Management Von Mega Sportevents
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Management Von Mega Sportevents
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Author : Klaus Zieschang
language : de
Publisher: Erich Schmidt Verlag GmbH & Co KG
Release Date : 2006-08-16
Management Von Mega Sportevents written by Klaus Zieschang and has been published by Erich Schmidt Verlag GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-16 with Soccer categories.
Das neue Buch von Klaus Zieschang und Klaus Beier zeigt detailliert alle grundlegenden Managementbelange von Mega-Events anhand der Fußball-WM auf. Die für die Planung und Durchführung der Fußball-WM verantwortlichen Top-Manager und Experten verdeutlichen in dem Werk die zentralen Aufgaben von der Ausschreibung bis zur Durchführung, den Umgang mit den Medien, erfolgreiche Wege der Kommunikation und die Vermarktung der Medienrechte sowie die Erstellung von Marketingkonzepten und die Umsetzung des Sponsoring. Das Buch bietet somit entlang des größten Events unserer Zeit fundierte Einsichten und praktisch anwendbare Ansätze für das Management von Mega-Events. Zahlreiche Beispiele, klare Sprachführung und gut nachvollziehbare Argumente unterstützen die erfolgreiche Umsetzung.
Managing Sport Mega Events
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Author : Stephen Frawley
language : en
Publisher: Routledge
Release Date : 2016-06-17
Managing Sport Mega Events written by Stephen Frawley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-17 with Business & Economics categories.
Managing Sport Mega-Events explores global developments in the management of sport mega-events. Sport mega-events such as the Olympic Games and the Football World Cup have been examined from a number of academic perspectives including history, sociology, politics, urban planning and economics. What is lacking, however, is a book which identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these sport mega-events. This book fills the gap. The book addresses three broad but interconnected themes. First, strategic matters are explored focusing on the rise of sport mega-events, the management of stakeholders and governance issues. Second, how organisers can best ensure the sustainable management of sport mega-events is considered. Third, operational matters and related issues are examined including media management, broadcast management, venue management, risk management, marketing and sponsorship management. The book draws on leading international sport management scholars, each of whom has expertise in the organisation of sport mega-events. It makes a valuable contribution to the existing literature.
The Economics And Management Of Mega Athletic Events
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Author : Gregory T. Papanikos
language : en
Publisher:
Release Date : 2004
The Economics And Management Of Mega Athletic Events written by Gregory T. Papanikos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Olympics categories.
Managing Sport Events
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Author : T. Christopher Greenwell
language : en
Publisher: Human Kinetics
Release Date : 2024-06-26
Managing Sport Events written by T. Christopher Greenwell and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-26 with Sports & Recreation categories.
Running a sport event—whether it’s an international competition or local youth tournament—requires acute knowledge and the ability to plan, organize, promote, lead, and communicate effectively. And no other text prepares students for the task as effectively as Managing Sport Events, Third Edition With HKPropel Access. While other texts in this space stray into the area of facility management, Managing Sport Events keeps its focus where it should be by providing a thorough grounding of the entire event management process. Beginning with an overview of event conception and development, the text then moves into the principal planning areas of budgeting, marketing, promotion, sponsorships, and legal and risk management. Later chapters focus on key operational areas such as staffing, event services and logistics, and event-day management, and it closes with postevent details and evaluation. The third edition includes new and updated content that incorporates plenty of contemporary real-life examples: Insights into how event management has been affected by COVID-19 and by the emergence of social media, sustainability efforts, and diversity, equity, and inclusion (DEI) initiatives All-new content addressing the role of brand ambassadors, social media influencers, and nontraditional media in promoting events and encouraging fan engagement An updated discussion of event sponsorships and how sport organizations are implementing creative activation strategies, pre-event and game-day deliverables, and the latest technologies to maximize exposure and measure effectiveness An expanded discussion of contracts and other legal considerations such as compliance with the Americans with Disabilities Act (ADA) An expanded section outlining how principles of project management can be used to effectively plan events New industry profiles that provide insights into key players and noteworthy happenings in event management Related online activities, delivered through HKPropel, provide robust learning opportunities for students: A brand-new semester-long project in which students plan, prepare, produce, and evaluate a fictional pickleball tournament as well as compile a formal event management plan handbook Scenario-based activities in which students make a decision and then see the implications of their choice Mini case studies for each chapter with questions to test comprehension Sample contracts that represent common agreements encountered in event management Practicing and aspiring professionals working in parks and recreation, tourism, hospitality, and sport organizations at all levels—youth, high school, college, amateur, minor league, professional, and international—will find this book a valuable reference in their roles as event managers. Blending traditional business tenets of sport management with the distinct aspects of event management, Managing Sport Events, Third Edition, prepares readers to manage events with efficiency and ease so that fans and participants alike have lasting game-day memories. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Management Von Sportgro Veranstaltungen
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Author : Elisabeth Diel
language : de
Publisher: Diplomica Verlag
Release Date : 2009-02
Management Von Sportgro Veranstaltungen written by Elisabeth Diel and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02 with Business & Economics categories.
Sportgro veranstaltungen haben sowohl quantitativ als auch qualitativ neue Dimensionen erreicht. Es gen gen nicht mehr nur professionelle Sportler und Trainer, sondern auch professionelle Manager sind gefragt, denn gerade Sportgro veranstaltungen befinden sich in einem sehr komplexen Umfeld mit vielen verschiedenen Anspruchsgruppen, den so genannten Stakeholdern. Das Hauptziel der Arbeit besteht somit darin, die beiden Felder "Management von Sportgro veranstaltungen" und "Stakeholdermanagement" zu verkn pfen und den bereits aus der Betriebswirtschaftslehre bekannten Stakeholderansatz auf das Management von Sportgro veranstaltungen umzulegen. Die Arbeit dient dazu, einen Leitfaden f r Veranstalter von Sportgro veranstaltungen darzustellen und soll aufzeigen auf welche Besonderheiten sie bei dem Management von Sportveranstaltungen achten m ssen - unter besonderem Augenmerk einer Besonderheit, dem Stakeholdermanagement. Die Arbeit gliedert sich in die vier berpunkte Einf hrung in die Thematik, Theoretische Grundlagen, Empirie und Zusammenfassende Ergebnisse aus Theorie und Praxis. Der theoretische Teil der Arbeit stellt den Schwerpunkt dar und hierbei dient eine schrittweise Hinf hrung zum Thema mit zahlreichen Begriffsdefinitionen als die Grundlage f r die weiteren Untersuchungen. Um die theoretischen Aspekte zu veranschaulichen und das Stakeholdermanagement bei Sportgro veranstaltungen in der Praxis aufzuzeigen wird anhand eines konkreten Fallbeispiels - den 3. Nationalen Winterspiele von Special Olympics sterreich das Management von Sportveranstaltungen aufgezeigt. Als Zusammenf hrung der theoretischen und empirischen Untersuchungen werden die Bedeutung des Stakeholdermanagements f r Sportgro veranstaltungen beurteilt und Anforderungen an das Management von Sportgro veranstaltungen erstellt. Ein Res mee stellt abschlie end nochmals die wichtigsten Erkenntnisse der Arbeit dar. Aufgrund umfassender Literaturrecherche muss festgestellt werden, dass die Verkn pfung de
Legacy Sustainability And Csr At Mega Sport Events
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Author : Pierre Lienhard
language : en
Publisher: Springer
Release Date : 2014-07-05
Legacy Sustainability And Csr At Mega Sport Events written by Pierre Lienhard and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-05 with Political Science categories.
The UEFA European Football Championship 2008TM (EURO 2008) was the largest sports event ever organized in Switzerland. The host nations Austria and Switzerland emphasized the sustainability of the event. Through their analysis the authors argue that well-known principles of sustainability and policy were not uniformly implemented for the EURO 2008. Nonetheless, this book shows how, in Switzerland, a legacy was created through the implementation of corporate governance and social responsibility policies by UEFA, the Swiss Government and the Swiss Football Association. This book offers an unprecedented resource for sports practitioners and researchers. It provides a wealth of data based on the study of existing scholarly literature, key strategic and conceptual documents as well as exclusive interviews with high-level executives involved in the organization of EURO 2008.
Sport Media And Mega Events
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Author : Lawrence A. Wenner
language : en
Publisher: Taylor & Francis
Release Date : 2017-03-27
Sport Media And Mega Events written by Lawrence A. Wenner and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-27 with Social Science categories.
Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world’s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand’s cultural influence. Focusing on the central concept of "mediatization" – the permeation of media into all spheres of contemporary life – the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, this is a seminal work in sport and media studies that reveals the growing political, economic, and cultural influences of sport mega-events in contemporary society. Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport.
Ambush Marketing In Sports
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Author : Gerd Nufer
language : en
Publisher: Routledge
Release Date : 2013-03-20
Ambush Marketing In Sports written by Gerd Nufer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-20 with Business & Economics categories.
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties worth many millions of dollars. Ambush Marketing in Sports is the first book to offer comprehensive analysis of the theoretical and practical implications of ambush marketing. Drawing on cutting-edge empirical research data, the book outlines an innovative model for understanding ambush marketing and offers practical advice for all stakeholders, from sponsors and event organisers to media organisations. The book examines the opportunities and the risks of ambush marketing, assesses the legal, ethical and business dimensions, and offers advice for preventing ambush marketing in a range of contexts. Fully supported throughout with examples and cases from major international sports events, such as the FIFA World Cup and the Olympic Games, this book is important reading for any student, researcher or practitioner with an interest in sport marketing, sport business or event management.
Sport And Society
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Author : Barrie Houlihan
language : en
Publisher: SAGE
Release Date : 2015-11-16
Sport And Society written by Barrie Houlihan and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-16 with Social Science categories.
′This third edition of Sport and Society, with contributions from some of the field’s most highly respected scholars, covers the myriad of complex, pervasive and global issues confronting sport in the 21st century. It continues to be a foundation text for students across most sport disciplines′ - Russel Hoye, La Trobe University, Australia ‘The third edition of Sport and Society reinforces its place as one of the most valuable texts for students and others engaging in social scientific study of sport. Overall, the book continues to achieve an unrivalled balance between different social science disciplines that have been applied to sport; between local, national and international issues; and between broad overviews and specific detail on every topic. The end result is a book that is "a must" on many academic reading lists!′ - Iain Lindsey, Durham University, UK Fully updated and revised, the Third Edition of Barrie Houlihan and Dominic Malcolm′s ground-breaking Sport and Society provides students and instructors with a one-stop text that is comprehensive, accessible, international, and engaging. This popular book: Approaches the study of sport from a multi-disciplinary perspective Presents the importance of social structure, power, and inequality in analysing the nature and significance of sport in society Addresses the rapid commercialization and regulation of sport Engages in comparative analysis to understand problems clearly and produce sound solutions Expands students′ knowledge through chapter summaries, guides to further reading, and extensive bibliographies Offers five new chapters addressing the key contemporary issues of: lifestyle sport; sport for development and peace; the governance of international sport organisations; sports fandom; and sport in East Asia. A superb teaching text, this new edition will be relished by instructors seeking an authoritative introduction to sport and society and students who want a relevant, enriching text for their learning and research needs.
Eventmanagement Und Marketing Im Sport
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Author : Andreas Hebbel-Seeger
language : de
Publisher: Erich Schmidt Verlag GmbH & Co KG
Release Date : 2008
Eventmanagement Und Marketing Im Sport written by Andreas Hebbel-Seeger and has been published by Erich Schmidt Verlag GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.