a systematic, bottom-up account of irony across both everyday contexts and literary and linguistic texts, using an empirically rigorous approach in distinguishing between central irony, non-central ironies, and non-ironies and highlighting a new way forward for irony research. The volume considers the current landscape of irony, in which the term is used with increasing frequency with the knock-on effect of a loosening of its meaning. Pattison addresses this challenge by applying a systematic form of analysis, rooted in frameworks from pragmatics and complementary disciplines, to a database of over 500 irony candidates from a wide range of sources. The book uses these examples to illustrate the features of central ironies as well as the attributes used to differentiate between central ironies, non-central ironies, and non-ironies. These attributes are mapped across four key domains, including: difference and opposition; the role of context; how ironies are signaled; and speaker attitude and intention. Taken together, the volume puts forth a credible account for more clearly characterizing examples of irony and equips researchers with a comprehensive step-by-step method for undertaking future research. This book is key reading for scholars in stylistics, pragmatics, literary studies, and psycholinguistics.
Metaphor And Communication
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Author : Elisabetta Gola
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2016-02-24
Metaphor And Communication written by Elisabetta Gola and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-24 with Language Arts & Disciplines categories.
This collection of papers presents different views on metaphor in communication. The overall aim is to show that the communicative dimension of metaphor cannot be reduced to its conceptual and/or linguistic dimension. The volume addresses two main questions: does the communicative dimension of metaphor have specific features that differentiate it from its linguistic and cognitive dimensions? And how could these specific properties of communication change our understanding of the linguistic and cognitive dimensions of metaphor? The authors of the papers collected in this volume offer answers to these questions that raise new interests in metaphor and communication.