Metaphor And Communication
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Metaphor And Communication
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Author : Elisabetta Gola
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2016-02-24
Metaphor And Communication written by Elisabetta Gola and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-24 with Language Arts & Disciplines categories.
This collection of papers presents different views on metaphor in communication. The overall aim is to show that the communicative dimension of metaphor cannot be reduced to its conceptual and/or linguistic dimension. The volume addresses two main questions: does the communicative dimension of metaphor have specific features that differentiate it from its linguistic and cognitive dimensions? And how could these specific properties of communication change our understanding of the linguistic and cognitive dimensions of metaphor? The authors of the papers collected in this volume offer answers to these questions that raise new interests in metaphor and communication.
Metaphor In Use
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Author : Fiona MacArthur
language : en
Publisher: John Benjamins Publishing
Release Date : 2012
Metaphor In Use written by Fiona MacArthur and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Language Arts & Disciplines categories.
Metaphor is a fascinating phenomenon, but it is also complex and multi-faceted, varying in how it is manifested in different modes of expression, languages, cultures, or time-scales. How then can we reliably identify metaphors in different contexts? How does the language or culture of speakers and hearers affect the way metaphors are produced or interpreted? Are the methods employed to explore metaphors in one context applicable in others? The sixteen chapters that make up this volume offer not only detailed studies of the situated use of metaphor in language, gesture, and visuals around the world providing important insights into the different factors that produce variation but also careful explication and discussion of the methodological issues that arise when researchers approach metaphor in diverse 'real world' contexts. The book constitutes an important contribution to applied metaphor studies, and will prove an invaluable resource for the novice and experienced metaphor researcher alike.
Visual Metaphor
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Author : Gerard J. Steen
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2018-12-15
Visual Metaphor written by Gerard J. Steen and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-15 with Language Arts & Disciplines categories.
Metaphor has recently been reconceptualised as a fundamental part of the human conceptual system. It can hence be expressed in language but also in other modalities and media of communication, including gesture and body language, sound and music, and film and visuals. In spite of this theoretical landslide, however, the wide range of nonverbal metaphor and its processing has neither been empirically investigated on the same scale nor with the same rigour as metaphor in language. The overarching goal of this book is to report on the findings of a research program aimed at exploiting the vast cognitive linguistic and psycholinguistic expertise on metaphor in language for a new, behaviourally founded approach to the structure and processes of metaphor in one of these nonverbal manifestations, namely static visuals. The book presents concepts and methods for the identification and analysis of metaphor in document structure as well as new approaches to the study of visual metaphor processing. Its results are intended to further the development of an encompassing and robust cognitive-scientific theory of metaphor by including visual metaphor while also enriching our understanding of the communicative possibilities and effects of visual metaphor in multimodal discourse.
The Role Of Deliberate Metaphor In Communicating Knowledge In Academic Discourse
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Author : Anke Beger
language : en
Publisher: DASK ¿ Duisburger Arbeiten zur Sprach- und Kulturwissenschaft / Duisburg Papers on Research in Language and Culture
Release Date : 2019
The Role Of Deliberate Metaphor In Communicating Knowledge In Academic Discourse written by Anke Beger and has been published by DASK ¿ Duisburger Arbeiten zur Sprach- und Kulturwissenschaft / Duisburg Papers on Research in Language and Culture this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Communication in learning and scholarship categories.
This book features comprehensive qualitative metaphor analyses in US-American college lectures. The author shows that deliberate metaphors fulfill important communicative functions. However, the critical discussion of their identification and application demonstrates problems with 'deliberateness'.
Metaphor And Persuasion In Strategic Communication
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Author : Federica Ferrari
language : en
Publisher: Routledge
Release Date : 2018-10-10
Metaphor And Persuasion In Strategic Communication written by Federica Ferrari and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-10 with Language Arts & Disciplines categories.
This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book’s theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including those of George W. Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way. Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.
Metaphor In Communication Science And Education
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Author : Francesca Ervas
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2017-08-07
Metaphor In Communication Science And Education written by Francesca Ervas and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-07 with Language Arts & Disciplines categories.
This collection of papers presents some recent trends in metaphor studies that propose new directions of research on the embodied cognition perspective. The overall volume, in particular, shows how the embodied cognition still remains a relevant approach in a multidisciplinary research on the communicative side of metaphors, by focusing on both comprehension processes in science as well as learning processes in education.
Mixing Metaphor
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Author : Raymond W. Gibbs, Jr.
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2016-03-18
Mixing Metaphor written by Raymond W. Gibbs, Jr. and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-18 with Language Arts & Disciplines categories.
Mixing metaphors in speech, writing, and even gesture, is traditionally viewed as a sign of inconsistency in thought and language. Despite the prominence of mixed metaphors, there have been surprisingly few attempts to comprehensively explain why people mix their metaphors so frequently and in the particular ways they do. This volume brings together a distinguished group of linguists, psychologists and computer scientists, who tackle the issue of how and why mixed metaphors arise and what communicative purposes they may serve. These scholars, almost unanimously, argue that mixing metaphors is a natural consequence of common metaphorical thought processes, highlighting important complexities of the metaphorical mind. Mixing Metaphor, for the first time, offers new, critical empirical and theoretical insights on a topic that has long been ignored within interdisciplinary metaphor studies.
Political Language And Metaphor
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Author : Terrell Carver
language : en
Publisher: Routledge
Release Date : 2008-03-04
Political Language And Metaphor written by Terrell Carver and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-04 with Political Science categories.
Until a century ago, a metaphor was just a mere figure of speech, but since the development of discourse analysis a metaphor has become more than merely incidental to the content of the arguments or findings. Students and scholars in political studies know the importance of metaphors in electoral and policy-related politics, coming across metaphors that are, knowingly or unknowingly, influencing our perception of politics. This book is the first to develop new methodological approaches to understand and analyse the use of metaphor in political science and international relations. It does this by: Combining theory with case studies in order to advance substantive work in politics and international relations that focuses on metaphor Expands the range of empirical case studies that employ this category descriptively and also in explanatory logic Advances research that investigates the role of metaphor in empirical and discourse-based methodologies, thus building on results from other disciplines, notably linguistics and hermeneutic philosophy. This innovative study will be of interest to students and researchers of politics, international relations and communication studies.
The Routledge Handbook Of Metaphor And Language
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Author : Elena Semino
language : en
Publisher: Taylor & Francis
Release Date : 2016-11-03
The Routledge Handbook Of Metaphor And Language written by Elena Semino and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-03 with Foreign Language Study categories.
The Routledge Handbook of Language and Metaphor provides a comprehensive overview of state-of-the-art interdisciplinary research on metaphor and language, and maps out future directions of research and practice in a variety of contexts in this field.
Metaphor Wars
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Author : Raymond W. Gibbs
language : en
Publisher: Cambridge University Press
Release Date : 2017-05-04
Metaphor Wars written by Raymond W. Gibbs and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-04 with Language Arts & Disciplines categories.
The study of metaphor is now firmly established as a central topic within cognitive science and the humanities. This book explores the critical role that conceptual metaphors play in language, thought, cultural and expressive actions. It evaluates the arguments and evidence for and against conceptual metaphors across academic disciplines.