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Liquor Advertising

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Alcohol Advertising And Young People S Drinking

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Author : B. Gunter
language : en
Publisher: Springer
Release Date : 2010-10-13

Alcohol Advertising And Young People S Drinking written by B. Gunter and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-13 with Political Science categories.

There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol by its producers as an important causal factor. This has led to calls for tougher regulation of alcohol marketing, including restrictions on where it can occur and the form it is allowed to take. Empirical research evidence, often emanating from government funded enquiries and endorsed by health lobbies, has been cited in support of an allegedly primary role played by advertising in triggering interest in and the onset of alcohol consumption among young people and in encouraging regular and heavy drinking. Close examination of this evidence, however, reveals that the research is not always as cut and dried as it may first appear. Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought. This book sets out a review and critique of the evidence on alcohol advertising and marketing effects on young people and considers this evidence in relation to codes of advertising and marketing practice.

Drink Talking

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Author : Penny Dade
language : en
Publisher:
Release Date : 2008

Drink Talking written by Penny Dade and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.

"Drink Talking traces the fascinating history of alcohol advertising during the twentieth century and analyses the changing patterns of consumption of the British drinker. The most famous and evocative advertising campaigns are revisited alongside many less well-known but equally fascinating images. The book traces changing tastes in alcoholic drinks and examines the influence of advertising on social behaviour. From Guinness to Smirnoff, via Babycham and Cinzano, British drinking habits are revealed and illuminated through illustrations of the most memorable advertisements in full colour. Each chapter covers a decade of the twentieth century up to the beginning of the twenty-first, when the demand for tighter regulations on alcohol advertising and internet competition have both had a significant impact on printed advertisements."--BOOK JACKET.

Liquor Marketing And Liquor Advertising

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Author : Henry Bretzfield
language : en
Publisher:
Release Date : 1955

Liquor Marketing And Liquor Advertising written by Henry Bretzfield and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1955 with Advertising categories.

Liquor Advertising Over Radio And Television

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Author : United States. Congress. Senate. Committee on interstae and foreign commerce
language : en
Publisher:
Release Date : 1952

Liquor Advertising Over Radio And Television written by United States. Congress. Senate. Committee on interstae and foreign commerce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1952 with categories.

Alcohol Advertising

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Author : United States. Congress. Senate. Committee on Labor and Human Resources. Subcommittee on Children, Family, Drugs and Alcoholism
language : en
Publisher:
Release Date : 1985

Alcohol Advertising written by United States. Congress. Senate. Committee on Labor and Human Resources. Subcommittee on Children, Family, Drugs and Alcoholism and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Advertising categories.

Liquor Advertising

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Author : United States. Congress. Senate. Committee on Interstate and Foreign Commerce
language : en
Publisher:
Release Date : 1956

Liquor Advertising written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1956 with Advertising categories.

Considers legislation to prohibit all interstate liquor advertising, including radio and TV advertising.

Report Of The Review Panel On Liquor Advertising On Radio And Television

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Author : New Zealand. Review Panel on Liquor Advertising on Radio and Television
language : en
Publisher:
Release Date : 2003

Report Of The Review Panel On Liquor Advertising On Radio And Television written by New Zealand. Review Panel on Liquor Advertising on Radio and Television and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.

Liquor Advertising

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