Machiavelli Marketing Management
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Machiavelli Marketing And Management
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Author : Phil Harris
language : en
Publisher: Psychology Press
Release Date : 2000
Machiavelli Marketing And Management written by Phil Harris and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
This text aims to provide insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and to highlight their relevance to the manager today.
Machiavelli Marketing And Management
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Author : Phil Harris
language : en
Publisher:
Release Date : 2006
Machiavelli Marketing And Management written by Phil Harris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Management categories.
Machiavelli Marketing Management
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Author :
language : en
Publisher:
Release Date : 19??
Machiavelli Marketing Management written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 19?? with categories.
Printbegrænsninger: Der kan printes kapitelvis
Machiavelli Marketing And Management
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Author : Phil Harris
language : en
Publisher: Routledge
Release Date : 2000-04-20
Machiavelli Marketing And Management written by Phil Harris and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-04-20 with Business & Economics categories.
This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today‘s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:* modern management* governa
Ancient Wisdom For Modern Management
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Author : Dr Ralf Lisch
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 2012-12-28
Ancient Wisdom For Modern Management written by Dr Ralf Lisch and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-28 with Business & Economics categories.
Machiavelli lives. 500 years after Niccolò Machiavelli has written 'The Prince', this classic of the mechanisms behind success in management has not lost its relevance. In an intriguing and inspiring interplay of quotes, interpretations and examples, Dr Ralf Lisch develops Machiavelli's most famous work into a practical guide providing Ancient Wisdom for Modern Management. Many have heard about Machiavelli but few have really read and understood him. Ralf Lisch's analysis of ‘The Prince’ proves that widespread associations with evil management are a thorough misunderstanding. He has done away with historic ballast and abstains from a moralizing approach that does not do justice to Machiavelli's works. Instead, he lets Machiavelli have his say and provides a positive and pragmatic interpretation of the wisdom of 'The Prince' from a management perspective. It is a fresh approach that combines theoretical analysis with a practical focus. Dealing with a wide range of essential management topics like careers, success, intellect, decision-making, trust, change management, knowledge management, mergers and acquisitions, networking, sustainability, business ethics, working processes and many others, this book proves that the basics of management have hardly changed over half a millennium. Ancient Wisdom for Modern Management is an amazing insight into the essentials of management and a workable guidance to success in daily business. This open-minded and compelling exploration of 'The Prince' combines reading pleasure with a great opportunity to participate in Machiavelli's truly timeless wisdom.
The Prince Of Marketing
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Author : Paul Molinari
language : en
Publisher: Independently Published
Release Date : 2023-09-25
The Prince Of Marketing written by Paul Molinari and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-25 with categories.
Modern Marketing Wisdom From The Classics: Unlock Time-Tested Strategies for Today's Competitive Marketplace Ever wondered how to merge the tried-and-true tactics of yesteryear's masters with today's fast-paced marketing landscape? Enter the "Modern Marketing Wisdom From The Classics" series-a three-book anthology that serves as a conduit between the timeless teachings of Machiavelli, Plato, and Sun Tzu, and the dynamic world of modern marketing. Book 1: "The Prince of Marketing - Machiavellian Principles for Modern Marketers" Harness the cunning strategies of Machiavelli to navigate the labyrinthine corridors of modern-day marketing politics. Learn how to wield power and influence to outmaneuver the competition and earn unwavering loyalty from your target audience. Connecting the dots between Machiavellian principles and modern-day marketing. Public Perception: Just like a ruler, a brand needs to manage how it's perceived by its audience. Take Apple, for example. It's always positioned itself as an innovative, forward-thinking brand. It doesn't just sell tech products; it sells a lifestyle. By tightly controlling its narrative, Apple enjoys a strong and loyal customer base, just like a Machiavellian prince would want. Fear and Love: Brands aim to be both loved for their quality and feared for their irreplaceability. Think about how some SaaS companies position themselves. They offer indispensable solutions that solve big problems, making the thought of leaving their ecosystem almost fearful for the consumer. Salesforce comes to mind. Realpolitik: Be practical. Brands often have to pivot or adapt strategies to remain competitive. For example, consider how Netflix moved from DVD rentals to streaming and then to content creation. Netflix saw where the puck was going and skated there, ethics or traditional business models be damned. It's a lesson in realpolitik straight out of Machiavelli's playbook. Preparation: Just as a prince should always prepare for war, brands must always prepare for competition and market shifts. This means everything from monitoring social listening tools to competitive intelligence. A well-prepared brand is a resilient brand. Human Nature: Machiavelli was a keen observer of human nature, and good marketers need to be as well. Understanding consumer psychology is essential for effective marketing campaigns. If you can predict behavior, you can influence it. Alliances and Partnerships: Forming partnerships can be beneficial, but they come with risks, just as Machiavelli warned. Always vet potential partners thoroughly and keep an eye out for shifts in the balance of power within the relationship. Ethics: While Machiavelli may advise a disregard for ethics in political leadership, modern consumers increasingly care about the ethics of the brands they support. So, the Machiavellian approach may not be a one-size-fits-all strategy here. Ethical cautionary tales like Volkswagen's "Dieselgate" comes to mind. Skill Over Luck ("Fortuna"): While luck may play a role in marketing (a tweet going viral, for instance), a skilled marketer will know how to amplify luck or even manufacture it through precise planning and execution.
Management And Machiavelli
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Author : Antony Jay
language : en
Publisher:
Release Date : 1970
Management And Machiavelli written by Antony Jay and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Industrial management categories.
Monograph on the necessary abstract and motivational qualifications of managerial personnel for competent business organization and corporation management - includes historical examples. References.
Machiavellian Management A Chief Executive S Guide
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Author : Malcolm Coxall
language : en
Publisher: Malcolm Coxall, Cornelio Books
Release Date : 2012-12-10
Machiavellian Management A Chief Executive S Guide written by Malcolm Coxall and has been published by Malcolm Coxall, Cornelio Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-10 with Philosophy categories.
Based on Machiavelli's "The Prince", this modernisation describes what modern capitalists need to know to be able to get and hold onto corporate power. Following in Machiavelli's steps, this new "chief executive's guide" leads us through all the important skills recommended in acquiring, defending and extending control over your organisation. It deals with many of the subjects which confront the modern executive every day: managing hatred, contempt, and opposition, eliminating your enemies, successful deceit, cruelty, compassion, corporate independence, opportunism, self-reliance, useful management expedients, managing managers and employees, taking and ignoring advice, using influence and the application of brutality. The book seeks to shed some light into the darker corners of the reasoning used by the powerful "corporate princes" of our own generation, in the same way that Machiavelli attempted to enlighten the dark world of power that maintained the ruthless Borgia and Medici families in the 15th century.
The Prince
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Author : Niccolo Machiavelli
language : en
Publisher: Wyatt North Publishing, LLC
Release Date : 2020-06-03
The Prince written by Niccolo Machiavelli and has been published by Wyatt North Publishing, LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-03 with Political Science categories.
Written in the 16th century, The Prince remains one of the most influential books on political theory. Its author, Niccolo Machiavelli was an Italian diplomat and political theorist, and is considered the father of modern political thought.
Machiavelliana
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Author : Michael Jackson
language : en
Publisher: BRILL
Release Date : 2018-06-05
Machiavelliana written by Michael Jackson and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-05 with Philosophy categories.
Machiavelliana is the first comprehensive study of the uses and abuses made of Niccolò Machiavelli’s name in management, primatology, leadership, power, as well as in novels, plays, commercial enterprises, television dramas, operas, rap music, children’s books, and more.