M Glichkeiten Von Merchandising F R Nonprofit Organisationen
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M Glichkeiten Von Merchandising F R Nonprofit Organisationen
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Author : Markus Berg
language : de
Publisher: diplom.de
Release Date : 1998-09-03
M Glichkeiten Von Merchandising F R Nonprofit Organisationen written by Markus Berg and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-09-03 with Business & Economics categories.
Inhaltsangabe:Einleitung: Vor dem Hintergrund der veränderten Marktverhältnisse suchen Vereine und Nonprofit-Organisationen nach neuen Wegen, um die Aufmerksamkeit der Öffentlichkeit für sich zu gewinnen. Ebenso müssen Nonprofit-Organisationen erkennen, daß konventionelle Mitgliederwerbung nicht mehr ausreicht, um im Wettbewerb die Mitglieder bzw. Kunden zufriedenzustellen, langfristig zu binden und auch noch Nebeneinkünfte zu erwirtschaften. Ein strategisch wirksam angewandtes Merchandising bietet einer Nonprofit-Organisation hier die Möglichkeit der Zieleverwirklichung. Ziel der vorliegenden Arbeit, die sich in einen theoretischen und empirischen Teil gliedert, ist es, ausgewählte strategische Merchandising-Maßnahmen, kritisch zu analysieren. Gang der Untersuchung: Im theoretischen Teil werden der Deutsche Alpenverein, die Grundlagen des Merchandising und die operative Gestaltung des Merchandising vorgestellt. Den Abschluß der Arbeit bildet ein Ausblick auf die Entwicklung des Merchandising für Nonprofit-Organisationen. Anhand einer Fragebogenerhebung wird die empirische Realität, wie sie sich derzeit in den Sektionen, also an der Basis der Mitglieder darstellt, beschrieben und kommentiert. Auf die in Kapitel I beschriebenen Einleitung folgt in Kapitel II sowohl eine Bestimmung des Begriffs "Nonprofit-Organisation" als auch Aufgaben und Ziele, Organisationsstruktur, Image und Mitgliederstruktur des DAV. Welche Grundlagen das Merchandising haben muß, um die Sollposition zu erreichen, wird in Kapitel III mit Merchandising im Rahmen des Marketing-Mix, Zielbestimmung von Merchandising, strategische Voraussetzung für wirksames Merchandising und Wahl einer zielführenden Merchandising-Strategie dargestellt. Im Anschluß daran wird in Kapitel IV die Fragebogenerhebung ausgewertet und in Kapitel V die Empfehlung zur operativen Gestaltung des Merchandising anhand der Steuerung und Durchführung und eines Präsentationskonzepts gegeben. Im Kapitel VI wird noch ein Ausblick auf die Entwicklung des Merchandising für Nonprofit-Organisationen gemacht. Inhaltsverzeichnis:Inhaltsverzeichnis: AbbildungsverzeichnisVI AbkürzungsverzeichnisVII I.Zielsetzung und Aufbau der Arbeit1 II.Die Darstellung des Deutschen Alpenvereins e.V. (DAV)2 2.1.Die Nonprofit-Organisation2 2.1.1.Charakterisierung von Nonprofit-Organisationen3 2.1.2.Definition und Möglichkeit von Nonprofit-Marketing8 2.1.3.Instrumente der Mitgliederbindung im [...]
Handbook On Non Profit Institutions In The System Of National Accounts
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Author : United Nations. Statistical Division
language : en
Publisher: New York : United Nations
Release Date : 2003
Handbook On Non Profit Institutions In The System Of National Accounts written by United Nations. Statistical Division and has been published by New York : United Nations this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
This handbook recommends a framework of statistical standards and guidelines for the development of data on non-profit institutions (NPIs) within the System of National Accounts 1993 (1993 SNA). Issues discussed include: definition and classification of NPIs, key variables in analysis, implementation of the NPI satellite account, and measurement of NPI output.
The International Classification Of Nonprofit Organizations Icnpo Revision 1 0
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Author : Lester M. Salamon
language : en
Publisher:
Release Date : 1996-06
The International Classification Of Nonprofit Organizations Icnpo Revision 1 0 written by Lester M. Salamon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-06 with categories.
From Public Service Broadcasting To Public Service Media
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Author : Gregory Ferrell Lowe
language : en
Publisher:
Release Date : 2007
From Public Service Broadcasting To Public Service Media written by Gregory Ferrell Lowe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Technology & Engineering categories.
The core challenge facing public service broadcasting today is the transition to public service media. This understanding characterised discourse among participants in the RIPE@2006 conference in the Netherlands, the theme of which was Public Service Broadcasting in the Multimedia Environment: Programmes and Platforms. The contributors in this volume focus attention on issues of strategic concern and tactical importance in addressing the core challenge. A defining ... Etc.
Technocratisation And Depoliticisation Of Democracy Promotion And Development Aid
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Author : Ingrid Heidlmayr-Chegdaly
language : en
Publisher:
Release Date : 2020-03-19
Technocratisation And Depoliticisation Of Democracy Promotion And Development Aid written by Ingrid Heidlmayr-Chegdaly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-19 with categories.
Transcending Modernity With Relational Thinking
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Author : Pierpaolo Donati
language : en
Publisher: Routledge
Release Date : 2021-03-30
Transcending Modernity With Relational Thinking written by Pierpaolo Donati and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-30 with Social Science categories.
This book explores the ways in which social relations are profoundly changing modern society, arguing that, constituting a reality of their own, social relations will ultimately lead to a new form of society: an aftermodern or relational society. Drawing on the thought of Simmel, it extends the idea that society consists essentially of social relations, in order to make sense of the operation of dichotomous forces in society and to examine the emergence of a "third" in the morphogenetic processes. Through a realist and critical relational sociology, which allows for the fact that human beings are both internal and external to social relations, and therefore to society, the author shows how we are moving towards a new, trans-modern society – one that calls into question the guiding ideas of Western modernity, such as the notion of linear progression, that science and technology are the decisive factors of human development, and that culture can entirely supplant nature. As such, it will appeal to sociologists, social theorists, economists, political scientists, and social philosophers with interests in relational thought, critical realism, and social transformation.
Open Learning Cultures
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Author : Ulf-Daniel Ehlers
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-09-12
Open Learning Cultures written by Ulf-Daniel Ehlers and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-12 with Education categories.
Today we are seeing a new form of blended learning: not only is technology enhancing the learning environment but formal and informal learning are combining and there is self- and peer-assessment of results. Open learning cultures are challenging the old and long-practiced methods used by educators and transforming learning into a more student-driven and independent activity , which uses online tools such as blogs, wikis or podcasts to connect resources, students and teachers in a novel way. While in higher education institutions most assessments are still tied to formal learning scenarios, teachers are more and more bound to recognize their students’ informal learning processes and networks. This book will help teachers, lecturers and students to better understand how open learning landscapes work, how to define quality and create assessments in such environments, and how to apply these new measures. To this end, Ehlers first elaborates the technological background for more collaborative, distributed, informal, and self-guided learning. He covers the rise of social media for learning and shows how an architecture of participation can change learning activities. These new paradigms are then applied to learning and education to outline what open learning landscapes look like. Here he highlights the shift from knowledge transfer to competence development, the increase in lifelong learning, and the importance of informal learning, user generated content, and open educational resources. He then shows how to manage quality by presenting a step by step guide to developing customized quality concepts for open learning landscapes. Finally, several methods dealing with assessment in these new environments are presented, including guidelines, templates and use cases to exemplify the approaches. Overall, Ehlers argues for assessment as an integral part of learning processes, with quality assurance as a method of stimulating a quality culture and continuous quality development rather than as a simple controlling exercise.
The Economics Of Football
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Author : Stephen Dobson
language : en
Publisher: Cambridge University Press
Release Date : 2011-02-10
The Economics Of Football written by Stephen Dobson and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-10 with Business & Economics categories.
The second edition of this popular book presents a detailed economic analysis of professional football at club level, with new material included to reflect the development of the economics of professional football over the past ten years. Using a combination of economic reasoning and statistical and econometric analysis, the authors build upon the successes and strengths of the first edition to guide readers through the economic complexities and peculiarities of English club football. It uses a wide range of international comparisons to help emphasize both the broader relevance as well as the unique characteristics of the English experience. Topics covered include some of the most hotly debated issues currently surrounding professional football, including player salaries, the effects of management on team performance, betting on football, racial discrimination and the performance of football referees. This edition also features new chapters on the economics of international football, including the World Cup.
Handbook Of European Societies
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Author : Stefan Immerfall
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-12-01
Handbook Of European Societies written by Stefan Immerfall and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-01 with Social Science categories.
European integration is one of the most ambitious and socially far-reaching developments in world politics and in world economics. Against growing opposition and despite increasing social heterogeneity, the European Union continues to expand and to acquire new competences. But to what extent is the self-proclaimed "ever closer union among the peoples of Europe" a social reality? In which ways is the political European project anchored in social developments? How does social change impinge upon political integration? Societal trends in multi-cultural, multi-ethnic, multi-lingual and socially diverse Europe have never been studied systematically. Handbook of European Societies: Social Transformations in the 21st Century sets to rectify this neglect of societal developments in Europe, providing a groundwork for the sociology of European integration. The book portrays social life and social relations in the enlarged Europe, and gives a perspective on the European Union as an evolving social entity. Handbook of European Societies is a pioneering source book analyzing the current social patterns on the continent. It covers a representative selection of major topics of social concern and sociological relevance, such as Collective Action, Consumption, Identity, Power Structure, Sexuality, Stratification and Well-being. Each contribution probes key developments in a strictly comparative manner. The Handbook thus offers a detailed look into the intricacies of the national societies of Europe and into the prospect of an emerging European society. The Editors have enlisted leading researchers to synthesize existing knowledge and to make use of many different data sources in a straight-forward style. The contributions stay away from jargon, simple labeling and sweeping assertions. Instead, they provide solid and accessible information on a wide variety of social trends and processes within and across European societies.
Portals To The Past And To The Future
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Author : Jürgen Seefeldt
language : en
Publisher:
Release Date : 2017
Portals To The Past And To The Future written by Jürgen Seefeldt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Libraries categories.
The advent of the digital era has raised questions on the future course of library development. The challenge of maintaining a balance between their educational, cultural and service roles has presented libraries with new challenges - challenges which their rich and varied media holdings, modern technical infrastructure and information specialist competence well equip them to face. This fourth revised and updated English edition of "Portals to the Past and to the Future" by Jürgen Seefeldt and Ludger Syré, now in its fifth German edition, is an in-depth state-of-the art report on current German librarianship. Lavishly illustrated, the book traces the history of libraries in Germany, portrays the various types of library and cites many examples of the outstanding achievements of nationwide library cooperation in the Federal Republic of Germany. The reader will gain both a revealing insight into the cultural and educational policy underlying the German library system and an outline of the profession. Special attention has been paid to current developments such as the preservation and presentation of the common cultural heritage and the emergence of the digital library. This book has been translated not only into English but also into Arabic, Italian, Japanese, Spanish, Russian and Turkish and is now the standard work on libraries and librarianship in Germany. Because of the interest it has generated internationally, it was decided to publish the German and English versions of this new edition simultaneously. The book provides trainee librarians and non-librarians alike with a clear picture of the way in which libraries were able to cooperate in the aftermath of the Second World War to overcome the vagaries of the federal system and create an effective decentralized library network more than a match for the challenges of the third millennium.