Lighting Design For Commercial Portrait Photography
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Lighting Design For Commercial Portrait Photography
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Author : Jennifer Emery
language : en
Publisher: Amherst Media
Release Date : 2015-05-18
Lighting Design For Commercial Portrait Photography written by Jennifer Emery and has been published by Amherst Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-18 with Photography categories.
Effective commercial portraiture is heavily reliant on clean, crisp lighting looks that emphasize color, contrast, contours, and texture to allow viewers of magazines, newspapers, television, and movies to view a product or model/celebrity in a precise and predetermined way that suits the overall marketing campaign and leaves viewers with a specific, conscripted feeling about the product /person being shown. Crafting this type of polished lighting requires absolute proficiency with the tools of the trade, from flash, to beauty lights, to softboxes, to gobos and gels. It also requires thinking outside the box to create lighting with a “hook”—a certain quality that binds the look to the brand identity and can be carried out repeatedly across several advertising campaigns. Whether you are producing album cover art, lingerie shoots for an intimates catalog, or production stills for television shows or movies, Jennifer Emery will give you the technical and creative skill set you need to thrive artistically, work efficiently with models and set designers, and win repeat clients. Beginning with essential strategies for finding and casting talent, paying/trading with that talent, and creating an open dialogue throughout the directorial stages, Jennifer builds a solid foundation from which the artistic concept can spring forth. In the following chapters, she presents text and images that will instruct readers on creating numerous looks/projects, including: (1) Beauty lighting for beauty/cosmetics ads (2) High-Key Lighting for a magazine cover shoot, (3) Lighting groups for a movie/TV poster, (4) Sculpting light for boudoir/lingerie/swimsuit/nude photograph, (5) Working with speedlights/flash for editorial fashion and lifestyle shoots, and (6) Lighting exterior locations for high fashion and fashion editorial work. Armed with these skills, photographers will be able to approach any commercial lighting job with a repertoire of skills, an ability to overcome challenges, and the confidence needed to nail the shot every time.
Light And Shadow
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Author : Tony Corbell
language : en
Publisher: Amherst Media
Release Date : 2017-01-10
Light And Shadow written by Tony Corbell and has been published by Amherst Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-10 with Photography categories.
Studio lighting offers portrait photographers unlimited creative control. Mastering its use requires a specific skill set, however. Fortunately, portrait photography legend Tony Corbell is up to the task of showing readers how to harness its full power. He sets a foundation for mastering the use of strobes and continuous lighting sources (LEDs, tungsten lights, and fluorescent sources), creating effective lighting setups (with the aid of detailed, yet simple-to-understand diagrams), metering and adjusting the light, correcting color imbalances, softening harsh shadows, and more. He also introduces readers to the proper use of standard photographic modifiers -- softboxes, umbrellas, octoboxes, beauty dishes, and other tools -- so that they can sculpt their every portrait subject with incredibly flattering light. This book is filled with over 150 inspiring and instructive images from a true master of the craft. In these pages, readers will learn step-by-step instructions for mastering the many critical concepts one must understand to gain mastery over light. Armed with simple strategies for studio lighting, readers can repeatedly re-create Corbell's award-winning portrait lighting looks with their own clients.
50 Lighting Setups For Portrait Photographers
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Author : Steven H Begleiter
language : en
Publisher: Amherst Media
Release Date : 2014-12-26
50 Lighting Setups For Portrait Photographers written by Steven H Begleiter and has been published by Amherst Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-26 with Photography categories.
This cookbook-style guide to portrait lighting contains all the ingredients necessary for a successful photo shoot. With 60 two-page spreads highlighting the techniques used to create stunning portraits alongside the portraits themselves, aspiring photographers will have a clear sense of both the "how" and the "why" of good lighting. Difficult questions such as How can I downplay a double chin and dark shadows under the eyes? and How can I produce a soft, romantic feel in a woman's portrait? Are addressed and resolved in this no-nonsense guide to good lighting.
50 Portrait Lighting Techniques For Pictures That Sell
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Author : John Patrick Hart
language : en
Publisher:
Release Date : 1983
50 Portrait Lighting Techniques For Pictures That Sell written by John Patrick Hart and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Photography categories.
Whether you are a beginning photographer or a budding professional, you will find techniques to help in your photographic endeavors.
Lighting Design For Portrait Photography
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Author : Neil van Niekerk
language : en
Publisher: Amherst Media
Release Date : 2014-11-17
Lighting Design For Portrait Photography written by Neil van Niekerk and has been published by Amherst Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-17 with Photography categories.
Some photographers make portraits that we can’t take our eyes off of. These images create mood, evoke emotion, and pique our curiosity. They have that certain something that other portraits seem to lack. These rare images are memorable—the kind of shots that clients want and photographers strive to emulate. These portraits are technically precise and have style. Neil van Niekerk is a big name in the portrait and wedding photography industry. His masterful photographs get a reaction, and he’s devoted to helping others create compelling portraits for their clients. In this book, van Niekerk shows readers strategies for creating a wide range of portrait looks (romantic, fun, sweet, dramatic, glamorous, or moody) in lackluster, middle-of-nowhere locales, small home studios, big expanses, and even on rooftops. Starting with traditional lighting and posing strategies and moving through “spicier” varieties, he shows readers how integrating specialized lighting (rim lighting, backlighting, flare, and low-key lighting—using natural light and artificial sources) and compositional approaches (shallow depth of field, lens compression, and unorthodox perspectives) into their creative approach can allow them to take full creative control over their portrait-taking process so that they’re able to deliver incredible shots of their clients in any photographic conditions.
Light And Shadow
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Author :
language : en
Publisher: Amherst Media
Release Date : 2016-02-22
Light And Shadow written by and has been published by Amherst Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-22 with Photography categories.
Natural light portraiture is hugely popular. The light source is free, malleable, and available anywhere. Mastering its use requires a specific skill set, however. Fortunately, Tony Corbell is up to the task of showing readers how to harness its full power. He sets a foundation for mastering this powerful source, beginning with a discussion on how to set camera controls to ensure the right amount of light is allowed to strike the image sensor to create the portrait and how to read a histogram to ensure that a subject-appropriate (versus so-called “correct”) exposure results. Next, he moves on to discuss light quantity and quality and how each can be modified and manipulated to produce dimensional, lifelike portraits. Readers will learn techniques for using hard/soft light, working with window light, ensuring a proper white balance (so that colors in the scene are true-to-life in the final image), and adding or subtracting light to achieve the desired effect. Corbell’s images and instructions show readers how to produce the flattering, highly salable portraits they’re after—indoors and out.
Step By Step Lighting For Outdoor Portrait Photography
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Author : Jeff Smith
language : en
Publisher: Amherst Media
Release Date : 2014-04-15
Step By Step Lighting For Outdoor Portrait Photography written by Jeff Smith and has been published by Amherst Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-15 with Photography categories.
There are many aspects to professional photography: composition, camera angles, exposure, color balance, posing, and lighting— just to name a few. However, while each of these aspects of photography is important in the creation of a professional portrait, lighting presents a special challenge that is part art and part science. When the two come together effectively, the results are stunning; when any one aspect of the recipe falls short, the result is a poor exposure or a downright unflattering look. On the artistic side of the scale, lighting is one of the primary tools for setting the mood of the portrait. It can communicate a sense of bright, airy ease or sharp, dramatic tension—or anything in between. Determining what look is right for the client (and for their intended use of the resulting portraits) is a key decision. From there, the photographer can begin to use light to sculpt the subject’s features, minimizing problem areas or accentuating the subject’s best features through the selection of light modifiers and the positioning of the lights themselves. Moving to the technical side, outdoor lighting present particular challenges—but also some significant advantages. Outdoors, photographers shoot at least partially with natural light. While this is (most of the day) an abundant light source, it is largely out of the control of the photographer. The light can change from moment to moment as clouds pass between the earth and sun. It also changes continually throughout the day as the sun moves across the sky. Since he can’t completely control the light, the photographer must be prepared to adapt his subject’s pose and position to create flattering results with the light as-is. Alternately, the photographer can “tweak” the lighting by augmenting the sunlight with flash or reflectors—or even softening it, using scrim or other diffusers. (Of course, this leaves another major concern: the background. Even if the light on the subject can be perfected, rarely can the photographer also control the light on an area as large as the background—making it a major concern in the process of posing and lighting.) So, given all this, why would any photographer choose to make portraits outside? One advantage is that the lighting and scenes are free—making outdoor photography a great starting point for those entering the field. Even established studios, however, have found that clients simply like the natural, timeless look of outdoor portraits. This makes them strong sellers. Additionally, most portrait subjects are more at ease in natural light than when seated in front of bright, noisy studio-flash units—and relaxed subjects translate into better expressions, and better overall portraits. In this book, Smith takes you through the process or lighting outdoor portraits from start to finish, covering both the artistic and technical aspects of achieving success. Short one- or two-page lessons are amply illustrated to guide the reader through each phase. In many cases, before and after images—or image sequences showing variations and alternative approaches—are presented to facilitate learning. Readers are encouraged to have this book with them during practice sessions and work on replicating or refining the provided examples, creating a self-study course in the art of lighting for outdoor portrait photography.
Cheap Tricks
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Author :
language : en
Publisher: Amherst Media
Release Date : 2016-03-21
Cheap Tricks written by and has been published by Amherst Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-21 with Photography categories.
What do a dog leash, shower curtains, and mylar gift wrap have in common? They—along with countless other surprising everyday objects—can all be used to construct implements that will help you build your arsenal of photographic tools and accessories without breaking your budget. In this book, seasoned author, lecturer, and commercial and portrait photographer Christopher Grey shows you how to construct a host of light modifiers, from diffusers to gobos to reflectors, to snoots, to cookies; repurpose multiple elements as high-style backdrops and even build some fabulous accessories—from a lens stabilizer for low-light shots (this is where that dog leash will come in handy) to light tents for small product shots. The “hacks” in this book will inspire you to get to work, and they will amp up your creativity, but there’s more. Grey shares his secrets for using your existing lighting equipment to create exquisite effects.
Master Lighting Guide For Portrait Photographers
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Author :
language : en
Publisher: Amherst Media
Release Date : 2014-04-15
Master Lighting Guide For Portrait Photographers written by and has been published by Amherst Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-15 with Photography categories.
Light, vibrant and malleable, is the greatest tool at the disposal of portrait photographers. In this acclaimed book—with over 50,000 copies in print—Christopher Grey walks you through studio portrait lighting from start to finish. Dozens of image sequences and before/after pairings show you precisely how each change of light position and modifier affects the look of the lighting on the subject. From classic portrait lighting patterns to unexpected but powerful looks, Grey teaches you everything you need to know to control light effectively. Armed with these powerful skills, you’ll be able to create portraits that are more flattering, more marketable, and more creative.
Location Lighting Handbook For Portrait Photographers
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Author : Stephanie Zettl
language : en
Publisher: Amherst Media
Release Date : 2015-10-01
Location Lighting Handbook For Portrait Photographers written by Stephanie Zettl and has been published by Amherst Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-01 with Photography categories.
On-location photographers are faced with ever-changing lighting conditions due to the time of day, the weather, or the surroundings, and this book explores how to evaluate, use, and shape the available light to get the best results in any situation. The book begins by showing photographers how to assess available light and exposure, providing information on the quality and characteristics of light and the necessary tools and techniques for measuring them. The guide then focuses on portable lighting solutions that a single photographer can use—with minimal or no assistance—to customize the given light, from on-camera flashes and monolights with battery packs to umbrellas, soft boxes, and LED video lights. Numerous examples of difficult lighting situations are offered, as well as the progression of different light sources used—both correctly and incorrectly—to capture the final photograph.