Longitudinal Models In Marketing
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Longitudinal Models In Marketing
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Author : Vasudevan Sundararajan
language : en
Publisher:
Release Date : 2024-03-27
Longitudinal Models In Marketing written by Vasudevan Sundararajan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-27 with Education categories.
Longitudinal models play a very important role in marketing model building, and there are some occasions when market research is conducted every day of the year. These longitudinal models can be useful to marketing managers to make many informed and important decisions for optimal allocation of resources to marketing mix variables. In particular, we cover three major applications of these principles adhering to Advertising tracking monitors, Brand Equity monitors, and sales promotion monitors. We introduce the reader to the basic principles and theory of econometrics in model building for analyzing sales and market share variables about marketing spending. Different functional forms are discussed in the book. And the readers are encouraged to use these functional forms to model the three monitors mentioned above. This book is targeted towards second-year MBA students and marketing/brand managers in companies to derive insights about the markets and competitors. This is followed up with different tools for forecasting companies' sales and market share. This book is useful for managers in durables and fast-moving consumer goods industries. This book addresses the need for when and where to make insights about marketing mix variables through econometric models. The author has 32 years of industry experience and is an expert in marketing models. The author has a Ph.D. in marketing from Purdue University. The book elucidates these theories without using complicated mathematical equations in simple-to-understand verbal models of complicated equations.
Longitudinal Models In Marketing
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Author : Vasudevan Sundararajan
language : en
Publisher: Blue Rose Publishers
Release Date : 2023-07-13
Longitudinal Models In Marketing written by Vasudevan Sundararajan and has been published by Blue Rose Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-13 with Education categories.
Longitudinal models play a very important role in marketing model building, and there are some occasions when market research is conducted every day of the year. These longitudinal models can be useful to marketing managers to make many informed and important decisions for optimal allocation of resources to marketing mix variables. In particular, we cover three major applications of these principles adhering to Advertising tracking monitors, Brand Equity monitors, and sales promotion monitors. We introduce the reader to the basic principles and theory of econometrics in model building for analyzing sales and market share variables about marketing spending. Different functional forms are discussed in the book. And the readers are encouraged to use these functional forms to model the three monitors mentioned above. This book is targeted towards second-year MBA students and marketing/brand managers in companies to derive insights about the markets and competitors. This is followed up with different tools for forecasting companies' sales and market share. This book is useful for managers in durables and fast-moving consumer goods industries. This book addresses the need for when and where to make insights about marketing mix variables through econometric models. The author has 32 years of industry experience and is an expert in marketing models. The author has a Ph.D. in marketing from Purdue University. The book elucidates these theories without using complicated mathematical equations in simple-to-understand verbal models of complicated equations.
Longitudinal Analysis
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Author : Lesa Hoffman
language : en
Publisher: Routledge
Release Date : 2015-01-30
Longitudinal Analysis written by Lesa Hoffman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-30 with Psychology categories.
Longitudinal Analysis provides an accessible, application-oriented treatment of introductory and advanced linear models for within-person fluctuation and change. Organized by research design and data type, the text uses in-depth examples to provide a complete description of the model-building process. The core longitudinal models and their extensions are presented within a multilevel modeling framework, paying careful attention to the modeling concerns that are unique to longitudinal data. Written in a conversational style, the text provides verbal and visual interpretation of model equations to aid in their translation to empirical research results. Overviews and summaries, boldfaced key terms, and review questions will help readers synthesize the key concepts in each chapter. Written for non-mathematically-oriented readers, this text features: A description of the data manipulation steps required prior to model estimation so readers can more easily apply the steps to their own data An emphasis on how the terminology, interpretation, and estimation of familiar general linear models relates to those of more complex models for longitudinal data Integrated model comparisons, effect sizes, and statistical inference in each example to strengthen readers’ understanding of the overall model-building process Sample results sections for each example to provide useful templates for published reports Examples using both real and simulated data in the text, along with syntax and output for SPSS, SAS, STATA, and Mplus at www.PilesOfVariance.com to help readers apply the models to their own data The book opens with the building blocks of longitudinal analysis—general ideas, the general linear model for between-person analysis, and between- and within-person models for the variance and the options within repeated measures analysis of variance. Section 2 introduces unconditional longitudinal models including alternative covariance structure models to describe within-person fluctuation over time and random effects models for within-person change. Conditional longitudinal models are presented in section 3, including both time-invariant and time-varying predictors. Section 4 reviews advanced applications, including alternative metrics of time in accelerated longitudinal designs, three-level models for multiple dimensions of within-person time, the analysis of individuals in groups over time, and repeated measures designs not involving time. The book concludes with additional considerations and future directions, including an overview of sample size planning and other model extensions for non-normal outcomes and intensive longitudinal data. Class-tested at the University of Nebraska-Lincoln and in intensive summer workshops, this is an ideal text for graduate-level courses on longitudinal analysis or general multilevel modeling taught in psychology, human development and family studies, education, business, and other behavioral, social, and health sciences. The book’s accessible approach will also help those trying to learn on their own. Only familiarity with general linear models (regression, analysis of variance) is needed for this text.
Longitudinal Analysis
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Author : Peter D. Bennett
language : en
Publisher:
Release Date : 1965
Longitudinal Analysis written by Peter D. Bennett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with Economic development categories.
Longitudinal Analysis Of Labor Market Data
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Author : James J. Heckman
language : en
Publisher: Cambridge University Press
Release Date : 2008-10-30
Longitudinal Analysis Of Labor Market Data written by James J. Heckman and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-30 with Business & Economics categories.
Longitudinal Analysis of Labor Market Data presents a set of papers by leading scholars on methods for analysing the longitudinal data that is available on numerous topics of interest to social scientists. Because many sources of longitudinal data record labour market phenomena such as unemployment, labour supply, earnings mobility, job turnover and participation in training programmes, all of the papers collected in this volume focus on models of the labour market. The main methodological points, however, are more general and apply to such diverse areas as demography, life science analysis and training evaluation, to name only a few, potential avenues of application. The book contains important methodological contributions to the emerging field of longitudinal analysis and is of interest to a wide range of social scientists.
Modeling Longitudinal Data
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Author : Robert E. Weiss
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-12-06
Modeling Longitudinal Data written by Robert E. Weiss and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-06 with Medical categories.
The book features many figures and tables illustrating longitudinal data and numerous homework problems. The associated web site contains many longitudinal data sets, examples of computer code, and labs to re-enforce the material. Weiss emphasizes continuous data rather than discrete data, graphical and covariance methods, and generalizations of regression rather than generalizations of analysis of variance.
An Introduction To Longitudinal Research
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Author : Elisabetta Ruspini
language : en
Publisher: Routledge
Release Date : 2003-09-02
An Introduction To Longitudinal Research written by Elisabetta Ruspini and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Social Science categories.
One of the major changes in the social science research landscape in recent years has been the introduction of computerised panel surveys in Europe and the US which make longitudinal data widely available to graduate students for the first time. Elisabetta Ruspini here provides a concise yet comprehensive introduction to the issues involved in this kind of research. This book: * Defines the concept of longitudinal research * Gives guidance on sources of longitudinal data in Europe and the US and their strengths and weaknesses * Discusses the choices that need to be made in this kind of research - for instance the advantages and disadvantages of certain types of research data and of different types of analysis * Highlights some of the problems involved, e.g. the issue of comparability within longitudinal research
Staying The Consumption Course
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Author : Benjamin Krischan Schulte
language : en
Publisher: Springer
Release Date : 2015-01-29
Staying The Consumption Course written by Benjamin Krischan Schulte and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-29 with Business & Economics categories.
Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author ́s findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment. The phenomenon has relevance for researchers and practitioners in complex service relationships, where lock-in was found to be a likely occurrence but difficult to grasp.
The Sage Handbook Of Multilevel Modeling
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Author : Marc A. Scott
language : en
Publisher: SAGE
Release Date : 2013-08-31
The Sage Handbook Of Multilevel Modeling written by Marc A. Scott and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-31 with Social Science categories.
In this important new Handbook, the editors have gathered together a range of leading contributors to introduce the theory and practice of multilevel modeling. The Handbook establishes the connections in multilevel modeling, bringing together leading experts from around the world to provide a roadmap for applied researchers linking theory and practice, as well as a unique arsenal of state-of-the-art tools. It forges vital connections that cross traditional disciplinary divides and introduces best practice in the field. Part I establishes the framework for estimation and inference, including chapters dedicated to notation, model selection, fixed and random effects, and causal inference. Part II develops variations and extensions, such as nonlinear, semiparametric and latent class models. Part III includes discussion of missing data and robust methods, assessment of fit and software. Part IV consists of exemplary modeling and data analyses written by methodologists working in specific disciplines. Combining practical pieces with overviews of the field, this Handbook is essential reading for any student or researcher looking to apply multilevel techniques in their own research.
Modeling Dynamic Relations Among Marketing And Performance Metrics
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Author : Koen Pauwels
language : en
Publisher:
Release Date : 2019
Modeling Dynamic Relations Among Marketing And Performance Metrics written by Koen Pauwels and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Marketing categories.
Marketing and performance data often include measures repeated over time. Time-series models are uniquely suited to capture the time dependence of both a criterion variable and predictor variables, and how they relate to each other over time. The objective of this monograph is to give you a foundation in these models and to enable you to apply them to your own research domain of interest. To this end, we will discuss both the underlying perspectives and differences between alternative models, and the practical issues with testing, model choice, model estimation and interpretation common in empirical research. This combination of marketing phenomena and modeling philosophy sets this work apart from previous treatments on the broader topic of econometrics and time series analysis in marketing.