M Glichkeiten Und Grenzen Effektiver Internationaler Werbegestaltung Im Internet
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M Glichkeiten Und Grenzen Effektiver Internationaler Werbegestaltung Im Internet
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Author : Jan-Friedrich Winkler
language : de
Publisher: GRIN Verlag
Release Date : 2006-03-08
M Glichkeiten Und Grenzen Effektiver Internationaler Werbegestaltung Im Internet written by Jan-Friedrich Winkler and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-08 with Business & Economics categories.
Studienarbeit aus dem Jahr 2006 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule Bremen (Fachbereich Wirtschaft), Veranstaltung: Internationales Marketing, Sprache: Deutsch, Abstract: Die neuen Gegebenheiten durch den Globalisierungstrend der Märkte stellen die Unternehmen vor neue Herausforderungen. Gründe hierfür sind unter anderem geringe Wachstumsaussichten auf den Stammmärkten und der Kostendruck. Diese neuen Rahmenbedingungen führen auch in der Werbung zu Überlegungen und auch Durchführung globaler Werbegestaltung. Die Schwierigkeit für die Unternehmen liegt darin, jeweils den Grad der Standardisierung unter Vernachlässigung soziodemographischer Eigenheiten zu finden, um erfolgreich auf dem Weltmarkt agieren zu können. Inhalt dieser Arbeit ist es, die Möglichkeiten und Grenzen der Anwendung der unterschiedlichen Führungsleitlinien bei der Durchführung internationaler Werbegestaltung aufzuzeigen. Es werden Rahmenbedingungen für die Gestaltung dargelegt und stellvertretend formale und inhaltliche Gestaltungselemente vorgestellt. Darüber hinaus erfolgt eine Vorstellung verschiedener Werbemittel des Werbeträgers Internet, mit denen die Gestaltungselemente genutzt werden können. Anschließend dienen zuvor erarbeitete Effektivitätskriterien dem Aufzeigen von Synthesen.
Marketing Across Cultures
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Author : Jean-Claude Usunier
language : en
Publisher: Pearson Education
Release Date : 2005
Marketing Across Cultures written by Jean-Claude Usunier and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Back Cover Copy-Usunier "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exchange, and communications. With the diversity in world markets and the importance of having locally-specific understanding of markets and consumers, it is a welcome resource for teaching students who can either relate it to their own intercultural experiences or who have never had intercultural experiences themselves." Guliz Ger, Professor of Marketing, Faculty of Business Administration, Bilkent University, Turkey International marketing relationships have to be built on solid foundations. Transaction costs in international trade are high--only a stable and firmly established link between business people can enable them to overcome disagreements and conflicts of interest. "Marketing Across Cultures, 4e" uses a successful two-stage cultural approach to explore International Marketing. - A cross-cultural approach which compares marketing systems and local commercial customs in various countries - An inter-cultural approach which studies the interaction between business peoples of different national cultures "I used "Marketing Across Cultures" in courses in five different countries with students from more than 35 nations. The book provides a stimulating view on international marketing issues and at the same time allows in an excellent way to sensitize and train students for intercultural work, which has become the norm for most medium-sized and large companies." Prof. Dr. Hartmut H. Holzmuller., Chair of Marketing Universityof Dortmund, Germany Invaluable to all undergraduate, postgraduate and MBA students studying International Marketing and for marketing practitioners who wish to improve their cultural awareness, "Marketing Across Cultures, 4e" is essential reading. New to This Edition! Rewritten extensively in an effort to make the book as accessible as possible, co-author Julie Lee from Australia helps bring a Euro-Australasian perspective to the table. New materials includes: - The internet revolution and its impact on international marketing - Additional web references that allow in-depth and updated access to cultural and business information - New cases with web-based references, including Muslim Cola (Chapter 6), Bollywood (Chapter 8), BrandUSA: Selling Uncle Sam Like Uncle Ben's? (Chapter 14) and more! To access the robust web materials go to: www.booksites.net/usunier. Jean-Claude Usunier is a professor of Marketing and International Business at the University of Lausanne - Graduate School of Commerce (HEC) and at the University Louis-Pasteur (Strasbourg, France). Julie Lee is a Senior Lecturer in Marketing at the Graduate School of Management, University of Western Australia.
Cellular Convergence And The Death Of Privacy
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Author : Professor Stephen B. Wicker
language : en
Publisher: Oxford University Press
Release Date : 2013-08-21
Cellular Convergence And The Death Of Privacy written by Professor Stephen B. Wicker and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-21 with Law categories.
Cellular technology has always been a surveillance technology, but "cellular convergence" - the growing trend for all forms of communication to consolidate onto the cellular handset - has dramatically increased the impact of that surveillance. In Cellular Convergence and the Death of Privacy, Stephen Wicker explores this unprecedented threat to privacy from three distinct but overlapping perspectives: the technical, the legal, and the social. Professor Wicker first describes cellular technology and cellular surveillance using language accessible to non-specialists. He then examines current legislation and Supreme Court jurisprudence that form the framework for discussions about rights in the context of cellular surveillance. Lastly, he addresses the social impact of surveillance on individual users. The story he tells is one of a technology that is changing the face of politics and economics, but in ways that remain highly uncertain.
Handbook Of Online Marketing Research
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Author : Joshua Grossnickle
language : en
Publisher: McGraw Hill Professional
Release Date : 2001
Handbook Of Online Marketing Research written by Joshua Grossnickle and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This work contains updated techniques and methods for conducting online market research in order for companies to become or remain competitive in the technology era. It also includes chat-based sessions, e-mail and e-mail feedback.
Pisa 2018 Results Volume I What Students Know And Can Do
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2019-12-03
Pisa 2018 Results Volume I What Students Know And Can Do written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-03 with categories.
This is one of six volumes that present the results of the PISA 2018 survey, the seventh round of the triennial assessment. Volume I, What Students Know and Can Do, provides a detailed examination of student performance in reading, mathematics and science, and describes how performance has changed since previous PISA assessments.
Marketing Problems
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Author : Melvin Thomas Copeland
language : en
Publisher: Legare Street Press
Release Date : 2023-07-18
Marketing Problems written by Melvin Thomas Copeland and has been published by Legare Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with categories.
This book dives deep into the world of marketing, providing insightful and strategic solutions to common marketing problems. With real-world examples and practical advice, this book is an essential resource for anyone interested in marketing. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Location Systems
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Author : Anthony LaMarca
language : en
Publisher: Springer Nature
Release Date : 2022-06-01
Location Systems written by Anthony LaMarca and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-01 with Mathematics categories.
Advances in electronic location technology and the coming of age of mobile computing have opened the door for location-aware applications to permeate all aspects of everyday life. Location is at the core of a large number of high-value applications ranging from the life-and-death context of emergency response to serendipitous social meet-ups. For example, the market for GPS products and services alone is expected to grow to US$200 billion by 2015. Unfortunately, there is no single location technology that is good for every situation and exhibits high accuracy, low cost, and universal coverage. In fact, high accuracy and good coverage seldom coexist, and when they do, it comes at an extreme cost. Instead, the modern localization landscape is a kaleidoscope of location systems based on a multitude of different technologies including satellite, mobile telephony, 802.11, ultrasound, and infrared among others. This lecture introduces researchers and developers to the most popular technologies and systems for location estimation and the challenges and opportunities that accompany their use. For each technology, we discuss the history of its development, the various systems that are based on it, and their trade-offs and their effects on cost and performance. We also describe technology-independent algorithms that are commonly used to smooth streams of location estimates and improve the accuracy of object tracking. Finally, we provide an overview of the wide variety of application domains where location plays a key role, and discuss opportunities and new technologies on the horizon. Table of Contents: Introduction / The Global Positioning System / Infrared and Ultrasonic Systems / Location Esimation with 802.11 / Cellular-Based Systems / Other Approaches / Improving Localization Accuracy / Location-Based Applications and Services / Challenges and Opportunities / References
Disinformation And Fake News
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Author : Shashi Jayakumar
language : en
Publisher: Springer Nature
Release Date : 2020-10-31
Disinformation And Fake News written by Shashi Jayakumar and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-31 with Political Science categories.
This book is a collection of chapters penned by practitioners from around the world on the impact that disinformation and fake news has had in both the online and social sphere. While much has been said about individual disinformation campaigns in specific countries, this book offers a panoramic view of how these campaigns are conducted, who they target, and how they are spread. By bringing together research on specific countries and international data mined from questionnaires and online studies, the understanding of the term 'fake news' is greatly expanded and the issues we face are brought to light. The book includes contributions by experts such as Jean-Baptiste Vilmer (Macron Leaks), and includes case studies from Asia, such as Singapore and Myanmar, written in an accessible manner for the general interested reader, practitioners and policymakers in the field.
Journalism And Media Convergence
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Author : Heinz-Werner Nienstedt
language : en
Publisher: Walter de Gruyter
Release Date : 2013-04-30
Journalism And Media Convergence written by Heinz-Werner Nienstedt and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-30 with Language Arts & Disciplines categories.
Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.
Effective Advertising
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Author : Gerard J. Tellis
language : en
Publisher: SAGE Publications
Release Date : 2003-11-20
Effective Advertising written by Gerard J. Tellis and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-20 with Business & Economics categories.
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.