Ma Nahmen Der Kundenbindung Im Globalen Dienstleistungsbereich Insbesondere B2b Logistikdienstleistungen
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Ma Nahmen Der Kundenbindung Im Globalen Dienstleistungsbereich Insbesondere B2b Logistikdienstleistungen
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Author : Malte Koch
language : de
Publisher: GRIN Verlag
Release Date : 2007-04-16
Ma Nahmen Der Kundenbindung Im Globalen Dienstleistungsbereich Insbesondere B2b Logistikdienstleistungen written by Malte Koch and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-16 with Business & Economics categories.
Studienarbeit aus dem Jahr 2005 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Friedrich-Schiller-Universität Jena (Lehrstuhl für Allgemeine Betriebswirtschaftslehre), Veranstaltung: Seminar "Supply Chain Relationship Marketing", Prof. Helm (Uni Jena), Sprache: Deutsch, Abstract: Als Folge von gestiegenen Käuferansprüchen, Unternehmenszusammenschlüssen und der Liberalisierung von Dienstleistungsmärkten zeigt sich nach dem Konsumgüterbereich auch bei globalen Dienstleistungen eine „sich intensivierende Tendenz zu Käufermarktsituationen“ (Stauss 2001, S. 551). Aus Kostengründen wurde daher auch im Dienstleistungsbereich verstärkt auf Standardisierung von Leistungen gesetzt (vgl. Meffert / Bruhn 2004, S. 231). Diese Entwicklung und auch der nicht gegebene Schutz von Dienstleistungen gegen Imitation haben zu einer Homogenisierung des Angebots geführt. Zudem kann das weltweite Angebot auf Grund der gesunkenen Informationskosten in seiner Breite besser wahrgenommen werden, was einen Wechsel erleichtert (vgl. Meffert 1999, S. 1). In der Gesamtheit bewirken diese Trends, dass globale Dienstleistungen als austauschbare Commodities betrachtet und Kaufentscheidungen verstärkt über den Preis gefällt werden. Dauerhafte Beziehungen zu einzelnen Anbietern bleiben selten bestehen (vgl. Peter 1997, S. 14). Deshalb untersucht diese Arbeit, durch welche Maßnahmen ein global tätiger Dienstleister seine Kunden nachhaltig an sich binden kann. Dabei liegt der Fokus auf den B2BLogistikdienstleistern des Supply Chain Relationship Managements. Diese sehen sich auf Grund ihrer spezifischen Produkte mit besonderen Problemen und Chancen bei der Erreichung von Kundenbindung konfrontiert. Um diese offen zu legen, wird zunächst der Untersuchungsbereich definiert (Kapitel 2). Daraus ergeben sich zahlreiche Implikationen für die Auswahl geeigneter Kundenbindungsmaßnahmen. Danach werden die Zielgröße Kundenbindung definiert, ihre Auswirkungen behandelt und ihre zentralen Einflussfaktoren identifiziert (Kapitel 3). Dieser Teil ist Voraussetzung für die darauf aufbauende Ermittlung von Kundenbindungsmaßnahmen, dem Schwerpunkt dieser Arbeit (Kapitel 4). Anschließend werden die einzelnen Maßnahmen im Hinblick auf den Untersuchungsbereich und Wirtschaftlichkeitsaspekte bewertet und auf ihre Koordination im Sinne eines ganzheitlichen Kundenbindungsmanagements eingegangen. Die gewonnen Erkenntnisse werden schließlich in einem Gesamtmodell zusammengefasst (Kapitel 5).
Requirements Elicitation For The Development And Implementation Of A B2b Mobile App Writing A Consultant Bid Report
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Author : Sixbert Sangwa
language : en
Publisher:
Release Date : 2021-03-20
Requirements Elicitation For The Development And Implementation Of A B2b Mobile App Writing A Consultant Bid Report written by Sixbert Sangwa and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-20 with categories.
Submitted Assignment from the year 2018 in the subject Business economics - General, grade: 80, University of South Wales (Business School), language: English, abstract: This document is a report bid proposal for conducting a scoping study that determines the necessary requirements for development and implementation of a B2B mobile application for the client, company X. The report focuses on different things that the client should consider before investing resources into the project, helps the company to make the necessary preparations and serves as a strategic decision making tool. The approach presented are techniques and methods approved by industry experts as well as case study-based experiences. The bid introduces the appropriate methods to investigate the suitable functionalities of the B2B application (Functional requirements), conditions necessary for the adequacy of the implementation of the application in the structural conditions of the company X (Structural requirements) and the resources requirements for the project. While the study will be conducted within six (6) months, a Gantt chart is used to indicate which activities should be performed; as well as where and when, in order to complete the study efficiently and effectively. Lastly, the contribution section acknowledges the benefits of the methods/techniques chosen, their relevance to the project and the reasons why they were adopted in the study.
Literature Search And Literature Review Outsourcing Logistics Activities
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Author : Sebastian Kress
language : en
Publisher: GRIN Verlag
Release Date : 2012-04
Literature Search And Literature Review Outsourcing Logistics Activities written by Sebastian Kress and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04 with Business & Economics categories.
Essay from the year 2012 in the subject Business economics - General, grade: 2, Heriot-Watt University Edinburgh (School of Language and Management), language: English, abstract: The business world offers numerous examples of companies sourcing their activities out. This literature review will put emphasis on companies that engage with a third-party that provide logistics services to them. Third-party logistics (TPL), which can be perceived as outsourcing logistics, has been receiving considerable amount of attention within the academic world (e.g. Lieb and Bentz, 2004, 2005; Lieb and Randall, 1999; Cooper and Johnstone, 1990; Fernie, 1989; Marasco, 2007). This trend has been dominating both the business world and the academic world since the 1980s (Stalk, Evans and Shulman, 1992; McKinnon, 1999) and yet, this topic doesn't seems to be exhausted. While Porter (1985) illustrate the Value Chain, he argues that organisations need to assess their activities in their value chain and evaluate whether they create a competitive advantage by executing this activity in-house. If they do not achieve so, he continues by suggesting outsourcing that activity. Hsiao et al. (2009) distinguish between core business outsourcing and non-core business outsourcing. A firm's core business or core competencies can be designated as "the collective learning in the organization, especially how to coordinate diverse production skill and integrate multiple streams of technologies" (Prahalad and Hamel, 1990). Core business outsourcing can be understand as activities such as product design, development, manufacturing, marketing, and sales (Facanha and Horvath, 2005), and research has proven that this business conduct may have positive effects in order to be responsiveness to inconsistencies in demand (Dabhilkar and Bengtsson, 2008; Jiang et al, 2007). The non-core business in manufacturing industry incorporates activities such as IT, HRM, accounting and logistic services (Hsiao et al, 2009). How
Smart Services Summit
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Author : Shaun West
language : en
Publisher: Springer Nature
Release Date : 2021-06-25
Smart Services Summit written by Shaun West and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Business & Economics categories.
This book offers state-of-the-art descriptions of intelligent service innovations in industry, supported by novel scientific approaches. It gathers findings presented at the 3rd Intelligent Services Summit, which took place in Zurich in September 2020, and chiefly focused on the design and application of Digital Twin as an enabler for business development in the field of smart services. Divided into three parts, the book addresses the challenges involved in the successful development and implementation of smart services for industry and science, ranging from data management to product design and lifecycle management. The four main aspects covered are industrial challenges, value system design (how to integrate resources into service ecosystems to create value), value creation through value proposition (how to create value for ecosystem actors), and value capture (how to create value for ecosystem businesses). Given its scope, the book offers an essential guide for practitioners and advanced students alike.
Logistik Als Erfolgspotenzial The Power Of Logistics
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Author : Martin Göbl
language : de
Publisher: Springer-Verlag
Release Date : 2011-07-14
Logistik Als Erfolgspotenzial The Power Of Logistics written by Martin Göbl and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-14 with Business & Economics categories.
Logistik hat eine herausragende Bedeutung für den Unternehmenserfolg erlangt. Bisher hat sich jedoch noch kein eindeutiges Verfahren etabliert, das den Wertbeitrag logistischer Entscheidungen deutlich macht. Das Buch soll diese Lücke schließen. Dazu werden alle wertschöpfenden Einflussbereiche beschrieben und ein logistischer Businessplan entwickelt. Ein Fallbeispiel gibt Anregungen zur Übertragung auf die jeweilige Unternehmenssituation. Mit der zweisprachigen Darstellung (Deutsch-Englisch) kann dieses Buch in weltweit tätigen Unternehmen und als Lehrmaterial für international ausgerichtete Studiengänge eingesetzt werden.
New Online Retailing
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Author : Gerrit Heinemann
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-01
New Online Retailing written by Gerrit Heinemann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-01 with Business & Economics categories.
The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.
Katalog E
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Author : Ausschuss für Definitionen zu Handel und Distribution
language : de
Publisher:
Release Date : 2009
Katalog E written by Ausschuss für Definitionen zu Handel und Distribution and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Strategic It Management
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Author : Dirk Buchta
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-12-14
Strategic It Management written by Dirk Buchta and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-14 with Business & Economics categories.
IT is not a cost factor, but a tool, to cut process costs in a company. This message cannot be elaborated enough in times of very short IT budgets. The book points out, how a company with tight resources can generate value – using standard as well as individual software.
Collaborative Customer Relationship Management
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Author : Alexander H. Kracklauer
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-11-07
Collaborative Customer Relationship Management written by Alexander H. Kracklauer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-07 with Business & Economics categories.
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.
H2h Marketing
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Author : Philip Kotler
language : en
Publisher: Springer Nature
Release Date : 2023-07-18
H2h Marketing written by Philip Kotler and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with Business & Economics categories.
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.