M Glichkeiten Zum Aufbau Einer Langfristigen Kundenbindung Im Versicherungsgewerbe Eine Theoretische Analyse
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M Glichkeiten Zum Aufbau Einer Langfristigen Kundenbindung Im Versicherungsgewerbe Eine Theoretische Analyse
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Author : Michael Schwarz
language : de
Publisher: diplom.de
Release Date : 2012-03-01
M Glichkeiten Zum Aufbau Einer Langfristigen Kundenbindung Im Versicherungsgewerbe Eine Theoretische Analyse written by Michael Schwarz and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-01 with Business & Economics categories.
Vor dem Hintergrund weitgehend gesättigter Absatzmärkte stehen heute zahlreiche Versicherungsunternehmen einem zunehmenden Verdrängungswettbewerb, stagnierender Nachfrage, verändertem Konsumentenverhalten, kürzer werdenden Produktzyklen und, damit einhergehend, enger werdenden Wachstumsspielräumen gegenüber. Um den veränderten Anforderungen gerecht zu werden und den Unternehmenserfolg wieder zu steigern, besteht die Strategie vieler Unternehmen mittlerweile darin, eine langfristige Bindung der bestehenden Kunden in den Mittelpunkt der marktwirtschaftlichen Überlegungen zu stellen. Kundenbindung ist nicht auf vereinzelte Marketingmaßnahmen reduzierbar, sondern sollte als ein Konstrukt verstanden werden, welches durch eine Mehrzahl von Variablen beeinflussbar ist. Nur so lässt sich beispielsweise erklären, warum bisweilen zufriedene Kunden dem Unternehmen untreu werden oder unzufriedene Kunden trotzdem Stammkunden bleiben. Ziel der vorliegenden Arbeit ist es, dem Leser eine vertiefte Auseinandersetzung mit der Thematik Kundenbindung zu ermöglichen. Insbesondere soll ein erweitertes Verständnis für deren Komplexität und der Schwierigkeit ihrer Operationalisierung erlangt werden. Dem Leser soll ein Einblick in die Leistungsfähigkeit und Einsatzmöglichkeiten von Kundenbindungsinstrumenten vermittelt werden, wobei unter Verwendung vorherrschender verhaltenswissenschaftlicher Theorien deren Möglichkeiten zum Aufbau langfristiger Kundenbindung im Versicherungsgewerbe analysiert wird. Ferner sollen auf dieser Grundlage Handlungsempfehlungen abgeleitet werden, die Versicherungsunternehmen als Ganzes sowie Einzelvermittlern im Kundenkontakt helfen sollen, ihren Kundenstamm noch professioneller als bisher zu pflegen sowie in der Zukunft erfolgreich auszubauen. Diese Arbeit soll außerdem einen opportunen Beitrag zum Ausbau des derzeitigen Forschungswissens leisten.
Of Marine Insurance
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Author : Samuel Marshall
language : en
Publisher:
Release Date : 1810
Of Marine Insurance written by Samuel Marshall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1810 with Bottomry and respondentia categories.
Future Telco
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Author : Peter Krüssel
language : en
Publisher: Springer
Release Date : 2018-07-23
Future Telco written by Peter Krüssel and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-23 with Business & Economics categories.
This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. It analyzes the crossroads they have reached and the choices that now need to be made – to be a bit pipe or a trendsetter of digitalization. Based on an analysis of the key challenges for telcos, the book derives future market scenarios and puts forward recommendations for how they can successfully position themselves. It proposes a framework based on seven “levers,” which addresses concrete measures in each step of the value chain, ranging from technology, IT and processes, to innovation, marketing and sales issues. The book discusses the current challenges and provides both general recommendations and concrete solutions. Respected experts illustrate innovative strategic and technical trends and provide insights gained in real-life transformation projects. Recent developments in the areas of regulation, product development, competition between over-the-top (OTT) providers and telcos, as well as technical innovations like 5G, SDN/NFV, LEO satellites and MEC are discussed. Accordingly, practitioners, managers and researchers alike will benefit from the book’s wealth of examples and up-to-date insights.
Relationship Marketing
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Author : Manfred Bruhn
language : en
Publisher: Pearson Education
Release Date : 2003
Relationship Marketing written by Manfred Bruhn and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
'Relationship Marketing' delivers a comprehensive unifying principle with which to approach the subject. Current debates are examined to develop both a theoretical and conceptual approach to the topic.
The Experience Economy
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Author : B. Joseph Pine
language : en
Publisher: Harvard Business Press
Release Date : 1999
The Experience Economy written by B. Joseph Pine and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Self Congruity
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Author : M. Joseph Sirgy
language : en
Publisher: Praeger
Release Date : 1986-08-05
Self Congruity written by M. Joseph Sirgy and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986-08-05 with Computers categories.
Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.
Strategic Management In The Innovation Economy
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Author : Thomas H. Davenport
language : en
Publisher: John Wiley & Sons
Release Date : 2007-06-27
Strategic Management In The Innovation Economy written by Thomas H. Davenport and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-27 with Business & Economics categories.
Innovative ruptures of traditional boundaries in value chains are requiring companies to rethink how they go to market, what they need to own, what they need to retain and innovate as core competencies, and how they innovatively deal with suppliers and customers. The key message of the book is that the new knowledge-networked innovation economy requires a totally different strategic management mindset, approach and toolbox, and its major value-added is a new strategic management approach and toolbox for the innovation economy - a poised strategy approach. Designed for both managers and advanced business students, the book provides a unique combination of new management theory, selected managerial articles by prominent scholars such as Clayton Christensen, Henry Chesbrough, Sumantra Ghoshal, Quinn Mills, and Peter Senge, and a wide array of real-world case examples including GE, Shell, IBM, HP, BRL Hardy, P&G, Southwest Airlines and McGraw-Hill, within the dynamics of industries such as airlines, energy, telecommunications, wine & beverages, and computing. The authors illustrate powerful new strategic innovation concepts and tools, such as poised strategy for managing multiple business models, poised strategy scorecards (moving beyond the well-known balanced scorecard), the wheel of business model reinvention, and organizational rejuvenation methods. The book includes the concepts of: Poised Strategic Management, Organizational Rejuvenation, Business Models as Platform for Strategy, Poised Scorecards, Identifying Sources of Innovation in Business Ecosystems.
Strategic Marketing Management
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Author : Alexander Chernev
language : en
Publisher:
Release Date : 2009
Strategic Marketing Management written by Alexander Chernev and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Marketing categories.
Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.
Facetten Der Digitalisierung
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Author : Yvonne Thorhauer
language : de
Publisher: Springer-Verlag
Release Date : 2020-04-15
Facetten Der Digitalisierung written by Yvonne Thorhauer and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-15 with Business & Economics categories.
In diesem Buch thematisiert die Professorenschaft der accadis Hochschule die Auswirkungen der Digitalisierung auf ihre Fachbereiche: Notwendige Umbrüche der Wirtschaftsethik, Auswirkungen künstlicher Intelligenz auf Marketing und Produktentwicklung, Veränderungen in der Unternehmenskommunikation, digitale Innovationen in Sport- und Gesundheitsmanagement, intelligente Distribution mit Blockchain-Technologien sowie Tokens im Finanzmarkt.
Macroeconomics And New Macroeconomics
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Author : Bernhard Felderer
language : en
Publisher: Springer Science & Business Media
Release Date : 1992-08-21
Macroeconomics And New Macroeconomics written by Bernhard Felderer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-08-21 with Business & Economics categories.
This book gives a comprehensive account of traditional and more recent developments in macroeconomic theory. It is written primarily for students at the intermediate level. The book differs from the customary expositions in that the authors do not discuss topic by topic but orthodoxy by orthodoxy. Thus, the main approaches, like Classical theory, Keynesian theory, theory of portfolio selection, Monetarism, Rational Expectations theory, and Neokeynesian "disequilibrium" theory are presented in historical order. Each of these approaches is substantiated and criticized in a self-contained chapter, and the authors have taken great pains to bring out the relations and differences between them. A mathematical appendix reviews those mathematical facts which are especially important for macroeconomic models and serves to make the text easy to read.