Management And Marketing
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Personal Brand Management
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Author : Talaya Waller
language : en
Publisher: Springer Nature
Release Date : 2020-04-15
Personal Brand Management written by Talaya Waller and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-15 with Business & Economics categories.
This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly. The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization. The two must align, and the book’s conceptual framework explains the theory and practice behind personal branding to accomplish this synergism. The consequence of the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this ‘personal’ engagement is an economic reality. For this reason, the framework in this title provides insight and perspective on all phases of a brand in its recursive life cycle both on and offline. By providing clarity and structure to the topic as well as practical theory for its application, this title is the ultimate primer on personal branding in theory and practice.
Marketing Management
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Author : Michael R. Czinkota
language : en
Publisher: Springer Nature
Release Date : 2021-08-24
Marketing Management written by Michael R. Czinkota and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-24 with Business & Economics categories.
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.
Management Of Marketing
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Author : Geoffrey Lancaster
language : en
Publisher: Routledge
Release Date : 2005
Management Of Marketing written by Geoffrey Lancaster and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Providing information on the core elements of marketing, this text explains basic aspects of the subject for those requiring a broad overview of the entire field.
Marketing Management
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Author : Dr. N. Mishra
language : en
Publisher: SBPD Publishing House
Release Date : 2020-05-27
Marketing Management written by Dr. N. Mishra and has been published by SBPD Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-27 with Business & Economics categories.
Marketing Management by Dr. N. Mishra is a publication of the SBPD Publishing House, Agra. The book covers all major topics of Marketing Management and helps the student understand all the basics and get a good command on the subject.
Marketing Management
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Author : Frank Bradley
language : en
Publisher:
Release Date : 1995
Marketing Management written by Frank Bradley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
A comprehensive examination of all aspects of the management of marketing, this is a mainstream text based on the premise that marketing is a universal management function with strong strategic elements which are operationalized in different ways in different parts of the world. Conceptual material reflects up to date perspectives on academic and company research. The applied material seeks to demonstrate the universality of marketing management by drawing on illustrations from a wide range of geographic and industry settings.
Strategic Management And Marketing In The Service Sector
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Author : Christian Grönroos
language : en
Publisher:
Release Date : 1982
Strategic Management And Marketing In The Service Sector written by Christian Grönroos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Service industries categories.
Museum Management And Marketing
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Author : Richard Sandell
language : en
Publisher: Routledge
Release Date : 2007-04-11
Museum Management And Marketing written by Richard Sandell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-11 with Art categories.
Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos. Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.
Marketing Management Second Edition
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Author :
language : en
Publisher: Excel Books India
Release Date :
Marketing Management Second Edition written by and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Marketing Management
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Author : Joseph P. Guiltinan
language : en
Publisher: McGraw-Hill Companies
Release Date : 1991
Marketing Management written by Joseph P. Guiltinan and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Marketing categories.
This text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. The new fifth edition adds a new chapter on competitive analysis, a new appendix on source of marketing information and integrates international dimensions throughout.
Marketing Management
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Author : S. Jayachandran
language : en
Publisher: Excel Books India
Release Date : 2004-05
Marketing Management written by S. Jayachandran and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05 with Marketing categories.
This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.