Marketing Management Second Edition
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Marketing Management Text And Cases Indian Context
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Author : Tapan K. Panda
language : en
Publisher: Excel Books India
Release Date : 2009
Marketing Management Text And Cases Indian Context written by Tapan K. Panda and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Marketing categories.
Marketing Management Essentials You Always Wanted To Know Second Edition
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Author : Callie Daum
language : en
Publisher: Vibrant Publishers
Release Date : 2020-07-04
Marketing Management Essentials You Always Wanted To Know Second Edition written by Callie Daum and has been published by Vibrant Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-04 with Business & Economics categories.
Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing: · An overview of marketing and marketing management · Creating a strategic marketing plan · Performing market research · Creating and maintaining customer relationships and customer value Marketing Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.
Global Marketing Management System Second Edition
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Author : Basil J. Janavaras
language : en
Publisher:
Release Date : 2017
Global Marketing Management System Second Edition written by Basil J. Janavaras and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Electronic books categories.
Global Marketing Management System
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Author : Basil J. Janavaras
language : en
Publisher: World Scientific Publishing Company
Release Date : 2017
Global Marketing Management System written by Basil J. Janavaras and has been published by World Scientific Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business planning categories.
This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities.The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice.
Instructor S Manual For Global Marketing Management Second Edition
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Author : Brian Toyne
language : en
Publisher:
Release Date : 1993
Instructor S Manual For Global Marketing Management Second Edition written by Brian Toyne and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Export marketing categories.
Marketing Strategy And Management
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Author : Michael J. Baker
language : en
Publisher: Palgrave Macmillan
Release Date : 2007-05-15
Marketing Strategy And Management written by Michael J. Baker and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-15 with Business & Economics categories.
The new edition of Marketing Strategy and Management brings a classic text up-to-date. Building on its reputation for academic rigor, it retains the traditional functional approach to marketing but incorporates current research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations. It takes an analytical and strategic approach to marketing, providing a framework for the direction and management of the marketing function that will help students make effective marketing decisions.
Marketing Management 2nd Edition
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Author : Arun Kumar & N. Meenakshi
language : en
Publisher: Vikas Publishing House
Release Date : 2011
Marketing Management 2nd Edition written by Arun Kumar & N. Meenakshi and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
Digital Marketing Management Second Edition
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Author : Debra Zahay
language : en
Publisher:
Release Date : 2020-09-23
Digital Marketing Management Second Edition written by Debra Zahay and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-23 with Business & Economics categories.
This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your web and mobile sites so that they can be found in search. Then use the delivery platforms of digital content, e-mail, social, and mobile, to deploy that content to the customer. The final topics in the book focus on the importance of data management and privacy as well as the emerging roles of analytics, artificial intelligence and marketing automation. Without quality data, no digital marketing program can be successful. This data can then be used in data analytics applications for predictive modeling. After reading this book, the reader will have a good idea of where to start on the path to an integrated digital marketing management strategy. Each chapter concludes with a list of action steps or "what to do next" to get started on implementing a digital marketing strategy as well as review questions and key terminology.
Direct Marketing Management
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Author : Mary Lou Roberts
language : en
Publisher: Prentice Hall International (UK)
Release Date : 1999
Direct Marketing Management written by Mary Lou Roberts and has been published by Prentice Hall International (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Marketing Management
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Author : Christie L. Nordhielm
language : en
Publisher: John Wiley & Sons
Release Date : 2006
Marketing Management written by Christie L. Nordhielm and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Management by objectives categories.
Now in its second edition, this engaging book provides readers with a set of tools that will enable them to attack marketing problems and find innovative solutions. It presents an integrated framework that is designed to help them analyze, prioritize, and then solve these problems. With this "Big Picture" approach, they?ll gain a better understanding of how they affect and are affected by the decisions that are made. This leads to stronger, more effective marketing in the long run.