Liderazgo Y Reputaci N

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Corporate Reputation

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Author : Ángel Alloza
language : en
Publisher: Editorial Almuzara
Release Date : 2013-06

Corporate Reputation written by Ángel Alloza and has been published by Editorial Almuzara this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06 with Business & Economics categories.

Reputation has become an essential strategic asset for companies. Those businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while at the same time, stakeholders of such companies demonstrate higher levels of satisfaction and loyalty towards the companies’ products and brands. Currently, corporate reputation is one of the most popular non-financial indicators used by organizations, both in the public and private sectors. This book is an in-depth investigation of the psychosocial nature of corporate reputation, and we invite the reader to join us on a journey of discovery. When reputation first appeared as a concept, it brought about promises and hopes. It was viewed as a solution capable of reconciling the interests of different stakeholders and making the whole organization stronger. However, this giant soon turned out to have feet of clay, as it was lacking in sufficient theoretical and methodological foundation. Nonetheless, when we step into the terra incognita of corporate intangible assets, we will understand that the vague idea of reputation is gradually acquiring a scientific form thanks to the development of measurement tools and models that lay a foundation for the long sought-after means of managing reputation.

Fundamentals Of Organizational Behavior

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Author : Andrew J. DuBrin
language : en
Publisher: Elsevier
Release Date : 2013-09-17

Fundamentals Of Organizational Behavior written by Andrew J. DuBrin and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-17 with Social Science categories.

Fundamentals of Organizational Behavior: An Applied Perspective, Second Edition examines the behavior of people in organizations. Topics covered range from political maneuvering in organizations (office politics) to the stresses facing people in managerial and professional positions. A conceptual framework for organizational behavior is presented, along with numerous case illustrations and examples from live organizational settings. This monograph consists of 14 chapters and opens with an introduction to organizational behavior and how it is influenced by principles of human behavior. The three main subareas or schools of management thought are discussed, together with the difference between knowledge work and non-knowledge work; how research and theory contribute to an understanding of organizational behavior; and the distinction between structure and process. The following chapters explore how the meaning of work relates to work motivation, as well as the link between work motivation and job performance; behavioral aspects of decision making; stresses in managerial and professional life; and political maneuvering in organizations. Small group behavior, leadership styles, and interpersonal communications are also considered, along with intergroup conflict and organizational effectiveness. This book will be of interest to students, managers, and staff specialists, as well as behavioral scientists and management theorists.

Giving Knowledge For Free The Emergence Of Open Educational Resources

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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2007-05-22

Giving Knowledge For Free The Emergence Of Open Educational Resources written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-22 with categories.

The report offers a comprehensive overview of the rapidly changing phenomenon of Open Educational Resources and the challenges it poses for higher education.

Wharton On Dynamic Competitive Strategy

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Author : George S. Day
language : en
Publisher: John Wiley & Sons
Release Date : 2004-08-13

Wharton On Dynamic Competitive Strategy written by George S. Day and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-13 with Business & Economics categories.

Die Wharton Business School ist die älteste Institution ihrer Art in Amerika und eine der bestangesehenen der Welt. Ein Expertenteam aus fünf verschiedenen Fachgebieten in Wharton diskutiert hier eine der wichtigsten Fragen für ein Unternehmen der Gegenwart - die Sicherung der Wettbewerbsfähigkeit. Neueste Konzepte kreativer Strategien werden vorgestellt.

Dynamics Of Competitive Strategy

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Author : Ken G. Smith
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1992-08-05

Dynamics Of Competitive Strategy written by Ken G. Smith and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-08-05 with Business & Economics categories.

This book focuses on the actions and reactions of companies as they interact with one another and strive for advantage. Using actual data and case studies from the highly competitive airline, high technology, insurance and banking industries, the authors develop an original communication-information model which provides an effective method to explain, measure and even predict the ways in which firms compete in the marketplace. The theoretical contributions presented are backed up by a wealth of data, case studies, examples and illustrations.

Creating Corporate Reputations

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Author : Grahame Dowling
language : en
Publisher: Oxford University Press on Demand
Release Date : 2002

Creating Corporate Reputations written by Grahame Dowling and has been published by Oxford University Press on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to proactively enhance their corporations' desired reputation. While many books concentrate on advertising or corporate identity asthe primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand. One of its key contributions is that it emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change. Drawing on more than fifteen years of academic research, executive seminars, and consultingexperience, Grahame Dowling suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company. He also describes how to avoid many of the traps that catch unwary managers who try to improve their company's desired reputation.

Programa Del Diploma Del Ib Oxford Ib Teor A Del Conocimiento Libro Del Alumno

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Author : Eileen Dombrowski
language : es
Publisher: Oxford University Press - Children
Release Date : 2015-12-03

Programa Del Diploma Del Ib Oxford Ib Teor A Del Conocimiento Libro Del Alumno written by Eileen Dombrowski and has been published by Oxford University Press - Children this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-03 with Philosophy categories.

Prepare a sus alumnos para que sean pensadores criticos con confianza en si mismos, capaces de asimilar y articular ideas complejas en el marco de contextos de la vida real. El enfoque basado en la indagacion impulsa activamente la formacion del pensamiento independiente y ayuda a los estudiantes a hacer conexiones entre ideas y marcos de conocimiento, a la vez que los estimula para que trasciendan los limites tradicionales de la Teoria del Conocimiento. Disenado totalmente segun el nuevo programa de estudios de 2013 y escrito por responsables de talleres de Teoria del Conocimiento del IB y expertos en el aprendizaje basado en la indagacion, este recurso incluye abundante material de ayuda directo del IB. Apoye a sus alumnos para que sean capaces de asimilar y articular con confianza ideas de orden superior a traves de un enfoque basado en la indagacion. La cobertura mas completa del enfoque y los marcos del programa de estudios de 2013, con material de apoyo directo del IB. Ayude a sus alumnos a establecer conexiones entre ideas y marcos de conocimiento que transcienden los limites curriculares. Apoye la progresion de los estudiantes hacia niveles que trascienden las fronteras tradicionales del aprendizaje de Teoria de Conocimiento, e impulselos a que expandan los limites de su comprension. Escrito por una experta en el aprendizaje basado en la indagacion y responsable de capacitacion en talleres de Teoria del Conocimiento del IB, con mas de 25 anos de experiencia en la ensenanza de Teoria del Conocimiento en colegios internacionales. Acceda facilmente a los contenidos del programa de estudios de 2013 a traves de una ruta de aprendizaje practica y directa. Impulse la adquisicion de habilidades mediante las numerosas practicas y actividades: los alumnos podran aplicar esas habilidades inmediatamente. Facilite las conexiones globales a contextos de la vida real y cuestiones de actualidad mundial con un enfoque eminentemente internacional.

Brand Culture

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Author : Jonathan Schroeder
language : en
Publisher: Routledge
Release Date : 2006-03-27

Brand Culture written by Jonathan Schroeder and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-27 with Business & Economics categories.

This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: the role of consumption brand management corporate branding branding ethics the role of advertising. This excellent text includes case studies of iconic international brands such as LEGO, Nokia and Ryanair, and analysis by leading researchers including John M.T. Balmer, Stephen Brown, Mary Jo Hatch, Jean-Noël Kapferer, Majken Schultz, and Richard Elliott. An outstanding collection, it will be a useful resource for all students and scholars interested in brands, consumers and the broader cultural landscape that surrounds them.

Corporate Reputation And Competitiveness

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Author : Rosa Chun
language : en
Publisher: Routledge
Release Date : 2005-09-29

Corporate Reputation And Competitiveness written by Rosa Chun and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09-29 with Business & Economics categories.

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.

Dynamics Of Competence Based Competition

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Author : Ron Sanchez
language : en
Publisher: Pergamon
Release Date : 1996

Dynamics Of Competence Based Competition written by Ron Sanchez and has been published by Pergamon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.

In order to integrate the various contributions to the book, the text has been carefully edited to ensure a consistent, carefully defined, and straightforward vocabulary. It will therefore appeal both to researchers and students for whom theoretical rigor is important, and to practising executives, managers and consultants who will welcome its clear applicability to their own experience.