Life Insurance Corporation Of India Marketing And Business
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Life Insurance Corporation Of India Marketing And Business
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Author : Jagdish Prasad Sharma
language : en
Publisher:
Release Date : 2010
Life Insurance Corporation Of India Marketing And Business written by Jagdish Prasad Sharma and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Insurance companies categories.
The present book is beautiful presentation of facts and figures relating to the business and marketing activities of the Life Insurance Corporation of India. In fact, the author has tried to display his knowledge and understanding about the various business activities of LIC of India. The book runs into tow hundred and odd parts and is divided into eight chapters in addition to appendices and bibliography. The first chapter examines the organisational and functioning aspects of the LIC of India. The second chapter pin points the various objectives of the LIC of India. The third chapter deals with the marketing policy whereas the insurance business activities have been highlighted in the fourth chapter. The fifth chapter underlines the services being provided to policy holders. The sixth chapter delineates the managerial and controlling system of LIC. Thte seventh chapter displays the trend to regional distribution and the last chapter contains the summary and conclusion. The book will be more useful for stakeholders and all those who are interested in marketing and business activities of Life Insurance.
Life Insurance Corporation Of India Marketing Management
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Author : Maha Narain Mishra
language : en
Publisher:
Release Date : 1991
Life Insurance Corporation Of India Marketing Management written by Maha Narain Mishra and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Insurance companies categories.
Study covers the period, 1972-1984.
Marketing Strategies Of Life Insurance Companies
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Author : Dr. Saurabh Bajpai
language : en
Publisher: Book Rivers
Release Date : 2022-07-15
Marketing Strategies Of Life Insurance Companies written by Dr. Saurabh Bajpai and has been published by Book Rivers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-15 with Business & Economics categories.
Life Insurance Corporation Of India
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Author : Sumninder Bawa
language : en
Publisher:
Release Date : 2007
Life Insurance Corporation Of India written by Sumninder Bawa and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Insurance companies categories.
Contents Include : Introduction; Life Insurance : Review Of Studies Made; Methodology For Analysis; Performance Evaluation Of Life Insurance Corporation Of India; Productivity Of Life Insurance Corporation Of India; Investment Portfolio Of Life Insurance Corporation Of India; Impact Of Privatisation On The Performance Of Life Insurance Corporation Of India; Conclusions.
Indian Life And Health Insurance Industry
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Author : Novi Dewan
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-08-29
Indian Life And Health Insurance Industry written by Novi Dewan and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-29 with Business & Economics categories.
Novi Dewan establishes a status quo of the Indian health and life insurance industry and discusses the best practices for various elements of the marketing mix. She complements secondary research with recent empirical data accentuating the emerging opportunities and challenges in the Indian Insurance Industry by using standardized interviews with opinion leaders and CEOs of several insurers.
Marketing Management Techniques Of The Life Insurance Corporation Of India
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Author : Hari Govind Mishra
language : en
Publisher:
Release Date : 2010
Marketing Management Techniques Of The Life Insurance Corporation Of India written by Hari Govind Mishra and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Insurance companies categories.
Trends And Opportunities In The Indian Life Insurance Industry
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Author : Aruna Panchumarthy
language : en
Publisher: LAP Lambert Academic Publishing
Release Date : 2013
Trends And Opportunities In The Indian Life Insurance Industry written by Aruna Panchumarthy and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
The trends and opportunities in the Indian life insurance industry are studied with the review of the organizational system of life insurance corporations of India. Thoroughly studied the product policies and pricing systems, analyzed the distribution systems and studied the opinions of the agents. This study examined the promotional programmes, internal marketing and elicit consumers' opinion. This study also identified the problems and suggested measures for the development of the life insurance corporation. Primary data and information were collected through two well-structured surveys by conducting personnel interviews from insurance consumers, insurance professionals, officials, agents and other persons who are connected with insurance business. Simple Statistical techniques were used in tabulation, analysis and interpretation of data.
Life Insurance Corporation Of India A Study Of Working And Performance Vol 1 Marketing Management
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Author : M N Mishra
language : en
Publisher:
Release Date : 1991
Life Insurance Corporation Of India A Study Of Working And Performance Vol 1 Marketing Management written by M N Mishra and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with categories.
Impact Of Privatization Policy And Fdi On Life Insurance Corporation Vis Vis Insurance Regulatory Authority Of India
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Author : Sukhvinder Singh Dari
language : en
Publisher: EduPedia Publications (P) Ltd
Release Date : 2014-09-03
Impact Of Privatization Policy And Fdi On Life Insurance Corporation Vis Vis Insurance Regulatory Authority Of India written by Sukhvinder Singh Dari and has been published by EduPedia Publications (P) Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-03 with categories.
Insurance business in India had taken step first in open competitive market then to nationalization. For almost four decades LIC has been the sole player with virtual monopoly in the Life Insurance Sector, it was in 1990,s government of India ventured into policy of liberalization and privatization and once again the insurance sector is back to privatize and liberalized market. Hence today most of the private players are giving competition to the public sector company, As private players entered in the market the market is booming in insurance sector with various products for attracting the attention of customer consequently by the year 2000-2001 , 12 players entered the life insurance sector .which will effect the performance of life insurance corporation .Thus the LIC had never faced any competition and at the same time had monopoly in the market, now has to compete with the private players,. It is therefore important to study the performance of Life Insurance Corporation after the entry of the private players and after adapting liberalize policy by the government therefore it becomes imperative to evaluate the performance of life insurance Corporation of India. The entry of private players in the market after adapting privatization by the government had effected in the performance of the life insurance sector, which is the key sector in the financial system Hence there is primary need to evaluate the performance of LIC and to study the need of privatization in Life Insurance Sector at the same time to study impact of private entrants in Insurance Sector, especially with regard to performance of life Insurance Corporation of India The broader objective of this study is to evaluate the role of privatization on the performance of LIC. Following are the specific objectives of this study; 1. To evaluate the performance of LIC 2. To study the need of privatization in Life Insurance Sector 3. To study impact of private entrants in Insurance Sector, Specially with regard to performance of life Insurance Corporation of India The suggestion and criticism for the improvement in the research are welcome.
The Lic Story
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Author : Kamalji Sahay
language : en
Publisher: Pan Macmillan
Release Date : 2018-09-20
The Lic Story written by Kamalji Sahay and has been published by Pan Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-20 with Business & Economics categories.
What does LIC stand for? Is it a security provider or a common man’s savings mobilizer? A mere money lender or a nation builder? Is it like any other PSU — an employment generator — or has it grown into the way of life of almost every Indian? LIC is all of these rolled into one! From being called the ‘Jewel in the Crown’ of India to being synonymous with the insurance industry, the Life Insurance Corporation, has made a place in every household of India. In more than 60 years LIC has not only gained the trust of the public but in its many ways, LIC is ahead of several global leaders in the insurance industry. The book, The LIC Story: Making of India’s Best-known Brand, is an account of this extra ordinary organization through the eyes of Kamalji Sahay who joined LIC as a young professional in 1977 and saw it sail through choppy waters for three decades when he served as their Executive Director. This book covers the details of the most significant events, people and operational dynamics which the author experienced across the remotest offices or even at the headquarters of LIC. Full of interesting anecdotes, The LIC Story takes us on a fascinating ride into this mighty organization from an insider’s perspective.
