Management Of Permission Based Mobile Marketing Diffusion
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Management Of Permission Based Mobile Marketing Diffusion
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Author : Geoffrey H. Tanakinjal
language : en
Publisher:
Release Date : 2015
Management Of Permission Based Mobile Marketing Diffusion written by Geoffrey H. Tanakinjal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Global competitiveness has always been the main strength of expanding or maintaining a significant market share among giant companies throughout the world. One of the main channels of competitiveness today is the mobile channel which has the ability to personalise messages and reach consumers via their mobile phones. Service providers operating in the permission-based mobile marketing industry must first acquire customers' trust by assuring them that the services being offered are safe, that privacy will be protected, and that information will be relevant. The authors propose an adaptation of the classical technology innovation-decision process model (Rogers, 1983) to include an assurance stage that addresses important issues that need to be addressed in order to win customers' trust. The model should help guide future research into the diffusion of mobile marketing and other permission-based marketing services.
Handbook Of Research On Mobile Marketing Management
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Author : Pousttchi, Key
language : en
Publisher: IGI Global
Release Date : 2009-11-30
Handbook Of Research On Mobile Marketing Management written by Pousttchi, Key and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-30 with Computers categories.
"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Go Mobile
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Author : Jeanne Hopkins
language : en
Publisher: John Wiley & Sons
Release Date : 2012-01-05
Go Mobile written by Jeanne Hopkins and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-05 with Business & Economics categories.
Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.
E Marketing Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2012-05-31
E Marketing Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-31 with Business & Economics categories.
The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Handbook Of Research In Mobile Business Technical Methodological And Social Perspectives
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Author : Unhelkar, Bhuvan
language : en
Publisher: IGI Global
Release Date : 2006-04-30
Handbook Of Research In Mobile Business Technical Methodological And Social Perspectives written by Unhelkar, Bhuvan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-30 with Technology & Engineering categories.
"This reference book brings together various perspectives on the usage and application of mobile technologies and networks in global business"--Provided by publisher.
Handbook Of Research In Mobile Business Second Edition Technical Methodological And Social Perspectives
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Author : Unhelkar, Bhuvan
language : en
Publisher: IGI Global
Release Date : 2008-12-31
Handbook Of Research In Mobile Business Second Edition Technical Methodological And Social Perspectives written by Unhelkar, Bhuvan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-31 with Business & Economics categories.
"This book collects the latest research advances in the rapidly evolving field of mobile business"--Provided by publisher.
Hci In Business
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Author : Fiona Fui-Hoon Nah
language : en
Publisher: Springer
Release Date : 2015-07-20
Hci In Business written by Fiona Fui-Hoon Nah and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-20 with Computers categories.
This volume constitutes the refereed proceedings of the Second International Conference on HCI in Business, HCIB 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, which took place in Los Angeles, CA, USA, in August 2015. HCII 2015 received a total of 4843 submissions, of which 1462 papers and 246 posters were accepted for publication after a careful reviewing process. The papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. They thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 72 papers presented in this volume address the following topics: social media for business, enterprise systems, business and gamification, analytics, visualization and decision- making, industry, academia, innovation, and market.
Technology And Innovation For Marketing
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Author : Eleonora Pantano
language : en
Publisher: Routledge
Release Date : 2018-08-28
Technology And Innovation For Marketing written by Eleonora Pantano and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-28 with Business & Economics categories.
Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with technology innovation and find themselves, or their products, irrelevant. In this book, Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas describe this phenomenon as the 'consumer pull vs technology push' that forces marketing strategists to innovate to survive and thrive. It is a guide to the emerging approaches to marketing prompted by the impact of innovation and technology, in order to help students, scholars and practitioners work innovation and change to their best advantage. Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.
Crm
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Author : Roger Joseph Baran
language : en
Publisher: Routledge
Release Date : 2013
Crm written by Roger Joseph Baran and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that connect theory with action), it is the one-stop-source for a comprehensive CRM course.
Marketing In The Cyber Era Strategies And Emerging Trends
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Author : Ghorbani, Ali
language : en
Publisher: IGI Global
Release Date : 2013-12-31
Marketing In The Cyber Era Strategies And Emerging Trends written by Ghorbani, Ali and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-31 with Business & Economics categories.
The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in todays economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.