Essentials Of Marketing Management
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Essentials Of Marketing Management
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Author : Geoffrey Lancaster
language : en
Publisher: Routledge
Release Date : 2010-10
Essentials Of Marketing Management written by Geoffrey Lancaster and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10 with Business & Economics categories.
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. This title covers such topics as: consumer and organizational buyer behaviour; product and innovation strategies; direct marketing; and, e-marketing.
Essentials Of Marketing Management
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Author : Greg Marshall
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 2010-01-16
Essentials Of Marketing Management written by Greg Marshall and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-16 with Business & Economics categories.
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston’s Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance— marketing management— is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm.
Essentials Of Marketing Management
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Author : Dr. Ranjana Pandey Mishra
language : en
Publisher: Chyren Publication
Release Date : 2025-03-08
Essentials Of Marketing Management written by Dr. Ranjana Pandey Mishra and has been published by Chyren Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-08 with Antiques & Collectibles categories.
Essentials Of Marketing Management
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Author : Geoffrey Lancaster
language : en
Publisher: Routledge
Release Date : 2017-08-24
Essentials Of Marketing Management written by Geoffrey Lancaster and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-24 with Business & Economics categories.
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.
Essentials Of Marketing Research
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Author : Kenneth E. Clow
language : en
Publisher: SAGE
Release Date : 2013-01-09
Essentials Of Marketing Research written by Kenneth E. Clow and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-09 with Business & Economics categories.
Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.
Essentials Of Marketing
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Author : Edmund Jerome McCarthy
language : en
Publisher: Irwin Professional Publishing
Release Date : 1988
Essentials Of Marketing written by Edmund Jerome McCarthy and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
Essentials Of Marketing
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Author : Paul Baines
language : en
Publisher: Oxford University Press, USA
Release Date : 2013
Essentials Of Marketing written by Paul Baines and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.
Essentials Of Marketing Management
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Author : Dr. Vikas Kumar Tiwari
language : en
Publisher: Booksclinic Publishing
Release Date : 2025-04-07
Essentials Of Marketing Management written by Dr. Vikas Kumar Tiwari and has been published by Booksclinic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-07 with Business & Economics categories.
“Marketing is not just a skill-it's the superpower of the 21st century!” Unlock the secrets of successful marketing-from ancient trade to AI-driven strategies-with Marketing: Past, Present & Future, your complete guide to mastering modern marketing in a dynamic world. This book is a perfect blend of timeless principles and futuristic techniques, designed for students, entrepreneurs, and marketing professionals alike. What You’ll Discover Inside: 1. 14 Principles of Management that form the backbone of every successful campaign 2. The 4 Ps and 7 Ps simplified for real-world application 3. Smart Market Research to understand customers and outperform competitors 4. Powerful Branding techniques using storytelling and identity-building 5. Mastering Digital Marketing - SEO, content, social media, email & more 6. Consumer Behaviour Insights - What really drives buying decisions 7. Channel Strategies - From e-commerce to influencer marketing 8. Measuring Success with KPIs and analytics tools 9. Overcoming Challenges and staying ethical under pressure 10. Future Trends - AI, AR/VR, green marketing, and hyper - personalization Why This Book is a Must-Have: · Student-friendly structure with real-world case studies · Perfect for BBA, MBA, marketing exams, and competitive prep · Actionable tools and frameworks for startups & professionals · Forward-thinking insights to future - proof your marketing game Whether you're learning the ropes or leading a team, this book is your ultimate marketing companion-clear, current, and crafted for impact. Buy now and step confidently into the future of marketing!
The Essentials Of Marketing Management Theory Tools And Practices
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Author : Mr. Kevin Rozario
language : en
Publisher: Academic Guru Publishing House
Release Date : 2024-12-18
The Essentials Of Marketing Management Theory Tools And Practices written by Mr. Kevin Rozario and has been published by Academic Guru Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-18 with Study Aids categories.
“The Essentials of Marketing Management – Theory, Tools, and Practices” serves as an essential resource for both beginners and seasoned professionals in the field of marketing. It provides an in-depth exploration of marketing management, blending theoretical foundations with practical applications. The book offers a clear understanding of the core concepts such as consumer behavior, product life cycle management, pricing strategies, market research, and branding. One of the key strengths of this book is its focus on contemporary marketing practices, with particular attention to digital marketing, social media strategies, and data-driven decision-making. As the business world shifts toward more data-centric approaches, this book provides readers with the tools needed to navigate and excel in the digital landscape. It covers a wide range of topics, from the fundamentals of marketing strategy to advanced techniques in sales management, e-commerce, and performance metrics. In addition to traditional marketing principles, the book emphasizes the importance of leadership, team building, and HRM in fostering a successful marketing team. It also highlights the significance of aligning marketing efforts with overall business goals, ensuring that marketing strategies drive long-term growth. Overall, this book is a must-read for anyone seeking a comprehensive, up-to-date guide to marketing management.
Marketing Essentials
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Author : Philip Kotler
language : en
Publisher: Prentice Hall
Release Date : 1984
Marketing Essentials written by Philip Kotler and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.