Metaphor And Communication
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Metaphor In Communication Science And Education
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Author : Francesca Ervas
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2017-08-07
Metaphor In Communication Science And Education written by Francesca Ervas and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-07 with Language Arts & Disciplines categories.
This collection of papers presents some recent trends in metaphor studies that propose new directions of research on the embodied cognition perspective. The overall volume, in particular, shows how the embodied cognition still remains a relevant approach in a multidisciplinary research on the communicative side of metaphors, by focusing on both comprehension processes in science as well as learning processes in education.
Metaphor And Communication
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Author : Elisabetta Gola
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2016-02-24
Metaphor And Communication written by Elisabetta Gola and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-24 with Language Arts & Disciplines categories.
This collection of papers presents different views on metaphor in communication. The overall aim is to show that the communicative dimension of metaphor cannot be reduced to its conceptual and/or linguistic dimension. The volume addresses two main questions: does the communicative dimension of metaphor have specific features that differentiate it from its linguistic and cognitive dimensions? And how could these specific properties of communication change our understanding of the linguistic and cognitive dimensions of metaphor? The authors of the papers collected in this volume offer answers to these questions that raise new interests in metaphor and communication.
Metaphor In Use
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Author : Fiona MacArthur
language : en
Publisher: John Benjamins Publishing
Release Date : 2012
Metaphor In Use written by Fiona MacArthur and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Language Arts & Disciplines categories.
Metaphor is a fascinating phenomenon, but it is also complex and multi-faceted, varying in how it is manifested in different modes of expression, languages, cultures, or time-scales. How then can we reliably identify metaphors in different contexts? How does the language or culture of speakers and hearers affect the way metaphors are produced or interpreted? Are the methods employed to explore metaphors in one context applicable in others? The sixteen chapters that make up this volume offer not only detailed studies of the situated use of metaphor in language, gesture, and visuals around the world providing important insights into the different factors that produce variation but also careful explication and discussion of the methodological issues that arise when researchers approach metaphor in diverse 'real world' contexts. The book constitutes an important contribution to applied metaphor studies, and will prove an invaluable resource for the novice and experienced metaphor researcher alike.
Metaphor In Communication Science And Education
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Author :
language : en
Publisher:
Release Date : 2017
Metaphor In Communication Science And Education written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
The Metaphor Compass
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Author : Marianna Bolognesi
language : en
Publisher: Taylor & Francis
Release Date : 2022-12-30
The Metaphor Compass written by Marianna Bolognesi and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-30 with Language Arts & Disciplines categories.
The Metaphor Compass: Directions for Metaphor Research in Language, Cognition, Communication, and Creativity provides a roadmap to navigate the recent findings and cutting-edge research conducted around the world on metaphor, focusing on the following four themes: Metaphor and Linguistic Diversity, Metaphor and Cognition, Metaphor and Communication, and Metaphor and Creativity. The research presented in this book employs a variety of empirical methods, ranging from neuroimaging to corpus analyses and from behavioral experimentation to computational modeling. Divided into four parts, it offers an array of pedagogical material including activities at the ends of the chapters to help the reader to consolidate the notions discussed in the chapter. This is a useful resource for students, researchers, and scholars of linguistics, communication, anthropology, psychology, and cognitive science looking to learn about figurative language and creativity.
Metaphor And Discourse
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Author : A. Musolff
language : en
Publisher: Springer
Release Date : 2009-03-26
Metaphor And Discourse written by A. Musolff and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-26 with Language Arts & Disciplines categories.
The contributors present a coherent collection of work on the functioning of metaphor in public discourse and related discourse areas from a broadly cognitive-linguistic background, providing a state-of-the-art overview of research on the discursive grounding of metaphor from a cognitive-linguistic perspective.
Motives For Metaphor In Scientific And Technical Communication
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Author : Timothy D Giles
language : en
Publisher: Routledge
Release Date : 2017-03-02
Motives For Metaphor In Scientific And Technical Communication written by Timothy D Giles and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with Psychology categories.
Examination of the work of scientific icons-Newton, Descartes, and others-reveals the metaphors and analogies that directed their research and explain their discoveries. Today, scientists tend to balk at the idea of their writing as rhetorical, much less metaphorical. How did this schism over metaphor occur in the scientific community? To establish that scientists should use metaphors to explain science to the public and need to be conscious of how metaphor can be useful to their research, this book examines the controversy over cloning and the lack of a metaphor to explain it to a public fearful of science's power.The disjunction between metaphor and science is traced to the dispensation of the Solar System Analogy in favor of a mathematical model. Arguing that mathematics is metaphorical, the author supports the idea of all language as metaphorical-unlike many rhetoricians and philosophers of science who have proclaimed all language as metaphorical but have allowed a distinction between a metaphorical use of language and a literal use.For technical communication pedagogy, the implications of this study suggest foregrounding metaphor in textbooks and in the classroom. Though many technical communication textbooks recommend metaphor as a rhetorical strategy, some advise avoiding it, and those that recommend it usually do so in a paragraph or two, with little direction for students on how to recognize metaphors or to how use them. This book provides the impetus for a change in the pedagogical approach to metaphor as a rhetorical tool with epistemological significance.
Multimodal Metaphor
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Author : Charles Forceville
language : en
Publisher: Walter de Gruyter
Release Date : 2009
Multimodal Metaphor written by Charles Forceville and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Language Arts & Disciplines categories.
Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include ad
Metaphor In Languages For Special Purposes
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Author : Susanne Richardt
language : en
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Release Date : 2005
Metaphor In Languages For Special Purposes written by Susanne Richardt and has been published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Langues de spécialité categories.
This work is a cognitive-linguistic investigation of metaphor in languages for special purposes (LSP). Metaphorization is (re-)defined as a transfer of mental schemata which are mapped from a familiar source domain to analogically structure a hard-to-grasp target domain. Metaphors are empirically evaluated in an investigation of academic writing as well as of popular-scientific texts in the domains of economics, medicine and computing. The empirical analysis provides evidence that even scientific reasoning recurs to metaphorical thinking as an information-processing strategy. Since metaphors appear to define the scientific paradigms which determine (but also constrain) the scope of scientific reasoning, the findings give rise to a discussion about the objectivity of science.
Metaphor And Intercultural Communication
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Author : Andreas Musolff
language : en
Publisher: Bloomsbury Publishing
Release Date : 2014-05-20
Metaphor And Intercultural Communication written by Andreas Musolff and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-20 with Language Arts & Disciplines categories.
Metaphor and Intercultural Communication examines in detail the dynamics of metaphor in interlingual contact, translation and globalization processes. Its case-studies, which combine methods of cognitive metaphor theory with those of corpus-based and discourse-oriented research, cover contact linguistic and cultural contacts between Chinese, English including Translational English and Aboriginal English, Greek, Kabyle, Romanian, Russian, Serbian, and Spanish. Part I introduces readers to practical and methodological problems of the intercultural transfer of metaphor through empirical (corpus-based and experimental) studies of translators' experiences and strategies in dealing with figurative language in a variety of contexts. Part II explores the universality-relativity dimension of cross- and intercultural metaphor on the basis of empirical data from various European and non-European cultures. Part III investigates the socio-economic and political consequences of figurative language use through case studies of communication between aboriginal and mainstream cultures, in the media, in political discourse and gender-related discourses. Special attention is paid to cases of miscommunication and of deliberate re- and counter-conceptualisation of clichés from one culture into another. The results open new perspectives on some of the basic assumptions of the 'classic' cognitive paradigm, e.g. regarding metaphor understanding, linguistic relativity and concept-construction.