Made In Italy And The Luxury Market
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Made In Italy And The Luxury Market
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Author : Serena Rovai
language : en
Publisher: Taylor & Francis
Release Date : 2023-05-05
Made In Italy And The Luxury Market written by Serena Rovai and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-05 with Business & Economics categories.
Made in Italy holds a highly significant position in the global luxury market, as an economic, cultural, and social phenomenon, and the textbook example of the country-of-origin effect. Whilst in the past luxury was conceptualized as an exclusive benefit of the few, it is now a highly diversified ecosystem with disruptive challenges to its identity and authenticity, led by new customer segments. This book – through an analysis of diverse cases – answers the key issues in the industry of the new Made in Italy luxury, with a particular focus on sustainability. The book provides an in-depth view into luxury Made in Italy, from historical roots, heritage, and tradition to major forces of change and innovative, entrepreneurial adaptations in the 21st century. It situates Made in Italy in the broader global context of change, with regards to the call for sustainable manufacturing and consumption. Written by an international pool of academics and experts in luxury brand management, the book presents a series of case studies to explore how the industry is responding to new consumer expectations and demand to maintain competitive advantage. This unique collection will be of interest for academics, scholars, and upper-level students across the fields of luxury management and marketing, brand management, consumer behavior as well as sustainability.
The Effects Of The Economic Crisis On The Luxury Brand Market
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Author : Angela Eva Alunni
language : en
Publisher: GRIN Verlag
Release Date : 2015-06-11
The Effects Of The Economic Crisis On The Luxury Brand Market written by Angela Eva Alunni and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-11 with Business & Economics categories.
Research Paper (postgraduate) from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Luxury represents a product category that seemingly was able to weather the storm of financial and economic crisis hitting global markets in 2008 better than could be expected. In this scientific essay, the author Angela Alunni credits two main factors for this trend: Successful luxury companies cater to the emerging markets of the nouveau riches, which are at the center of nurturing the demand for these goods. Internationalization provides the financial and managerial framework for these Italian companies, while not betraying the essence of the luxury concept per se. The portrayal of the Bulgari case highlights these strategies and at the same time points to the challenges that the luxury industry Made in Italy has to face as a whole.
Diffuse Entrepreneurship And The Very Heart Of Made In Italy For Fashion And Luxury Goods
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Author : N. Giusti
language : en
Publisher: Litres
Release Date : 2022-01-27
Diffuse Entrepreneurship And The Very Heart Of Made In Italy For Fashion And Luxury Goods written by N. Giusti and has been published by Litres this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-27 with Business & Economics categories.
«Made in Italy» is a worldwide label for fashion and luxury brands. It suggests top quality as well as a sense of distinction and it is closely linked to famous brand names as well as entrepreneurs like Giorgio Armani, Miuccia Prada, Gianni Versace. Nevertheless, behind the sparkling names, made in Italy hides a set of entrepreneurial forms that are at the heart of peculiar Italian savoir-faire for fashion and luxury goods and that were, indeed, at the heart of the economic development of the country. Design, production and distribution of fashion and luxury goods in Italy have solid foundations in a diffuse network of independent enterprises that ensured economic and cultural development and innovation. The free, yet coordinated, initiative of small entrepreneurs, firmly rooted in the traditional structure of the Italian society, constitute the economic and social fabric behind the success of some of the well known large groups of the high end of the fashion and luxury system. This fabric of diffuse entrepreneurship is also actually ensuring the necessary variety of initiatives and countermeasures to face the crisis of this sector and to invent new solutions against the de-manufacturing and the fierce concurrence of the developing countries.
Make A Profit With Italian Luxury
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Author : Salvo Spagna
language : en
Publisher: Gruppo 24 Ore
Release Date : 2013-06-26T00:00:00+02:00
Make A Profit With Italian Luxury written by Salvo Spagna and has been published by Gruppo 24 Ore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-26T00:00:00+02:00 with Business & Economics categories.
Any business model has its rules. It may take years to discover them and establish a business. If you intend to invest in Made in Italy and luxury products, this book, in a clear and simple way, will guide you throught the Italian market opportunities and prevent you from making mistakes. The advice in “Make a profit with Italian Luxury” svaes your time when setting up your business. Ebook in sola lingua inglese.
Gilding The Market
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Author : Susan Mosher Stuard
language : en
Publisher: University of Pennsylvania Press
Release Date : 2011-06-03
Gilding The Market written by Susan Mosher Stuard and has been published by University of Pennsylvania Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-03 with History categories.
In the fourteenth century, garish ornaments, bright colors, gilt, and military effects helped usher in the age of fashion in Italy. Over a short span of years important matters began to turn on the cut of a sleeve. Fashion influenced consumption and provided a stimulus that drove demand for goods and turned wealthy townspeople into enthusiastic consumers. Making wise decisions about the alarmingly expensive goods that composed a fashionable wardrobe became a matter of pressing concern, especially when the market caught on and became awash in cheaper editions of luxury wares. Focusing on the luxury trade in fashionable wear and accessories in Venice, Florence, and other towns in Italy, Gilding the Market investigates a major shift in patterns of consumption at the height of medieval prosperity, which, more remarkably, continued through the subsequent era of plague, return of plague, and increased warfare. A fine sensitivity to the demands of "le pompe," that is, the public display of private wealth, infected town life. The quest for luxuries affected markets by enlarging exchange activity and encouraging retail trades. As both consumers and tradesmen, local goldsmiths, long-distance traders, bankers, and money changers played important roles in creating this new age of fashion. In response to a greater public display of luxury goods, civic sumptuary laws were written to curb spending and extreme fashion, but these were aimed at women, youth, and children, leaving townsmen largely unrestricted in their consumption. With erudition, grace, and an evocative selection of illustrations, some reproduced in full color, Susan Mosher Stuard explores the arrival of fashion in European history.
Made In Italy Branding In China
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Author : Zunyue Liu
language : en
Publisher: Lampi di stampa
Release Date : 2015-04-15
Made In Italy Branding In China written by Zunyue Liu and has been published by Lampi di stampa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-15 with Business & Economics categories.
The research is about "Made in Italy" branding in Chinese market, and it is an international research. Through the process of Italian brands branding in China, I try to find more about the role of design and also some useful information for designer get a better job. I try to focus on this branding process from Italy to China, with the studies from the materials which I have collected, and certainly, I will find out some useful solutions, and this research will give out several good advices specially for the Italian SMEs who are thinking to enter into Chinese market with their “Made in Italy” products.
Luxury Brand Management Between Anchored Territoriality And Edginess Made In Italy As Nation Branding The Case Of Maxmara
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Author : Alessandro Muffolini
language : en
Publisher:
Release Date : 2020
Luxury Brand Management Between Anchored Territoriality And Edginess Made In Italy As Nation Branding The Case Of Maxmara written by Alessandro Muffolini and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
The target of this work is the analysis of brand management and the importance at strategic level acquired within the concocted scope of marketing and its administration. The peculiarity is the attention conferred to the sector of luxury goods and, especially, to those planned, designed and produced in Italy. This is known as the so-called Made in Italy and related to this concept, it is taken into consideration for the case study, an entity characterized by its deep sense if Italianity in every aspect, from the origin and style of its product, to the marketing strategies adopted to reach global success: this is the MaxMara Group.The case study will demonstrate how a targeted and innovative way in using specific marketing tools, especially brand management and the intangible assets represented by the brand itself, has been imperative in order to achieve success and being elevated to ambassador of the Made in Italy concept around the World. It was introduced a new concept of luxury and its democratization, not seen any more solely for those features as rarity or exclusivity, but as a proper way of life: this led to a final discussion over the view of luxury as a real need for humanity or as something that can be overlooked: citing Abraham Maslow and his Hierarchy of Needs (Maslow 1943), alongside with the features of contemporary society, it was possible to realize how luxury, even if rated as secondary and subordinate, it results being a real need that, with time, managed to close the gap with those physiological needs that have always been rated as primary.
Digital Marketing Strategies For Fashion And Luxury Brands
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Author : Ozuem, Wilson
language : en
Publisher: IGI Global
Release Date : 2017-10-31
Digital Marketing Strategies For Fashion And Luxury Brands written by Ozuem, Wilson and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-31 with Business & Economics categories.
Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
Resilience Of Luxury Companies In Times Of Change
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Author : Gabriella Lojacono
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2021-08-23
Resilience Of Luxury Companies In Times Of Change written by Gabriella Lojacono and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-23 with Business & Economics categories.
Why do some luxury companies remain resilient through times of change, while others do not? The reason is that these companies have unique skills to diversify their revenue generation by being ambidextrous. Luxury companies today cannot depend on their reputation or their creativity alone to remain resilient, rather they require the ability to be ambidextrous – to explore new trajectories for future growth and exploiting their iconic values. In past decades, the industry has shifted from product to customer centric and forced companies to adopt new strategies and approaches to succeed. This includes the adoption of digital platforms such as ecommerce, social media and mobile enabled tools to continually elevate customer experience. In addition, new business models have emerged to address growing pains, particularly in inventory issues, over manufacturing and sustainability. Brands today are forced to adopt evolution through innovation that is anchored by new values without compromising their DNA. Based on in-depth research and interviews with CEOs from leading luxury companies, Lojacono and Pan show how companies can hedge their risks and remain resilient in times of change.
Sustainable Luxury Brands
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Author : Cesare Amatulli
language : en
Publisher: Springer
Release Date : 2017-01-20
Sustainable Luxury Brands written by Cesare Amatulli and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-20 with Business & Economics categories.
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research.